Vicki Cirillo

Account Director

Vicki is a public relations and communications practitioner with more than 20 years’ experience. She builds strategic, proactive communications programs based on a strong understanding of clients’ wider business objectives and operational challenges.

Maintaining strong client relationships, she’s guided organisations through a variety of reputational risks, from infrastructure failures, to service closures, sensitive acquisitions and mergers, redundancies, lawsuits, and community opposition to development proposals.

Vicki is equally adept in building proactive communications to align stakeholders with a common theme, from supporting organisational change to reinforcing market positioning.

Her ability to develop practical, outcome-based opportunities has helped leading organisations reinforce brand awareness amongst their target audiences.

Her skills include:

  • communications strategy
  • corporate communication
  • issues and crisis management
  • media relations
  • speech writing
  • event management
  • stakeholder communication
  • internal communication

Vicki has worked with business leaders from diverse industries to maximise the impact of their media interactions, coaching and supporting those facing a journalist for the first time, to preparing more experienced commentators. Her exceptional writing skills are sought-after for internal and external communications, award submissions, websites and marketing communications collaterals.

Vicki joined communikate et al in 2010 after 13 years in another South Australian consultancy and forms part of communikate et al’s leadership team.

Before pursuing a career in public relations, Vicki was a journalist with Messenger Newspapers.

Her current and recent clients include:

  • Rundle Mall Management Authority
  • Not-for-profit aged care provider Life Care
  • Australian Gas Infrastructure Group
  • SA Water
  • Epic Energy
  • Emerging Minds – National Workforce Centre for Child Mental Health
  • South Australian Employment Tribunal
  • Former high tech incubator agency TechInSA
  • Kennett Builders
  • HASSELL
  • BDO SA
  • Burnside Village
  • The City of Unley
  • SMSF Association
  • RSPCA SA
  • Adelaide Casino
  • Beyond Bank Australia (formerly Community CPS Australia)
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What our clients have to say

Working with the talented team at communikate we have the very best communication, marketing, design and digital expertise and resources at hand. Our brand is now integrated and seamless across everything we do.

Kristen Pellew
Executive General Manager Customer and Community

communikate delivered a significant and memorable milestone in the 108-year old story of Kennett which is no easy task! The entire branding process was robust, enjoyable, thorough and could not have been executed by a more practical, engaging and selfless team than the one at communikate et al. My favourite part however was that at no time did they ever talk a big game, it was just all actions.

James Kennett
Executive Director of Corporate & Strategy

Working with the talented team at communikate we have the very best communication, marketing, design and digital expertise and resources at hand. Our brand is now integrated and seamless across everything we do.

Kristen​ Pellew
Head of Stakeholder Engagement, Australian Gas Infrastructure Group

communikate et al were an integral part of the King William Road upgrade team from the initial community consultation right through to completion. The brand they created fit the project perfectly. They took the time to understand the complexities and always delivered with strategic oversight, ensuring things were done with purpose and meaning. Having them on board was invaluable.

Akarra Klingberg
Former Coordinator Business and Economic Development, City of Unley

communikate et al has been our trusted partner for strategic communications and advice over a number of years. The team is always responsive and reliable, and the quality of work is first rate.

Anita Harvey
Head of Brand & Marketing, Fullerton Health Australia

communikate et al’s strategic thinking and appreciation of our complex political overlay as a subsidiary of the City of Adelaide has helped us establish our presence with our stakeholders and the community. They have developed media and influencer campaigns that have delivered outcomes exceeding expectations and identified potential risks and how to manage them. Their digital expertise has strengthened our social media presence and website information architecture and they are a knowledgeable source of digital best practice. The team produces quality work within tight timeframes and keep us informed of progress. It’s a really positive working relationship.

Rebecca Moyle-Croft
Marketing Manager, Adelaide Economic Development Agency

It has been excellent working with communikate. They have been very professional throughout our project and their creativity has delivered a unique product that captured our needs in an exciting and unexpected way. I look forward to working with them more in the future.

Matthew Thomson
Former Communications & Marketing Coordinator, Uniting Country SA

Bec, Henry and the team understood our brand from the get go and it showed from concept to delivery. During an intensely busy time for our team, they worked seamlessly with us to develop and manage an integrated campaign... The results were outstanding and put the hotel in an excellent position to launch into a competitive market, with strong occupancy experienced. We really value our partnership.

Chris Curran
Director of Hotel Openings & Operations, Pro-invest Hotels Group

communikate et al has become an important and trusted partner... They share our passion. We greatly value their flexibility, their responsiveness, their turnaround times, their honest appraisal of projects and their collegiality. Most of all we love the fact that they have supported our focus on achieving outcomes for older people.

Jane Mussared
Chief Executive, COTA SA

Could not be happier with the team at communikate et al. They understand us, and that is reflected in the brand assets they crafted for our business. The positive feedback has been overwhelming.

James Kennett
Executive Director, Kennett Builders