St Mary’s College
Bringing stories to life with Adelaide’s longest running girls’ school
The Opportunity
St Mary’s College is Adelaide’s longest running school for girls and has built a strong reputation on its pillars of truth, justice and community.
With values that align perfectly with ours, this was a great foundation from which to start our partnership providing graphic design support to the College’s marketing team.
With a 150-year history of empowering young women, St Mary’s wanted to elevate its alumni program to bring the stories of old scholars to life, to inspire current students and promote the College’s strengths.
In addition, St Mary’s needed support to visually communicate its 2024 College theme of “We are Grateful.” Appearing across internal communications and throughout the College community, a theme is chosen each year to reflect and inform the culture and practices of College life.
Our Approach
We worked closely with St Marys’ marketing team to name and design their new alumni magazine, “Veritas”.
To supplement the online edition of the publication, we produced a tactile and innovative printed edition to add significance to the piece and encourage a keepsake mentality.
Then we partnered with the principal of St Mary’s College to illustrate and animate a visual depiction of their “We are Grateful” theme. Calling on their existing brand elements, we developed a forest of diversity and abundance that would resonate with both staff and students from Reception to Year 12.
The Outcome
The inaugural “Veritas” magazine was met with great enthusiasm by the alumni cohort and the broader college community, setting the scene for an invigorated program moving forward.
The “We are Grateful” illustration and graphic treatments are highly visible across the college campus, bringing the theme to life at college events, performances, parent presentations, open days and in the classroom.
We have already kicked off another exciting project with St Mary’s and can’t wait to do great work together.
"I had the pleasure of collaborating with the exceptional team at communikate et al on our inaugural old scholar publication, and I cannot speak highly enough of their professionalism and expertise. They demonstrated a profound understanding of our vision and brand, and their dedication to excellence was evident in every aspect of their work.
Their attention to detail and commitment to thorough research ensured that the final product not only met but exceeded our expectations. We have enjoyed an overwhelmingly positive response to our publication and look forward to working with the team again. Their genuine care for their clients makes communikate et al a truly standout agency."
Isabella Barila, Communications and Publications Officer
