How to prepare for a crisis

Things can and do go wrong, often when you least expect it.

Some of the scenarios I’ve been in when my clients have been hit with a crisis include:

Elbow-deep in soap suds cleaning up after dinner
Driving home in the middle of hail storm
Two-hours out of the city, water skiing on a long weekend
On the couch live-tweeting my favourite TV show

From our …

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Design King William wins urban design landscape award

communikate et al has been recognised as setting a benchmark for community engagement, with our client the City of Unley winning an Urban Design Landscape Award at the 2019 South Australian Landscape Architecture Awards.

In 2018, the City of Unley commenced the $15.5 million re-design of King William Road. This is aimed at transforming the state’s most loved mainstreet into a …

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Navigating the big wide cloud

At communikate et al our work revolves around what we produce in digital files – clever words, complex strategies, beautiful design. Our team is spread across the country, we travel, and we often work from home or anywhere else we choose. So file access that’s easy, collaborative and reliable regardless of our location is vital.

It’s why moving our files “to …

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Demystifying influencer marketing

The effect a social media influencer can have on your brand’s success is significant. Statistics reveal:

Almost 40% of Australian consumers are more likely to purchase a product or service after seeing an influencer/blogger posting about it.
One in four Australians have used blogger or influencer discount codes to make purchases.

This shows consumers are paying attention to influencers and it’s affecting their …

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The power of great content as part of the SEO mix

As discussed in our previous blog post, there’s a lot more to search engine optimisation (SEO) than just content and keywords, but great content should be the foundation of every website.

Undoubtedly it’s all about providing users with relevant, engaging content that answers their questions and makes it easy for them to complete their desired tasks.

While communikate et al can assist …

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The power of SEO

So what is SEO?

 

SEO stands for Search Engine Optimisation.

In the simplest terms it’s about being found on search engines like Google, through their organic search results (rather than paid ads). And to achieve anything online you need your website to be found!

The name is a little misleading though as it’s as much about users as it is search engines.

While it’s …

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Warning: You might be losing money by not using Facebook’s Offline Events.

Digital advertising has revolutionised the way we communicate with our audiences. In fact, it has provided the masses with the ability to advertise.

However, if your business operates in the traditional offline marketplace, outside of the digital sphere, you could be wasting your money on Facebook advertising campaigns that are great at converting customers to your website, but not so great …

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Still procrastinating about LinkedIn?

How to use LinkedIn for a competitive edge

 

It’s a new year and you know it’s time to do something about using LinkedIn more effectively.

But why? Simply because its so powerful.

With more than 467 million members*, LinkedIn is the most popular social network for professionals**. It’s also currently the fourth most popular social network overall based on unique monthly visitors, after …

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Join our team! Operations Manager

Are you passionate about working in a team and helping others?
Do you thrive on problem solving, strategic thinking and continuous improvement?
Do the organisational values of grounded, tenacious, progressive and genuine resonate with you?

communikate et al is an award-winning marketing communications agency that delivers services to grow, maintain and protect our clients’ reputations. Recently, the business has grown to a team …

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Join our team! Digital Senior Consultant

Do you live and breathe the dynamic world of digital marketing?
Do you thrive on helping organisations to maximise their reputations online?
Are you a problem solver and a team player?
We’d love to hear from you!

This is an exciting opportunity for an experienced digital marketer to make a real difference to the reputations of organisations across Australia.

As a Digital Senior Consultant you …

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Dealing with the change to Instagram’s feed

You might have noticed a flood of ‘turn on notifications’ posts from brand pages overnight on Instagram, following rumours Instagram would be changing its algorithm today.

Instagram has since announced that there will be no major change today and that the alterations will be rolled out over a few months, assuring brands there’s no need to panic.

 

Regardless of the impending change, …

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2016 digital trends

2016 digital trends for mobile, social and SEO

 

There are countless digital trends forecast for this year. We’ve spent hours reading about them all so you don’t have to! We’ve compiled a list of some of the most important digital trends for mobile, social and SEO. A key theme to emerge in all areas is the rise of video content.

 

Mobile

Not being …

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