Nova Systems
A smart solution for a global brand
A smart solution for a global brand
Nova Systems is a global engineering and technology solutions company, partnering with clients to keep our nations and people safe and secure. Founded in 1999 as a specialist defence engineering advisory business, where flight test was a foundation capability, the organisation has significantly broadened its core offerings and markets.
Today, Nova Systems has an annual revenue of more than $300m and 1,100 staff and partners located across the globe including Australia, the UK, Europe, Singapore and New Zealand. It remains 100% Australian owned and controlled.
Having made several acquisitions over the years involving four separate businesses – Nova Systems, Geoplex, two10degrees and GVH Aerospace Nova operated as a federated group of companies.
A Strategic Review in 2021 identified the need for these companies to come together under one name and one brand, Nova Systems, creating a catalyst for a major rebrand of the organisation to:
communikate et al partnered with the Nova Systems Corporate Affairs team in mid 2021 to support the rebrand project.
Our role included:
Driving the brand concept was the insight that Nova Systems see things differently. The team brings a different perspective – as the smarts behind the solution, they simplify complexity.
The four elements of the brand mark represent four businesses coming together as one with the negative space connecting them and providing a focal point – a cross hair. The colour palette is a nod to the colour of flight test and also provides a connection to the land, the sea and the platforms they work with among other things.
In addition to the logo, Nova Systems’ new brand identity encompasses a series of three illustrations that represent the type of work and landscapes/environments, used as a graphic device across a range of brand elements. This is complemented by intriguing photography of Nova Systems’ people, platforms and perspectives combined with bold type and statements.
The brand was launched internally in November 2021 to overwhelming support, followed by the successful launch to market in February 2022.
In commenting on the process and brand, Jessica Thomas, Director of Corporate Affairs said:
“I would like to thank the team for all of their efforts assisting us on this journey, it has been so professionally delivered and truly reflective of the brief provided when we first met. The team and I have enjoyed the journey, partnering and collaborating with the communikate team to position Nova Systems for success in our first rebrand in more than two decades.”
In 2023, Nova Systems launched its employee value proposition, called Life at Nova. communikate et al conceptualised the look and feel for the internal campaign, which included a series of bespoke illustrations and animations derived from the brand mark.
It has been great working with the team at communikate et al, they use a different thought process and approach that brings all stakeholders on the journey and gets you thinking about the bigger picture.
As a membership body we need to make sure we are serving the interests of our membership and the wider community that we support. We now have a positioning for Master Builders SA that is reflective and representative of our entire membership base and an updated logo and collateral that is cohesive. l would highly recommend communikate et al to any business considering a brand refresh.
I have worked with communikate et al for many years in a number of roles. They form an integral part of our team at Walara, having taken the time to understand our community and the two businesses that merged to develop a brand name and identity that reflects our shared values and vision for future growth in the lower mid-north region. communikate has created an extensive range of content and communication assets to establish us as a leading provider of aged care services in the region. We’ve received nothing short of positive feedback from our residents, their families and our staff.
I had the pleasure of collaborating with the exceptional team at communikate et al on our inaugural old scholar publication, and I cannot speak highly enough of their professionalism and expertise. They demonstrated a profound understanding of our vision and brand, and their dedication to excellence was evident in every aspect of their work.
Their attention to detail and commitment to thorough research ensured that the final product not only met but exceeded our expectations. We have enjoyed an overwhelmingly positive response to our publication and look forward to working with the team again. Their genuine care for their clients makes communikate et al a truly standout agency.
communikate et al have provided a very clear marketing framework for Dockside Port Vincent, confidently and masterfully clarifying the vision and character of development. The developed Brand Story crafted by the team for the project inspires every stage of the development. The skill sets of the individual team members is legendary and the seamless working connectivity between the team functions provided a great business experience. I'm very happy to recommend the abilities and the work of communikate.
communikate et al’s design work is visually impactful, and they partnered with us to help bring our vision to life. Our tagline ‘flourish’, is an excellent reflection of our core values, beautiful botanic campus and our genuine aspirations for every young person in our care.
communikate’e professionalism, relatability and ability to give life to our vision is commendable.
The visual impact of the creative was exactly what the Local Government Association was looking for to engage audiences and drive an increase in nominations from traditionally underrepresented groups on council.
As a result of the advertising we saw a particularly strong increase in candidates identifying as Aboriginal or Torres Strait Islander and many more candidates from culturally diverse backgrounds.
We came to communikate et al with a specific need to update our brand. We needed to refine our brand’s visual touchpoints to make sure we were resonating with our customers and engaging a wider audience. This was the first step of our broader branding and business strategy to execute with communikate et al.
There was an instant clarity and understanding of where we needed to go; both from a creative perspective, but also tangible outcomes for the business and our customers. The delivery of our updated branding was considered and beautifully executed. We couldn't be happier with our next chapter.
The depth of talent in their team makes them truly a full-service agency ready to jump on any project that you can dream up... Not to mention the good vibes and great attitude.
The communikate et al team played a crucial role in bringing the vision of the SA Philanthropy Network to life, thanks to their strategic marketing expertise and creative solutions. Their support delivered significant attention across South Australian media and fostered meaningful community connections.
I am incredibly grateful for their own dedication to giving back and supporting causes in our community. I would highly recommend communikate to anyone looking to make a meaningful impact with their organisation - because they get people and purpose!
The South Australian Museum worked with communikate on a SA Tourism Award submission. The submission is a huge task with many moving parts and communikate helped bring it all together seamlessly. Always a pleasure working with CK!
The communikate team really took the time to understand our business. They very quickly came up to speed on our products and the nuances of our very technical and specialised industry. They’ve written accurate and engaging content to be used in industry publications, our electronic newsletter, and on LinkedIn, which has performed really well.
Head Office
Upstairs 200 The Parade,
Norwood SA 5067
Get in touch
Telephone +61 8 8331 1444hello@communikate.net.au
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