City of Holdfast Bay – Jetty Rd
There’s more to love at Jetty Road Glenelg
There’s more to love at Jetty Road Glenelg
With more than 300 restaurants, cafés, bars, shops, services and entertainment options, all leading to Adelaide’s most famous beach and foreshore, Jetty Road Glenelg is an iconic main street precinct in South Australia.
To support a healthy business economy and ensure the precinct remains a premier destination into the future, the decision was made to reinvigorate Jetty Road’s positioning through a new brand look and feel.
It was important to showcase the vibrant, welcoming atmosphere of Jetty Road Glenelg and elevate its diverse mix of hospitality, retail, lifestyle, entertainment, and convenience, while being flexible to apply to an ever-evolving suite of physical and digital assets.
The new look and feel also needed to work harmoniously with existing branded council assets, complementing the established identities while carving a unique, recognisable position for Glenelg’s main street. Accessibility was also a consideration to ensure council continues to meet its commitment to inclusivity in all that it does.
A comprehensive brand workshop uncovered the critical elements of success for the new Jetty Road Glenelg look and feel.
Home to loyal locals, a getaway destination for families, a fashionable social life for foodies and night owls, an entertainment and cultural destination fitting of the festival state, we carefully unpacked what Jetty Road means to key personas, to ensure visual and written messaging would hit all the marks.
Our insights, which were captured in a brand strategy, centred around the fact that many destinations boast some of the offerings of hospitality, retail, lifestyle, entertainment, and convenience, but few can claim them all. Jetty Road Glenelg does – and more due to its beautiful seaside location.
Jetty Road Glenelg’s new brand look and feel features a series of bespoke linear illustrations and a dynamic colour palette that reflect the eclectic personality of Jetty Road Glenelg and provide the perfect vehicle to showcase the diversity on offer.
It’s fun, adventurous, and beautiful with a nod to classic vintage design traditions.
The brand can be deconstructed and applied to individual assets, whilst comfortably sitting alongside the existing tourism and event branding of the council area.
Among the initial assets delivered were:
We’re looking forward to seeing it roll out further in the coming months and years.
I have worked with communikate et al for many years in a number of roles. They form an integral part of our team at Walara, having taken the time to understand our community and the two businesses that merged to develop a brand name and identity that reflects our shared values and vision for future growth in the lower mid-north region. communikate has created an extensive range of content and communication assets to establish us as a leading provider of aged care services in the region. We’ve received nothing short of positive feedback from our residents, their families and our staff.
We came to communikate et al with a specific need to update our brand. We needed to refine our brand’s visual touchpoints to make sure we were resonating with our customers and engaging a wider audience. This was the first step of our broader branding and business strategy to execute with communikate et al.
There was an instant clarity and understanding of where we needed to go; both from a creative perspective, but also tangible outcomes for the business and our customers. The delivery of our updated branding was considered and beautifully executed. We couldn't be happier with our next chapter.
The depth of talent in their team makes them truly a full-service agency ready to jump on any project that you can dream up... Not to mention the good vibes and great attitude.
The South Australian Museum worked with communikate on a SA Tourism Award submission. The submission is a huge task with many moving parts and communikate helped bring it all together seamlessly. Always a pleasure working with CK!
It has been great working with the team at communikate et al, they use a different thought process and approach that brings all stakeholders on the journey and gets you thinking about the bigger picture.
As a membership body we need to make sure we are serving the interests of our membership and the wider community that we support. We now have a positioning for Master Builders SA that is reflective and representative of our entire membership base and an updated logo and collateral that is cohesive. l would highly recommend communikate et al to any business considering a brand refresh.
I had the pleasure of collaborating with the exceptional team at communikate et al on our inaugural old scholar publication, and I cannot speak highly enough of their professionalism and expertise. They demonstrated a profound understanding of our vision and brand, and their dedication to excellence was evident in every aspect of their work.
Their attention to detail and commitment to thorough research ensured that the final product not only met but exceeded our expectations. We have enjoyed an overwhelmingly positive response to our publication and look forward to working with the team again. Their genuine care for their clients makes communikate et al a truly standout agency.
The communikate team really took the time to understand our business. They very quickly came up to speed on our products and the nuances of our very technical and specialised industry. They’ve written accurate and engaging content to be used in industry publications, our electronic newsletter, and on LinkedIn, which has performed really well.
The visual impact of the creative was exactly what the Local Government Association was looking for to engage audiences and drive an increase in nominations from traditionally underrepresented groups on council.
As a result of the advertising we saw a particularly strong increase in candidates identifying as Aboriginal or Torres Strait Islander and many more candidates from culturally diverse backgrounds.
communikate et al have provided a very clear marketing framework for Dockside Port Vincent, confidently and masterfully clarifying the vision and character of development. The developed Brand Story crafted by the team for the project inspires every stage of the development. The skill sets of the individual team members is legendary and the seamless working connectivity between the team functions provided a great business experience. I'm very happy to recommend the abilities and the work of communikate.
communikate et al’s design work is visually impactful, and they partnered with us to help bring our vision to life. Our tagline ‘flourish’, is an excellent reflection of our core values, beautiful botanic campus and our genuine aspirations for every young person in our care.
communikate’e professionalism, relatability and ability to give life to our vision is commendable.
The communikate et al team played a crucial role in bringing the vision of the SA Philanthropy Network to life, thanks to their strategic marketing expertise and creative solutions. Their support delivered significant attention across South Australian media and fostered meaningful community connections.
I am incredibly grateful for their own dedication to giving back and supporting causes in our community. I would highly recommend communikate to anyone looking to make a meaningful impact with their organisation - because they get people and purpose!
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