Vicki Cirillo

Account Director

Vicki is a public relations and communications practitioner with more than 20 years’ experience. She builds strategic, proactive communications programs based on a strong understanding of clients’ wider business objectives and operational challenges.

Maintaining strong client relationships, she’s guided organisations through a variety of reputational risks, from infrastructure failures, to service closures, sensitive acquisitions and mergers, redundancies, lawsuits, and community opposition to development proposals.

Vicki is equally adept in building proactive communications to align stakeholders with a common theme, from supporting organisational change to reinforcing market positioning.

Her ability to develop practical, outcome-based opportunities has helped leading organisations reinforce brand awareness amongst their target audiences.

Her skills include:

  • Communications strategy
  • Corporate communication
  • Issues and crisis management
  • Media relations
  • Speech writing
  • Event management
  • Stakeholder communication
  • Internal communication

Vicki has worked with business leaders from diverse industries to maximise the impact of their media interactions, coaching and supporting those facing a journalist for the first time, to preparing more experienced commentators. Her exceptional writing skills are sought-after for internal and external communications, award submissions, websites and marketing communications collaterals.

Vicki joined communikate et al in 2010 after 13 years in another South Australian consultancy and forms part of communikate et al’s leadership team.

Before pursuing a career in public relations, Vicki was a journalist with Messenger Newspapers.

Her current and recent clients include:

  • Rundle Mall Management Authority
  • Not-for-profit aged care provider Life Care
  • Australian Gas Infrastructure Group
  • SA Water
  • Epic Energy
  • Emerging Minds – National Workforce Centre for Child Mental Health
  • South Australian Employment Tribunal
  • Former high tech incubator agency TechInSA
  • Kennett Builders
  • HASSELL
  • BDO SA
  • Burnside Village
  • The City of Unley
  • SMSF Association
  • RSPCA SA
  • Adelaide Casino
  • Beyond Bank Australia (formerly Community CPS Australia)
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What our clients have to say

It has been great working with the team at communikate et al, they use a different thought process and approach that brings all stakeholders on the journey and gets you thinking about the bigger picture.

As a membership body we need to make sure we are serving the interests of our membership and the wider community that we support. We now have a positioning for Master Builders SA that is reflective and representative of our entire membership base and an updated logo and collateral that is cohesive. l would highly recommend communikate et al to any business considering a brand refresh.

Marissa Hankinson
Chief Operating Officer, Master Builders SA

We came to communikate et al with a specific need to update our brand. We needed to refine our brand’s visual touchpoints to make sure we were resonating with our customers and engaging a wider audience. This was the first step of our broader branding and business strategy to execute with communikate et al.

There was an instant clarity and understanding of where we needed to go; both from a creative perspective, but also tangible outcomes for the business and our customers. The delivery of our updated branding was considered and beautifully executed. We couldn't be happier with our next chapter.

The depth of talent in their team makes them truly a full-service agency ready to jump on any project that you can dream up... Not to mention the good vibes and great attitude.

Mello Bouwmeester
Founder / CEO, Friday Trailer Co

I had the pleasure of collaborating with the exceptional team at communikate et al on our inaugural old scholar publication, and I cannot speak highly enough of their professionalism and expertise. They demonstrated a profound understanding of our vision and brand, and their dedication to excellence was evident in every aspect of their work.

Their attention to detail and commitment to thorough research ensured that the final product not only met but exceeded our expectations. We have enjoyed an overwhelmingly positive response to our publication and look forward to working with the team again. Their genuine care for their clients makes communikate et al a truly standout agency.

Isabella Barila
Communications and Publications Officer, St Mary’s College

communikate et al’s design work is visually impactful, and they partnered with us to help bring our vision to life. Our tagline ‘flourish’, is an excellent reflection of our core values, beautiful botanic campus and our genuine aspirations for every young person in our care.

communikate’e professionalism, relatability and ability to give life to our vision is commendable.

Andrew Balkwill
Principal, Mercedes College

The visual impact of the creative was exactly what the Local Government Association was looking for to engage audiences and drive an increase in nominations from traditionally underrepresented groups on council.

As a result of the advertising we saw a particularly strong increase in candidates identifying as Aboriginal or Torres Strait Islander and many more candidates from culturally diverse backgrounds.

Local Government Association
Director, Media & Communications, LGA

The communikate team really took the time to understand our business. They very quickly came up to speed on our products and the nuances of our very technical and specialised industry. They’ve written accurate and engaging content to be used in industry publications, our electronic newsletter, and on LinkedIn, which has performed really well.

Matthew Stead
Co-Founder and CEO, Ping Services

The South Australian Museum worked with communikate on a SA Tourism Award submission. The submission is a huge task with many moving parts and communikate helped bring it all together seamlessly. Always a pleasure working with CK!

Ashleigh Glynn
Communications Lead, SA Museum

The communikate et al team played a crucial role in bringing the vision of the SA Philanthropy Network to life, thanks to their strategic marketing expertise and creative solutions. Their support delivered significant attention across South Australian media and fostered meaningful community connections.

I am incredibly grateful for their own dedication to giving back and supporting causes in our community. I would highly recommend communikate to anyone looking to make a meaningful impact with their organisation - because they get people and purpose!

Kay Burton
CEO, SA Philanthropy Network

communikate et al have provided a very clear marketing framework for Dockside Port Vincent, confidently and masterfully clarifying the vision and character of development. The developed Brand Story crafted by the team for the project inspires every stage of the development. The skill sets of the individual team members is legendary and the seamless working connectivity between the team functions provided a great business experience. I'm very happy to recommend the abilities and the work of communikate.

Peter Villis
Development Director, Dockside Port Vincent SA

I have worked with communikate et al for many years in a number of roles. They form an integral part of our team at Walara, having taken the time to understand our community and the two businesses that merged to develop a brand name and identity that reflects our shared values and vision for future growth in the lower mid-north region. communikate has created an extensive range of content and communication assets to establish us as a leading provider of aged care services in the region. We’ve received nothing short of positive feedback from our residents, their families and our staff.

Nino Di Sisto
CEO, Walara