Building and protecting Rundle Mall’s reputation
Rundle Mall is the premier retail and lifestyle destination in South Australia, boasting international and national brands, flagship stores and the widest product ranges.
Rundle Mall is managed by the Adelaide Economic Development Agency (AEDA), a subsidiary of the City of Adelaide. It represents the diverse interests of property owners and 700 traders to reinforce Rundle Mall as the heart of Adelaide.
communikate et al has been providing corporate PR services to Rundle Mall since July 2018.
We began our relationship with an in-depth workshop to review Rundle Mall’s unique operating landscape, analyse stakeholders’ needs and review opportunities to engage and promote.
The results of workshop discussions informed the development of a PR strategy aimed at building and protecting Rundle Mall’s reputation as South Australia’s premier retail and lifestyle destination and build relationships with key stakeholders and media.
Our strategy aligns with Rundle Mall’s business plan to drive visitors to the Mall and deliver economic benefits to traders and property owners.
Working closely with Rundle Mall senior management, we provide reputation management advice on key operational issues and develop proactive publicity campaigns that leverage milestones on the retail calendar, the opening of flagship international brands and promote Rundle Mall’s partnerships, activations and events.
Rundle Mall was the dominant media voice across major retail trading milestones such as Black Friday, Christmas and Boxing Day sales, with more than 270 stories published across more than 35 media outlets targeting Rundle Mall’s key target audiences.
The coverage spanned:
Relationship have also been built with industry media to secure coverage for unique Rundle Mall activations and partnerships such as Vogue Festival and Tasting Australia.
We have been hugely impressed with the way communikate et al have immersed themselves in learning our brand and respecting our approach. It felt like they just ‘got us’ from the start! It has been such a pleasure working with their professional, smart and dynamic team.
communikate et al has been our trusted partner for strategic communications and advice over a number of years. The team is always responsive and reliable, and the quality of work is first rate.
Bec, Henry and the team understood our brand from the get go and it showed from concept to delivery. During an intensely busy time for our team, they worked seamlessly with us to develop and manage an integrated campaign... The results were outstanding and put the hotel in an excellent position to launch into a competitive market, with strong occupancy experienced. We really value our partnership.
Following the successful development of our new website, communikate et al has maintained a proactive approach to the refinement and improvements of content and key messages in collaboration with our team. They embraced and supported us in all communication relating to the impact of COVID-19. They’re a friendly and responsive team with all requests being eagerly supported.
communikate et al were an integral part of the King William Road upgrade team from the initial community consultation right through to completion. The brand they created fit the project perfectly. They took the time to understand the complexities and always delivered with strategic oversight, ensuring things were done with purpose and meaning. Having them on board was invaluable.
communikate bring a valuable offering to project delivery mainly due to their industry experience in navigating through complex situations by providing balanced points of views with focused outcomes.
communikate were initially engaged to assist in rebranding and marketing. I was most impressed with the way they listened, interpreted our ideas and turned them into something the whole community took pride in…. Their strategy helped us to achieve strong enrolment numbers… I would highly recommend them if you are looking for a professional, innovative, talented and highly relational marketing (and more) agency.
We love the Daily Moves branding that communikate et al created. It is friendly, flexible for different applications, and our marketing collateral stands out from the rest. We have received a lot of compliments from participants and stakeholders who love it just as much as we do.
communikate et al understood our uniquely commercial and political landscape to quickly become a valued member of our team. They’ve supported our major events and activations with great results… and navigated and mitigated risk when needed. Put simply, they’re responsive, supportive and just as invested in Rundle Mall’s success as we are.
communikate et al has become an important and trusted partner... They share our passion. We greatly value their flexibility, their responsiveness, their turnaround times, their honest appraisal of projects and their collegiality. Most of all we love the fact that they have supported our focus on achieving outcomes for older people.
Head Office
Upstairs 200 The Parade,
Norwood SA 5067
Get in touch
Telephone +61 8 8331 1444hello@communikate.net.au
We recognise and pay our respect to the traditional custodians of the land we live and work on and acknowledge their rich heritage from which we can all learn.