Vicki Cirillo

Account Director

Vicki is a public relations and communications practitioner with more than 20 years’ experience. She builds strategic, proactive communications programs based on a strong understanding of clients’ wider business objectives and operational challenges.

Maintaining strong client relationships, she’s guided organisations through a variety of reputational risks, from infrastructure failures, to service closures, sensitive acquisitions and mergers, redundancies, lawsuits, and community opposition to development proposals.

Vicki is equally adept in building proactive communications to align stakeholders with a common theme, from supporting organisational change to reinforcing market positioning.

Her ability to develop practical, outcome-based opportunities has helped leading organisations reinforce brand awareness amongst their target audiences.

Her skills include:

  • Communications strategy
  • Corporate communication
  • Issues and crisis management
  • Media relations
  • Speech writing
  • Event management
  • Stakeholder communication
  • Internal communication

Vicki has worked with business leaders from diverse industries to maximise the impact of their media interactions, coaching and supporting those facing a journalist for the first time, to preparing more experienced commentators. Her exceptional writing skills are sought-after for internal and external communications, award submissions, websites and marketing communications collaterals.

Vicki joined communikate et al in 2010 after 13 years in another South Australian consultancy and forms part of communikate et al’s leadership team.

Before pursuing a career in public relations, Vicki was a journalist with Messenger Newspapers.

Her current and recent clients include:

  • Rundle Mall Management Authority
  • Not-for-profit aged care provider Life Care
  • Australian Gas Infrastructure Group
  • SA Water
  • Epic Energy
  • Emerging Minds – National Workforce Centre for Child Mental Health
  • South Australian Employment Tribunal
  • Former high tech incubator agency TechInSA
  • Kennett Builders
  • HASSELL
  • BDO SA
  • Burnside Village
  • The City of Unley
  • SMSF Association
  • RSPCA SA
  • Adelaide Casino
  • Beyond Bank Australia (formerly Community CPS Australia)
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What our clients have to say

The combination of extensive media experience, can-do attitude and respectful, attentive interpersonal communication made communikate et al a team who always sought to achieve the best outcomes for our Council and for our city’s premier public event. I would have no hesitation in recommending them for any major communications project and I look forward to working with them again on the Gala or any campaign needing the level of expertise and support which they provided Unley.

Kieran Weir
Media & Communications, City of Unley

communikate et al have provided a very clear marketing framework for Dockside Port Vincent, confidently and masterfully clarifying the vision and character of development. The developed Brand Story crafted by the team for the project inspires every stage of the development. The skill sets of the individual team members is legendary and the seamless working connectivity between the team functions provided a great business experience. I'm very happy to recommend the abilities and the work of communikate.

Peter Villis
Development Director, Dockside Port Vincent SA

The team at communikate et al were fantastic to work with. The marketing audit provided key insights into our business and a valuable roadmap for transforming our marketing strategy.

Paul Brace
Chief Executive Officer, Inter Intra

I’m a pretty annoying client. I change my mind. I go down tangents... you know, the whole founder thing!

communikate et al have been really good for us. Yes they know their stuff; yes they do good work; yes they design great brands… BUT - and this is a big BUT - they are not too precious about it.

They went to great lengths to genuinely understand our company and worked hand in hand with us to create the best possible outcome. That’s nice in today’s market. I would absolutely recommend them for branding and websites.

Tom Carlton
CEO, Bailey Abbott

“Cooper Energy selected communikate et al to develop our new brand identity. communikate took the time to understand our business, its future direction and the necessary vibrancy the new positioning needed. They have helped represent our place in the energy transition as a domestic gas producer. We highly recommend them for their creativity, responsiveness and focus.”

Bindi Gove
Head of External Affairs, Amplitude Energy

I have worked with communikate et al for many years in a number of roles. They form an integral part of our team at Walara, having taken the time to understand our community and the two businesses that merged to develop a brand name and identity that reflects our shared values and vision for future growth in the lower mid-north region. communikate has created an extensive range of content and communication assets to establish us as a leading provider of aged care services in the region. We’ve received nothing short of positive feedback from our residents, their families and our staff.

Nino Di Sisto
Former CEO, Walara

The team at communikate et al have been amazing to work with. From developing our content strategy through to the ongoing management of our social media presence, design and marketing, they have become immersed in our business quickly and strike the perfect balance between strategic thinking and creative execution. We have experienced a noticeable uplift in our brand positioning which is supporting our business growth.

James Pollock
Managing Director, ServiceFM

“The team at communikate et al have been amazing to work with. From developing our content strategy through to the ongoing management of our social media presence, design and marketing, they have become immersed in our business quickly and strike the perfect balance between strategic thinking and creative execution. We have experienced a noticeable uplift in our brand positioning which is supporting our business growth.”

James Pollock
Managing Director, ServiceFM

The communikate et al team played a crucial role in bringing the vision of the SA Philanthropy Network to life, thanks to their strategic marketing expertise and creative solutions. Their support delivered significant attention across South Australian media and fostered meaningful community connections.

I am incredibly grateful for their own dedication to giving back and supporting causes in our community. I would highly recommend communikate to anyone looking to make a meaningful impact with their organisation - because they get people and purpose!

Kay Burton
CEO, SA Philanthropy Network

The South Australian Museum worked with communikate on a SA Tourism Award submission. The submission is a huge task with many moving parts and communikate helped bring it all together seamlessly. Always a pleasure working with CK!

Ashleigh Glynn
Communications Lead, SA Museum