The effect a social media influencer can have on your brand’s success is significant. Statistics reveal:

Almost 40% of Australian consumers are more likely to purchase a product or service after seeing an influencer/blogger posting about it.
One in four Australians have used blogger or influencer discount codes to make purchases.

This shows consumers are paying attention to influencers and it’s affecting their …

As discussed in our previous blog post, there’s a lot more to search engine optimisation (SEO) than just content and keywords, but great content should be the foundation of every website.

Undoubtedly it’s all about providing users with relevant, engaging content that answers their questions and makes it easy for them to complete their desired tasks.

While communikate et al can assist …

So what is SEO?

SEO stands for Search Engine Optimisation.

In the simplest terms it’s about being found on search engines like Google, through their organic search results (rather than paid ads). And to achieve anything online you need your website to be found!

The name is a little misleading though as it’s as much about users as it is search engines.

While it’s …

Digital advertising has revolutionised the way we communicate with our audiences. In fact, it has provided the masses with the ability to advertise.

However, if your business operates in the traditional offline marketplace, outside of the digital sphere, you could be wasting your money on Facebook advertising campaigns that are great at converting customers to your website, but not so great …

How to use LinkedIn for a competitive edge

It’s a new year and you know it’s time to do something about using LinkedIn more effectively.

But why? Simply because its so powerful.

With more than 467 million members*, LinkedIn is the most popular social network for professionals**. It’s also currently the fourth most popular social network overall based on unique monthly visitors, after …

Are you passionate about working in a team and helping others?
Do you thrive on problem solving, strategic thinking and continuous improvement?
Do the organisational values of grounded, tenacious, progressive and genuine resonate with you?

communikate et al is an award-winning marketing communications agency that delivers services to grow, maintain and protect our clients’ reputations. Recently, the business has grown to a team …

Do you live and breathe the dynamic world of digital marketing?
Do you thrive on helping organisations to maximise their reputations online?
Are you a problem solver and a team player?
We’d love to hear from you!

This is an exciting opportunity for an experienced digital marketer to make a real difference to the reputations of organisations across Australia.

As a Digital Senior Consultant you …

You might have noticed a flood of ‘turn on notifications’ posts from brand pages overnight on Instagram, following rumours Instagram would be changing its algorithm today.

Instagram has since announced that there will be no major change today and that the alterations will be rolled out over a few months, assuring brands there’s no need to panic.

Regardless of the impending change, …

2016 digital trends for mobile, social and SEO

There are countless digital trends forecast for this year. We’ve spent hours reading about them all so you don’t have to! We’ve compiled a list of some of the most important digital trends for mobile, social and SEO. A key theme to emerge in all areas is the rise of video content.

Mobile

Not being …

In lieu of client Christmas gifts this year, we invited the team to each nominate a charity for communikate et al to donate to.

Here are the stories that inspired our choices.

Holly – Muddy Puddles Foundation

The publication this month of Deloitte’s 2015 Media Consumer Survey results revealed some tasty fodder for assessing where you’ll invest your next marketing spend.

It might not surprise you to learn that “social media has established itself at the heart of everything we do.”

But did you know…

• 80% of Australians surveyed have at least one social media account
• 59% use social media DAILY
• 23% …

The power of a label, and even a campaign title, really can make or break a brand.

Unfortunately, global popstar Taylor Swift found herself faced with the latter this week when she announced her new fashion brand, TS 1989.

Despite good intentions to closely link her personal brand – using her initials and date of birth – to the new label, it …