Bec Tape

Account Director

As a marketing communications consultant with more than 20 years experience, Bec thrives on delivering exceptional results for her clients, and for the business as part of the leadership team and in her business development and studio management role.

In her role as Account Director, Bec works with a broad range of clients spanning education, not for profit, retail, property, infrastructure and professional services, driving:

  • marketing and communications strategy
  • publicity and media relations
  • issues management
  • stakeholder communications

With a passion for brand strategy and development, she also leads our creative team.

Bec is passionate about developing strong partnerships with clients that value the important role marketing, communications, design and content plays in a thriving business. She works closely with clients to ensure we deliver value every step of the way.

Following uni, Bec’s career started in a PR agency where she cut her teeth on a range of clients in property, not for profit and retail sectors.

After five years, followed by a year-long stint overseas, Bec returned to Adelaide to join communikate et al, where she was charged with the role of leading the consultancy’s largest clients including international brands McDonald’s, Vodafone, Coca Cola, HASSELL, IGA and Dendy Films.

Other clients past and present include:

  • Clayton Church Homes
  • Community CPS Australia (now Beyond Bank)
  • CIBO Espresso
  • Women’s & Children’s Hospital Foundation
  • Rostrevor College
  • Mercedes College
  • Fullerton Health Australia
  • COTA SA
  • Epic Energy
  • Rundle Mall Management Authority
  • Holiday Inn Express
  • Monash University
  • Australian Gas Infrastructure Group
  • One Rail Australia
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What our clients have to say

Following the successful development of our new website, communikate et al has maintained a proactive approach to the refinement and improvements of content and key messages in collaboration with our team. They embraced and supported us in all communication relating to the impact of COVID-19. They’re a friendly and responsive team with all requests being eagerly supported.

Chief Executive, Clayton Church Homes

communikate et al understood our uniquely commercial and political landscape to quickly become a valued member of our team. They’ve supported our major events and activations with great results… and navigated and mitigated risk when needed. Put simply, they’re responsive, supportive and just as invested in Rundle Mall’s success as we are.

Johanna Williams
Former General Manager, Rundle Mall

communikate were initially engaged to assist in rebranding and marketing. I was most impressed with the way they listened, interpreted our ideas and turned them into something the whole community took pride in…. Their strategy helped us to achieve strong enrolment numbers… I would highly recommend them if you are looking for a professional, innovative, talented and highly relational marketing (and more) agency.

Peter Daw
Former Principal, Mercedes College

communikate bring a valuable offering to project delivery mainly due to their industry experience in navigating through complex situations by providing balanced points of views with focused outcomes.

Mark Van Roekel
Capital Delivery Manager, Flinders Ports Holdings

Bec, Henry and the team understood our brand from the get go and it showed from concept to delivery. During an intensely busy time for our team, they worked seamlessly with us to develop and manage an integrated campaign... The results were outstanding and put the hotel in an excellent position to launch into a competitive market, with strong occupancy experienced. We really value our partnership.

Chris Curran
Director of Hotel Openings & Operations, Pro-invest Hotels Group

We trust our reputation with communikate et al.
They understand our philosophy of care and strategic direction and work with our executive team to navigate complex situations to provide responsive, robust internal and external communications advice that builds and protects our brand.
They are also adept at developing content and telling stories that bring to life our point of difference in the aged care sector. Not only are they skilled at what they do, they are great people to work with.

Allen Candy
CEO, Lifecare

Working with the talented team at communikate we have the very best communication, marketing, design and digital expertise and resources at hand. Our brand is now integrated and seamless across everything we do.

Kristen​ Pellew
Head of Stakeholder Engagement, Australian Gas Infrastructure Group

It has been excellent working with communikate. They have been very professional throughout our project and their creativity has delivered a unique product that captured our needs in an exciting and unexpected way. I look forward to working with them more in the future.

Matthew Thomson
Former Communications & Marketing Coordinator, Uniting Country SA

communikate et al has been our trusted partner for strategic communications and advice over a number of years. The team is always responsive and reliable, and the quality of work is first rate.

Anita Harvey
Head of Brand & Marketing, Fullerton Health Australia

We have been hugely impressed with the way communikate et al have immersed themselves in learning our brand and respecting our approach. It felt like they just ‘got us’ from the start! It has been such a pleasure working with their professional, smart and dynamic team.

Jocelyn Marsland
Manager – Communications and Marketing, Emerging Minds: National Workforce Centre for Child Mental Health