Building and protecting Rundle Mall’s reputation
Rundle Mall is the premier retail and lifestyle destination in South Australia, boasting international and national brands, flagship stores and the widest product ranges.
Rundle Mall is managed by the Adelaide Economic Development Agency (AEDA), a subsidiary of the City of Adelaide. It represents the diverse interests of property owners and 700 traders to reinforce Rundle Mall as the heart of Adelaide.
communikate et al has been providing corporate PR services to Rundle Mall since July 2018.
We began our relationship with an in-depth workshop to review Rundle Mall’s unique operating landscape, analyse stakeholders’ needs and review opportunities to engage and promote.
The results of workshop discussions informed the development of a PR strategy aimed at building and protecting Rundle Mall’s reputation as South Australia’s premier retail and lifestyle destination and build relationships with key stakeholders and media.
Our strategy aligns with Rundle Mall’s business plan to drive visitors to the Mall and deliver economic benefits to traders and property owners.
Working closely with Rundle Mall senior management, we provide reputation management advice on key operational issues and develop proactive publicity campaigns that leverage milestones on the retail calendar, the opening of flagship international brands and promote Rundle Mall’s partnerships, activations and events.
Rundle Mall was the dominant media voice across major retail trading milestones such as Black Friday, Christmas and Boxing Day sales, with more than 270 stories published across more than 35 media outlets targeting Rundle Mall’s key target audiences.
The coverage spanned:
Relationship have also been built with industry media to secure coverage for unique Rundle Mall activations and partnerships such as Vogue Festival and Tasting Australia.
communikate et al has been our trusted partner for strategic communications and advice over a number of years. The team is always responsive and reliable, and the quality of work is first rate.
communikate et al has been our trusted partner for strategic communications and advice over a number of years. The team is always responsive and reliable, and the quality of work is first rate.
Could not be happier with the team at communikate et al. They understand us, and that is reflected in the brand assets they crafted for our business. The positive feedback has been overwhelming.
We have really enjoyed partnering with communikate on some key projects and appreciate their responsiveness and the quality of service they provide. communikate’s ability to be agile and quickly act on changes to strategy has been impressive and has resulted in us being confident in the fact that they keep the best interests of our campaign front of mind. The level of detail they provide in their reports has ensured we’re able to learn from our hits and misses and adapt our future strategies accordingly.
Working with the talented team at communikate we have the very best communication, marketing, design and digital expertise and resources at hand. Our brand is now integrated and seamless across everything we do.
We've worked with the communikate et al team for 18 months and they've played a pivotal role launching the Mineral Swim brand. They have successfully driven our influencer programme, managed our social media programme and generated leads resulting in sales. They are dynamic and professional, and it’s been a pleasure working with them and seeing our brand flourish.
communikate et al’s strategic thinking and appreciation of our complex political overlay as a subsidiary of the City of Adelaide has helped us establish our presence with our stakeholders and the community. They have developed media and influencer campaigns that have delivered outcomes exceeding expectations and identified potential risks and how to manage them. Their digital expertise has strengthened our social media presence and website information architecture and they are a knowledgeable source of digital best practice. The team produces quality work within tight timeframes and keep us informed of progress. It’s a really positive working relationship.
communikate delivered a significant and memorable milestone in the 108-year old story of Kennett which is no easy task! The entire branding process was robust, enjoyable, thorough and could not have been executed by a more practical, engaging and selfless team than the one at communikate et al. My favourite part however was that at no time did they ever talk a big game, it was just all actions.
We have been hugely impressed with the way communikate et al have immersed themselves in learning our brand and respecting our approach. It felt like they just ‘got us’ from the start! It has been such a pleasure working with their professional, smart and dynamic team.
communikate were initially engaged to assist in rebranding and marketing. I was most impressed with the way they listened, interpreted our ideas and turned them into something the whole community took pride in…. Their strategy helped us to achieve strong enrolment numbers… I would highly recommend them if you are looking for a professional, innovative, talented and highly relational marketing (and more) agency.
Head Office
Upstairs 200 The Parade,
Norwood SA 5067
Get in touch
Telephone +61 8 8331 1444hello@communikate.net.au
We recognise and pay our respect to the traditional custodians of the land we live and work on and acknowledge their rich heritage from which we can all learn.