The Opportunity Adelaide-based start-up, Friday Trailer Co – began with a vision to bring people one step closer to unforgettable adventures. Founded in 2022 by Mello Bouwmeester Friday Trailer Co creates sustainable, handcrafted teardrop trailers. Despite a design and advanced composites background in the professional cycling industry which had him traveling the globe, Mello’s passion…View story
The visual impact of the creative was exactly what the Local Government Association was looking for to engage audiences and drive an increase in nominations from traditionally underrepresented groups on council.
As a result of the advertising we saw a particularly strong increase in candidates identifying as Aboriginal or Torres Strait Islander and many more candidates from culturally diverse backgrounds.