Mercedes College
Cementing Mercedes’ reputation and achieving unprecedented media coverage
Cementing Mercedes’ reputation and achieving unprecedented media coverage
Mercedes College, in Springfield South Australia, is a Reception to Year 12 co-educational Catholic school. They incorporate the International Baccalaureate (IB) framework with the Australian curriculum to provide students with a world-class education.
Mercedes already had a strong reputation and high enrolments but was looking to refine its position for future sustainability, and proactively manage their public relations.
They were also keen to partner with a full-service agency, having utilised a range of suppliers previously.
Our approach to understanding the strategic marketing direction included:
This led to a comprehensive brand strategy and refresh where we identified a new single-minded brand idea “flourish”, which has been injected through the College’s look and feel.
We also quickly established a strong rapport and trust with the Senior Leadership Team, in particular the Principal and Marketing and Development Director.
As an integrated agency, we also manage the ongoing publicity and media relations program, telling stories that support and reflect the values of the College in addition to ongoing graphic design, digital and campaign support. This includes:
Late in 2019 we ran a Writing for the Web workshop, followed by a Behavioural Economics workshop that introduced how to use psychology for effective communications with stakeholders.
Through the workshop and our deep dive into Mercedes’ data, we identified valuable insights into the challenges faced by the education sector, resulting in a strategic marketing direction overlaid with creativity.
The beautiful grounds became the backdrop to a whimsical typographic treatment and elements drawn from the Mercedes College logo, the Fleur De Lis, taking its place across a range of campaign materials and collateral.
Feedback after launching the plan and subsequent collateral was overwhelmingly positive. Mercedes is now easily identifiable in a highly competitive private school market.
Our MMS campaigns for their Orientation Walks have improved the experience for registrants and improved response rates for the College, with the numbers of those registering and attending increasing. Our digital advertising also performs well above industry standards, increasing brand awareness and driving traffic to the College website.
Through our PR efforts, we’ve achieved an unprecedented level of media coverage, including prominent stories spanning:
We came to communikate et al with a specific need to update our brand. We needed to refine our brand’s visual touchpoints to make sure we were resonating with our customers and engaging a wider audience. This was the first step of our broader branding and business strategy to execute with communikate et al.
There was an instant clarity and understanding of where we needed to go; both from a creative perspective, but also tangible outcomes for the business and our customers. The delivery of our updated branding was considered and beautifully executed. We couldn't be happier with our next chapter.
The depth of talent in their team makes them truly a full-service agency ready to jump on any project that you can dream up... Not to mention the good vibes and great attitude.
The communikate et al team played a crucial role in bringing the vision of the SA Philanthropy Network to life, thanks to their strategic marketing expertise and creative solutions. Their support delivered significant attention across South Australian media and fostered meaningful community connections.
I am incredibly grateful for their own dedication to giving back and supporting causes in our community. I would highly recommend communikate to anyone looking to make a meaningful impact with their organisation - because they get people and purpose!
communikate et al’s design work is visually impactful, and they partnered with us to help bring our vision to life. Our tagline ‘flourish’, is an excellent reflection of our core values, beautiful botanic campus and our genuine aspirations for every young person in our care.
communikate’e professionalism, relatability and ability to give life to our vision is commendable.
I have worked with communikate et al for many years in a number of roles. They form an integral part of our team at Walara, having taken the time to understand our community and the two businesses that merged to develop a brand name and identity that reflects our shared values and vision for future growth in the lower mid-north region. communikate has created an extensive range of content and communication assets to establish us as a leading provider of aged care services in the region. We’ve received nothing short of positive feedback from our residents, their families and our staff.
communikate et al have provided a very clear marketing framework for Dockside Port Vincent, confidently and masterfully clarifying the vision and character of development. The developed Brand Story crafted by the team for the project inspires every stage of the development. The skill sets of the individual team members is legendary and the seamless working connectivity between the team functions provided a great business experience. I'm very happy to recommend the abilities and the work of communikate.
The visual impact of the creative was exactly what the Local Government Association was looking for to engage audiences and drive an increase in nominations from traditionally underrepresented groups on council.
As a result of the advertising we saw a particularly strong increase in candidates identifying as Aboriginal or Torres Strait Islander and many more candidates from culturally diverse backgrounds.
It has been great working with the team at communikate et al, they use a different thought process and approach that brings all stakeholders on the journey and gets you thinking about the bigger picture.
As a membership body we need to make sure we are serving the interests of our membership and the wider community that we support. We now have a positioning for Master Builders SA that is reflective and representative of our entire membership base and an updated logo and collateral that is cohesive. l would highly recommend communikate et al to any business considering a brand refresh.
The South Australian Museum worked with communikate on a SA Tourism Award submission. The submission is a huge task with many moving parts and communikate helped bring it all together seamlessly. Always a pleasure working with CK!
The communikate team really took the time to understand our business. They very quickly came up to speed on our products and the nuances of our very technical and specialised industry. They’ve written accurate and engaging content to be used in industry publications, our electronic newsletter, and on LinkedIn, which has performed really well.
I had the pleasure of collaborating with the exceptional team at communikate et al on our inaugural old scholar publication, and I cannot speak highly enough of their professionalism and expertise. They demonstrated a profound understanding of our vision and brand, and their dedication to excellence was evident in every aspect of their work.
Their attention to detail and commitment to thorough research ensured that the final product not only met but exceeded our expectations. We have enjoyed an overwhelmingly positive response to our publication and look forward to working with the team again. Their genuine care for their clients makes communikate et al a truly standout agency.
Head Office
Upstairs 200 The Parade,
Norwood SA 5067
Get in touch
Telephone +61 8 8331 1444hello@communikate.net.au
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