Friday Trailer Co
A journey to a refreshed brand
The Opportunity
Adelaide-based start-up, Friday Trailer Co - began with a vision to bring people one step closer to unforgettable adventures. Founded in 2022 by Mello Bouwmeester Friday Trailer Co creates sustainable, handcrafted teardrop trailers.
Despite a design and advanced composites background in the professional cycling industry which had him traveling the globe, Mello’s passion for woodwork and working with his hands soon won out.
Mello was looking to refine and expand Friday Trailer Co’s visual touchpoints to make sure the business was resonating with its customers and engaging a wider audience to support future growth
Our Approach
To begin our adventure, we conducted a brand and marketing review and provided a series of recommendations to maximise the initial investment.
This included:
- refining the logo including selecting new typography
- an expanded set of icons
- a new colour palette to reflect the Australian landscape
- animated icons
- social media templates and advice
- website advice
The Outcome
After delivering the refreshed brand, Friday Trailer Co is now on the path to delivering adventures to more Australians looking to immerse themselves in nature.
In commenting on our work, Mello said “There was an instant clarity and understanding of where we needed to go; both from a creative perspective, but also tangible outcomes for the business and our customers. The delivery of our updated branding was considered and beautifully executed. We couldn’t be happier with our next chapter.
The depth of talent in their team makes them truly a full-service agency ready to jump on any project that you can dream up… Not to mention the good vibes and great attitude.”
“We came to communikate et al with a specific need to update our brand. We needed to refine our brand’s visual touchpoints to make sure we were resonating with our customers and engaging a wider audience. This was the first step of our broader branding and business strategy to execute with communikate et al.
There was an instant clarity and understanding of where we needed to go; both from a creative perspective, but also tangible outcomes for the business and our customers. The delivery of our updated branding was considered and beautifully executed. We couldn't be happier with our next chapter.
The depth of talent in their team makes them truly a full-service agency ready to jump on any project that you can dream up... Not to mention the good vibes and great attitude.”
Mello Bouwmeester, Founder / CEO
