Name: Henry Rasheed

Title: Account Manager

What path led you to communikate et al?

Like many of the current CK team, I took part in the intern program, keen to gain some experience in an integrated consultancy. At the end of my internship I was offered a position here, that was over 7 years ago and I haven’t looked back since!

What does an average day look like for you?

Every day is different in consultancy, which is part of why I love it. The one constant for me is creating – whether it’s a piece of content, a digital advertising campaign, a video series, or branding project – every day I’m involved with the creative process in one way or another.

How do you stay up to date in an ever-evolving space?

We’re lucky now that webinars, online courses, and thought-leadership articles are the norm. I’ve found that staying across these three mediums provides a good foundation for continued learning.

What’s something that makes you proud?

Any time that we’re able to make a meaningful, noticeable difference in a client’s business or life. That’s a feeling that I don’t think I’ll ever get enough of. Luckily, there are plenty of those moments here!

When you’re not at work, where will we find you and what will you be doing?

If the weather is good, I’ll be camping, ideally somewhere I can fish! If it’s bad weather, indoors playing boardgames with friends.

What’s your number one tip when it comes to creating content?

Put yourself in your target audience’s shoes. Keep it timely and relevant to them.