Vicki Cirillo
Account Director
Is not a big noter
Dislikes bad spelling
Can't run. At all.
Vicki is a public relations and communications practitioner with more than 20 years’ experience. She builds strategic, proactive communications programs based on a strong understanding of clients’ wider business objectives and operational challenges.
Maintaining strong client relationships, she’s guided organisations through a variety of reputational risks, from infrastructure failures, to service closures, sensitive acquisitions and mergers, redundancies, lawsuits, and community opposition to development proposals.
Vicki is equally adept in building proactive communications to align stakeholders with a common theme, from supporting organisational change to reinforcing market positioning.
Her ability to develop practical, outcome-based opportunities has helped leading organisations reinforce brand awareness amongst their target audiences.
Her skills include:
- Communications strategy
- Corporate communication
- Issues and crisis management
- Media relations
- Speech writing
- Event management
- Stakeholder communication
- Internal communication
Vicki has worked with business leaders from diverse industries to maximise the impact of their media interactions, coaching and supporting those facing a journalist for the first time, to preparing more experienced commentators. Her exceptional writing skills are sought-after for internal and external communications, award submissions, websites and marketing communications collaterals.
Vicki joined communikate et al in 2010 after 13 years in another South Australian consultancy and forms part of communikate et al’s leadership team.
Before pursuing a career in public relations, Vicki was a journalist with Messenger Newspapers.
Her current and recent clients include:
- Rundle Mall Management Authority
- Not-for-profit aged care provider Life Care
- Australian Gas Infrastructure Group
- SA Water
- Epic Energy
- Emerging Minds – National Workforce Centre for Child Mental Health
- South Australian Employment Tribunal
- Former high tech incubator agency TechInSA
- Kennett Builders
- HASSELL
- BDO SA
- Burnside Village
- The City of Unley
- SMSF Association
- RSPCA SA
- Adelaide Casino
- Beyond Bank Australia (formerly Community CPS Australia)