SEO stands for Search Engine Optimisation.
In the simplest terms it’s about being found on search engines like Google, through their organic search results (rather than paid ads). And to achieve anything online you need your website to be found!
The name is a little misleading though as it’s as much about users as it is search engines.
While it’s imperative that search engines can access and understand your website content, so they can be the answer machines we need them to be, it’s also imperative that you understand what your users are searching for.
If a user finds your site from a Google search, but you don’t answer their query or provide a great experience, they’ll leave and go to another website. This itself impacts your search engine rankings, as Google wants to provide the best possible results, information and experience.
Investing in SEO helps your website rank higher on search engine result pages, bringing more traffic and better qualified leads to your site… and the more qualified leads, the better your chances of reaching your business goals.
According to MOZ* “The majority of online traffic is driven by search engines. SEO has ~20X more traffic opportunity than PPC (paid advertising) on both mobile and desktop.”
Many people think SEO is just about keywords and content, and you’d be right to think that without content, there’s nothing for users or search engines to find. But there’s a lot more to it.
With almost every business having a website today, Google relies on more than just great content to determine how to rank all those websites, and which ones provide the best results for users.
There are a range of other factors that influence SEO. To give you an idea, just a few of these factors include:
These are just a few of the many things to consider with SEO that go beyond keywords and content.
Stay tuned for our next blog post, which will discuss the power of great content.
In the meantime, if you need any help with your website or SEO, drop us a line at firstname.lastname@example.org