Rob Lovegrove
Associate – Data Intelligence
Is not 20-something year’s old anymore
Dislikes hypocrites
Can’t sing, won’t sing
With more than 25 years’ experience in senior communication, advertising, digital and data roles, Rob is a respected adviser that places an emphasis on data-led strategy development and project implementation.
A guest lecturer and strategic advisor to the School of Communication and Arts for Sandstone University, University of Queensland, Rob is also a published co-author of an academic paper on the impact of computer-generated imagery (CGI) characters in public relations and influencer practices.
A sought-after keynote and conference speaker, Rob shares his experience in data-led strategy development, predictive communication and campaign delivery – an area he has specialised in for more than 15 years. Rob is also a partner with a leading global data aggregation business.
Rob has worked with a range of local and global organisations including:
- McDonald’s
- Vodafone
- English Football Association
- Australian Government
- Benson Radiology
- Brisbane City Council
- Santos
- Adelaide Economic Development Agency
- St Mary’s College
- Australia Post
- Property Council of Australia
- Royal Flying Doctor Service
- LendLease
- NSW Government
- Queensland Government
Rob’s area of specialisation includes:
- Data harvesting and analytics
- Attribution modelling
- Marketing Communication
- PR and Media
- Certified Scrum Master / agile methodology