Rundle Mall
Building and protecting a premier retail & lifestyle destination’s reputation
Building and protecting a premier retail & lifestyle destination’s reputation
Rundle Mall is the premier retail and lifestyle destination in South Australia, boasting international and national brands, flagship stores and the widest product ranges.
Rundle Mall is managed by the Adelaide Economic Development Agency (AEDA), a subsidiary of the City of Adelaide. It represents the diverse interests of property owners and 700 traders to reinforce Rundle Mall as the heart of Adelaide.
communikate et al has been providing corporate PR services to Rundle Mall since July 2018.
We began our relationship with an in-depth workshop to review Rundle Mall’s unique operating landscape, analyse stakeholder needs and review opportunities to engage and promote.
This informed the development of a PR strategy aimed at building and protecting Rundle Mall’s reputation and strengthening relationships with key stakeholders and media.
Our strategy aligns with Rundle Mall’s business plan to drive visitors into the Precinct and deliver economic benefits to traders and property owners.
Working closely with Rundle Mall’s executive manager and marketing manager, we provide strategic advice on key operational issues and develop proactive publicity campaigns that leverage milestones on the retail calendar, the opening of flagship stores and promote the Mall’s partnerships, activations and events.
With our support, Rundle Mall has become the dominant media voice across all retail trading milestones such as Black Friday, Christmas and Boxing Day sales, and its calendar of events and activations have been leveraged to maximise foot traffic and retail sales.
Highlights in recent years include:
The communikate team really took the time to understand our business. They very quickly came up to speed on our products and the nuances of our very technical and specialised industry. They’ve written accurate and engaging content to be used in industry publications, our electronic newsletter, and on LinkedIn, which has performed really well.
We came to communikate et al with a specific need to update our brand. We needed to refine our brand’s visual touchpoints to make sure we were resonating with our customers and engaging a wider audience. This was the first step of our broader branding and business strategy to execute with communikate et al.
There was an instant clarity and understanding of where we needed to go; both from a creative perspective, but also tangible outcomes for the business and our customers. The delivery of our updated branding was considered and beautifully executed. We couldn't be happier with our next chapter.
The depth of talent in their team makes them truly a full-service agency ready to jump on any project that you can dream up... Not to mention the good vibes and great attitude.
The communikate et al team played a crucial role in bringing the vision of the SA Philanthropy Network to life, thanks to their strategic marketing expertise and creative solutions. Their support delivered significant attention across South Australian media and fostered meaningful community connections.
I am incredibly grateful for their own dedication to giving back and supporting causes in our community. I would highly recommend communikate to anyone looking to make a meaningful impact with their organisation - because they get people and purpose!
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communikate et al’s design work is visually impactful, and they partnered with us to help bring our vision to life. Our tagline ‘flourish’, is an excellent reflection of our core values, beautiful botanic campus and our genuine aspirations for every young person in our care.
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Head Office
Upstairs 200 The Parade,
Norwood SA 5067
Get in touch
Telephone +61 8 8331 1444hello@communikate.net.au
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