Vicki Cirillo

Account Director

Vicki Cirillo Account Director smiling
Is happy
Is not a big noter
Likes to laugh
Dislikes bad spelling
Can bake a cake
Can't run. At all.

Vicki is a public relations and communications practitioner with more than 20 years’ experience. She builds strategic, proactive communications programs based on a strong understanding of clients’ wider business objectives and operational challenges.

Maintaining strong client relationships, she’s guided organisations through a variety of reputational risks, from infrastructure failures, to service closures, sensitive acquisitions and mergers, redundancies, lawsuits, and community opposition to development proposals.

Vicki is equally adept in building proactive communications to align stakeholders with a common theme, from supporting organisational change to reinforcing market positioning.

Her ability to develop practical, outcome-based opportunities has helped leading organisations reinforce brand awareness amongst their target audiences.

Her skills include:

  • Communications strategy
  • Corporate communication
  • Issues and crisis management
  • Media relations
  • Speech writing
  • Event management
  • Stakeholder communication
  • Internal communication

Vicki has worked with business leaders from diverse industries to maximise the impact of their media interactions, coaching and supporting those facing a journalist for the first time, to preparing more experienced commentators. Her exceptional writing skills are sought-after for internal and external communications, award submissions, websites and marketing communications collaterals.

Vicki joined communikate et al in 2010 after 13 years in another South Australian consultancy and forms part of communikate et al’s leadership team.

Before pursuing a career in public relations, Vicki was a journalist with Messenger Newspapers.

Her current and recent clients include:

  • Rundle Mall Management Authority
  • Not-for-profit aged care provider Life Care
  • Australian Gas Infrastructure Group
  • SA Water
  • Epic Energy
  • Emerging Minds – National Workforce Centre for Child Mental Health
  • South Australian Employment Tribunal
  • Former high tech incubator agency TechInSA
  • Kennett Builders
  • HASSELL
  • BDO SA
  • Burnside Village
  • The City of Unley
  • SMSF Association
  • RSPCA SA
  • Adelaide Casino
  • Beyond Bank Australia (formerly Community CPS Australia)
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What our clients have to say

The South Australian Museum worked with communikate on a SA Tourism Award submission. The submission is a huge task with many moving parts and communikate helped bring it all together seamlessly. Always a pleasure working with CK!

Ashleigh Glynn
Communications Lead, SA Museum

Cooper Energy selected communikate et al to develop our new brand identity. communikate took the time to understand our business, its future direction and the necessary vibrancy the new positioning needed. They have helped represent our place in the energy transition as a domestic gas producer. We highly recommend them for their creativity, responsiveness and focus.

Bindi Gove
Head of External Affairs, Amplitude Energy

The team at communikate et al were fantastic to work with. The marketing audit provided key insights into our business and a valuable roadmap for transforming our marketing strategy.

Paul Brace
Chief Executive Officer, Inter Intra

I’m a pretty annoying client. I change my mind. I go down tangents... you know, the whole founder thing!

communikate et al have been really good for us. Yes they know their stuff; yes they do good work; yes they design great brands… BUT - and this is a big BUT - they are not too precious about it.

They went to great lengths to genuinely understand our company and worked hand in hand with us to create the best possible outcome. That’s nice in today’s market. I would absolutely recommend them for branding and websites.

Tom Carlton
CEO, Bailey Abbott

communikate are an outstanding partner for ResourceCo. Their team is consistently a pleasure to work with – personal, responsive, and genuinely invested in achieving the best outcomes for our business. They reliably deliver high-quality work on time, every time and approach each project with a strong attention to detail. What sets them apart is their openness to feedback and their willingness to collaborate closely to ensure the final result meets – and often exceeds – our expectations.

Joe Schwab
Senior Communications Officer, ResourceCo

communikate et al absolutely nailed it and we couldn’t have done it without them! Their team played an integral role in bringing SA Giving Week to life, delivering a seamless campaign that exceeded expectations. We’re incredible grateful for their dedication, generosity and commitment to our community – their work will create ripple effects for years to come.

Kay Burton
Founder, SA Giving Week

We have loved working with the communikate et al team for our school campaign. Their professionalism, creativity, and strategic approach make the process both effective and enjoyable. The team is not only great to work with but also delivers outstanding results, providing a strong return on investment. Their expertise has been invaluable in helping us achieve our enrolment and marketing goals. Highly recommend!

Sarah Thornton
Marketing & Communications Manager, King's Baptist Grammar School

The team at communikate et al have been amazing to work with. From developing our content strategy through to the ongoing management of our social media presence, design and marketing, they have become immersed in our business quickly and strike the perfect balance between strategic thinking and creative execution. We have experienced a noticeable uplift in our brand positioning which is supporting our business growth.

James Pollock
Managing Director, ServiceFM

It has been a pleasure working with you and team. Our brand refresh has been so professionally delivered and truly reflective of the brief provided when we first met. The team and I have enjoyed the journey, partnering and collaborating with you to position Nova Systems for success in our first re-brand in more than two decades.

Jessica Thomas
Director Corporate Affairs, Nova Systems

The choice of the right agency is always a tough one but at every stage of a very considered approach, the team at communikate et al have confirmed to me we made the right choice. They have reimagined our impact with research into something tangible and magical and I couldn’t be more delighted with the result. I get goosebumps just thinking about it.

Ali Valentine
Marketing and Fundraising Manager, Firefly Children’s Foundation