InterIntra

Future-ready IT, crafted for people

The Opportunity

After 19 years in business, InterIntra had built a strong reputation for dependable IT services.

However, its brand no longer reflected the sophistication and strategic partnership provided to clients.

Operating in a rapidly changing industry, InterIntra needed to evolve beyond being seen as a technical service provider, to be recognised as a strategic IT advisory partner.

The task was to create a clear, consolidated brand identity and positioning. With a goal of generating new leads through more strategic marketing and digital touchpoints, while attracting high-calibre talent.

Our Approach

The journey began with a brand workshop, resulting in a Brand Blueprint, which captured who InterIntra is and where it’s headed.

We defined its brand attributes and built a unifying brand narrative around authentic partnership and tailored, strategic IT solutions.

From there, we rolled out a refreshed brand identity and style guide that modernised the existing logo and colour palette, introduced new graphic and photography treatments, and set a strong creative direction across all marketing applications.

To visually bring the brand to life, we produced a content shoot at InterIntra’s office, creating a bespoke image and video library featuring the team in action. The result was a collection of crafted, authentic visuals that convey confidence, collaboration, and expertise.

The new website became the central point of connection. Designed and developed in a custom WordPress environment, the site reflects the refined brand positioning. Content is structured for clarity, accessibility and SEO performance. The digital experience is intuitive and human-centred, with streamlined pathways for different audience segments including CEOs, CFOs and IT managers.

Our work included:

Brand Blueprint development and creative brief
Brand refresh and visual style guide
Design rollout to a range of digital and print collateral
Content and social media shoot (photography and video)
Website strategy, UX, and SEO
Website design, build, and launch
Post-launch analytics and optimisation framework

The Outcome

From strategy through to launch, the project repositioned InterIntra as a future-focused IT partner - not just a provider.

The refreshed identity communicates confidence, expertise, and partnership. The new website and content elevate the user experience and strengthen lead generation potential, while the imagery showcases the human side of technology – approachable, clever, and crafted.

InterIntra now has a cohesive, scalable brand and digital presence that truly reflects who they are.