5 ways to master your social media strategy

Are you looking to create an effective social media marketing strategy for your business?

If you’re a business owner or marketing coordinator, your social media marketing strategy is an opportunity to drive brand awareness, boost engagement with your brand, and convert your target audience into paying customers.

With 4.6 billion active social media users worldwide (nearly 60 per cent of the world’s population!), it’s safe to say that an effective social media marketing strategy is a necessity for any business looking to grow.

We understand that nailing your strategy can seem overwhelming. With platforms like Tik Tok, YouTube, Instagram, Twitter, Facebook, LinkedIn and Snapchat gaining more users every day, it’s difficult to know which platforms to invest your time, money and effort into. So, how can you get the most out of your social media strategy?

We’re here to help! Today, our Digital Marketing & Content Coordinator, Olivia Nankivell, is sharing five practical ways you can master your social media strategy.

1. Understand your audience

Who are you trying to reach and why?

Establish a target audience profile to underpin and drive your social media strategy. This fictional profile is a breakdown of your ideal customer: their demographic, personality, lifestyle, values, and pain points.

The purpose of your social media strategy is to reach your target audience; the persona that you’ve created represents a real-life person with challenges that need to be solved (by your business!).

Understanding your audience will also help you to determine which social media platforms to invest in for the best return.

2. Become goal-oriented

As a business owner or marketing specialist, it’s easy to become stuck in a routine that isn’t serving your business to its full potential. There’s no need to reinvent the wheel with every post, but there’s very little point investing time and energy into your social media strategy if it isn’t working.

With your target audience in mind, start with a few focussed goals to get the ball rolling. What are the key results you want your social media marketing strategy to deliver? Your action plan will vary depending on your goal. Don’t focus too much on followers. Instead, start by looking at your reach and engagement.

These insights will underpin all of your business-related goals: to boost conversions or sales, drive website traffic, and increase brand awareness.

3. Create content pillars

Not sure what to post? Split your content into relevant themes (otherwise known as content pillars) to serve your business and your audience. Depending on your product or service, your pillars might involve promotional content, company updates, testimonials, advice/tips, and entertaining/shareable content.

Your content pillars should represent an intersection between: the type of content your followers want to see, the information about your product/service that you need to share, and how your product/service can help your audience to solve their pain points.

Your content pillars can help to build trust with your audience. Being consistent with the timing of your posts and the type of content you share will help your audience to know what to expect from you.

4. Dig into the numbers

Having an incredible social media marketing strategy is nothing without reporting! Tracking and analysing your performance for each social media platform will help you to see what’s working well, and what isn’t.

The results of your reports should be analysed within the context of your goals. If your goal is to increase website traffic, you’ll want to look at what type of content and which platforms are successfully drawing in people’s clicks. If your goal is to boost brand awareness, you’ll want to analyse the reach of your posts and mentions via a social listening tool.

It’s important not to overwhelm yourself with data; see what works for you and your team. Your social media reporting might occur once a week, once a month, or once per quarter. Whichever time interval you choose – stick with it! Otherwise, you will be unable to accurately measure your progress from the last report.

5. Listen and seek out opportunities

Clicking ‘post’ is just the beginning! Many social media management tools allow you to monitor the hashtags, keywords, and mentions that are relevant to your business. Monitoring what your target audience is talking about and sharing is crucial to stay ahead of your competitors.

Look for new opportunities to keep all eyes on your business and keep things fresh. It might be a giveaway/competition, a special promotion, or a partnership with an influencer to leverage your brand.

Your social media marketing strategy will continue to evolve with the needs of your business and the changing digital landscape. When it comes to social media, there’s never a dull moment! If you require assistance with your social media strategy, we’re here to help. We’re passionate about giving our clients the tools and knowledge to succeed.

Take a look at our Digital and Social Media and Content Creation services for more information.

What our clients have to say

The South Australian Museum worked with communikate on a SA Tourism Award submission. The submission is a huge task with many moving parts and communikate helped bring it all together seamlessly. Always a pleasure working with CK!

Ashleigh Glynn

Communications Lead, SA Museum

I have worked with communikate et al for many years in a number of roles. They form an integral part of our team at Walara, having taken the time to understand our community and the two businesses that merged to develop a brand name and identity that reflects our shared values and vision for future growth in the lower mid-north region. communikate has created an extensive range of content and communication assets to establish us as a leading provider of aged care services in the region. We’ve received nothing short of positive feedback from our residents, their families and our staff.

Nino Di Sisto

CEO, Walara

The communikate team really took the time to understand our business. They very quickly came up to speed on our products and the nuances of our very technical and specialised industry. They’ve written accurate and engaging content to be used in industry publications, our electronic newsletter, and on LinkedIn, which has performed really well.

Matthew Stead

Co-Founder and CEO, Ping Services

communikate et al’s design work is visually impactful, and they partnered with us to help bring our vision to life. Our tagline ‘flourish’, is an excellent reflection of our core values, beautiful botanic campus and our genuine aspirations for every young person in our care.

communikate’e professionalism, relatability and ability to give life to our vision is commendable.

Andrew Balkwill

Principal, Mercedes College

The visual impact of the creative was exactly what the Local Government Association was looking for to engage audiences and drive an increase in nominations from traditionally underrepresented groups on council.

As a result of the advertising we saw a particularly strong increase in candidates identifying as Aboriginal or Torres Strait Islander and many more candidates from culturally diverse backgrounds.

Local Government Association

Director, Media & Communications, LGA

We have really enjoyed partnering with communikate on some key projects and appreciate their responsiveness and the quality of service they provide. communikate’s ability to be agile and quickly act on changes to strategy has been impressive and has resulted in us being confident in the fact that they keep the best interests of our campaign front of mind. The level of detail they provide in their reports has ensured we’re able to learn from our hits and misses and adapt our future strategies accordingly.

Daniel Stevens

Marketing & Communications Team Leader, City of Adelaide

Bec, Henry and the team understood our brand from the get go and it showed from concept to delivery. During an intensely busy time for our team, they worked seamlessly with us to develop and manage an integrated campaign... The results were outstanding and put the hotel in an excellent position to launch into a competitive market, with strong occupancy experienced. We really value our partnership.

Chris Curran

Director of Hotel Openings & Operations, Pro-invest Hotels Group

We have been hugely impressed with the way communikate et al have immersed themselves in learning our brand and respecting our approach. It felt like they just ‘got us’ from the start! It has been such a pleasure working with their professional, smart and dynamic team.

Jocelyn Marsland

Manager – Communications and Marketing, Emerging Minds: National Workforce Centre for Child Mental Health

We love the Daily Moves branding that communikate et al created. It is friendly, flexible for different applications, and our marketing collateral stands out from the rest. We have received a lot of compliments from participants and stakeholders who love it just as much as we do.

Alyssa Hill

Daily Moves Program Coordinator, City of Unley

communikate et al were an integral part of the King William Road upgrade team from the initial community consultation right through to completion. The brand they created fit the project perfectly. They took the time to understand the complexities and always delivered with strategic oversight, ensuring things were done with purpose and meaning. Having them on board was invaluable.

Akarra Klingberg

Former Coordinator Business and Economic Development, City of Unley

5 practical ways to master your social media strategy

1. Understand your audience

2. Become goal-oriented

3. Create content pillars

4. Dig into the numbers

5. Listen and seek out opportunities

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What our clients have to say

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1. Understand your audience

2. Become goal-oriented

3. Create content pillars

4. Dig into the numbers

5. Listen and seek out opportunities

Let’s talk

One Rail Australia

Mercedes College

COTA SA | The Plug-in

What our clients have to say

Hear from us

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Contact us