Holiday Inn Express
How to launch a hotel so successfully it's booked out for months
How to launch a hotel so successfully it's booked out for months
Holiday Inn Express is IHG’s fastest growing hotel brand with more than 2,700 hotels globally.
Pro-invest Group’s hotel operating arm, Pro-invest Hotels Group, have committed to developing and operating over a dozen Holiday Inn Express hotels in Australia and New Zealand over the next five years. As such they needed an agency partner that was more than a one trick pony.
Following the launch of Sydney Macquarie Park and Brisbane, communikate et al was engaged in 2017 to conceptualise and manage the launch campaign for the Group’s third Australian property, Adelaide. Since then communikate has gone on to launch new hotels in Newcastle, Melbourne, Queenstown and Sydney Airport.
Holiday Inn Express is a young, fun brand that doesn’t take itself too seriously. In a market that either seeps with luxury or offers bare-basic budget approaches, Holiday Inn Express is a refreshing alternative, offering savvy travellers everything they need, and nothing they don’t.
We tapped into that brand personality, developing creative campaign elements that delivered the right messages to the target markets.
This includes:
Our launch campaigns have resulted in each hotel experiencing strong booking numbers throughout their opening periods, with Adelaide being booked out long after its opening.
Through these activities, communikate et al continues to provide Holiday Inn Express with valued marketing support, keeping the brand relevant in a crowded market.
Following the successful launch, we have become Holiday Inn Express’ marketing partner, providing ongoing marketing support for all their hotels in Australia and New Zealand.
We act as a bolt-on marketing team for the Holiday Inn Express team, helping the brand stand out from the rest with:
Director of Hotel Openings Chris Curran has experienced the value communikate et al delivers to Holiday Inn Express firsthand:
“The team understood our brand from the get-go, and it showed in the concept through to the delivery. During such an intensely busy time for our team, they worked seamlessly with us to develop and manage an integrated campaign.”
It has been great working with the team at communikate et al, they use a different thought process and approach that brings all stakeholders on the journey and gets you thinking about the bigger picture.
As a membership body we need to make sure we are serving the interests of our membership and the wider community that we support. We now have a positioning for Master Builders SA that is reflective and representative of our entire membership base and an updated logo and collateral that is cohesive. l would highly recommend communikate et al to any business considering a brand refresh.
communikate et al have provided a very clear marketing framework for Dockside Port Vincent, confidently and masterfully clarifying the vision and character of development. The developed Brand Story crafted by the team for the project inspires every stage of the development. The skill sets of the individual team members is legendary and the seamless working connectivity between the team functions provided a great business experience. I'm very happy to recommend the abilities and the work of communikate.
The communikate et al team played a crucial role in bringing the vision of the SA Philanthropy Network to life, thanks to their strategic marketing expertise and creative solutions. Their support delivered significant attention across South Australian media and fostered meaningful community connections.
I am incredibly grateful for their own dedication to giving back and supporting causes in our community. I would highly recommend communikate to anyone looking to make a meaningful impact with their organisation - because they get people and purpose!
I had the pleasure of collaborating with the exceptional team at communikate et al on our inaugural old scholar publication, and I cannot speak highly enough of their professionalism and expertise. They demonstrated a profound understanding of our vision and brand, and their dedication to excellence was evident in every aspect of their work.
Their attention to detail and commitment to thorough research ensured that the final product not only met but exceeded our expectations. We have enjoyed an overwhelmingly positive response to our publication and look forward to working with the team again. Their genuine care for their clients makes communikate et al a truly standout agency.
We came to communikate et al with a specific need to update our brand. We needed to refine our brand’s visual touchpoints to make sure we were resonating with our customers and engaging a wider audience. This was the first step of our broader branding and business strategy to execute with communikate et al.
There was an instant clarity and understanding of where we needed to go; both from a creative perspective, but also tangible outcomes for the business and our customers. The delivery of our updated branding was considered and beautifully executed. We couldn't be happier with our next chapter.
The depth of talent in their team makes them truly a full-service agency ready to jump on any project that you can dream up... Not to mention the good vibes and great attitude.
The communikate team really took the time to understand our business. They very quickly came up to speed on our products and the nuances of our very technical and specialised industry. They’ve written accurate and engaging content to be used in industry publications, our electronic newsletter, and on LinkedIn, which has performed really well.
I have worked with communikate et al for many years in a number of roles. They form an integral part of our team at Walara, having taken the time to understand our community and the two businesses that merged to develop a brand name and identity that reflects our shared values and vision for future growth in the lower mid-north region. communikate has created an extensive range of content and communication assets to establish us as a leading provider of aged care services in the region. We’ve received nothing short of positive feedback from our residents, their families and our staff.
communikate et al’s design work is visually impactful, and they partnered with us to help bring our vision to life. Our tagline ‘flourish’, is an excellent reflection of our core values, beautiful botanic campus and our genuine aspirations for every young person in our care.
communikate’e professionalism, relatability and ability to give life to our vision is commendable.
The South Australian Museum worked with communikate on a SA Tourism Award submission. The submission is a huge task with many moving parts and communikate helped bring it all together seamlessly. Always a pleasure working with CK!
The visual impact of the creative was exactly what the Local Government Association was looking for to engage audiences and drive an increase in nominations from traditionally underrepresented groups on council.
As a result of the advertising we saw a particularly strong increase in candidates identifying as Aboriginal or Torres Strait Islander and many more candidates from culturally diverse backgrounds.
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Telephone +61 8 8331 1444hello@communikate.net.au
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