The Opportunity
Wine Australia’s AgTech program is designed to encourage the increased use of technology by growers across the Australian wine industry to enhance yields and meet sustainability outcomes.
In order to break down major barriers to the adoption of AgTech solutions, such as a lack of understanding of the available technology and limited knowledge of the return-on-investment, a video series was developed to highlight the positive impact of AgTech in use.
This content was created to be shared via Wine Australia’s dedicated AgTech page on the website, in addition to their social media platforms, and more broadly through partner programs such as GrowAg, EvokeAg and AgriFutures.
Our Approach
The Wine Australia team partnered with communikate et al to produce a video series titled “Reading Between the Vines” featuring Wine Australia’s Dave Gerner as host.
The videos showcase both the AgTech vendors and the growers, sharing how they have benefited from the technology.
From the Coonawarra to Clare, Yarra Valley to Great Western and McLaren Vale to the Barossa Valley, we’ve helped bring to life numerous stories to date in an authentic and genuine way that would appeal to growers considering adopting AgTech in the future.
Our role included:
- Pre and post production including intro animation
- Talent briefing
- Art direction
- Photography
The Outcome
Dave Gerner, Program Manager – Regional Innovation at Wine Australia, had this to say:
“The team at communikate were involved at every stage of our project, which was to produce a series of high quality videos for grape growers and wine producers. The key element to this series was authenticity and the communikate team helped us bring this vision to life, providing us with stories that had both character and sincerity. We’ve appreciated their professionalism, breadth of skills, and the reliable engagement from their team to make this project fun and effective.”
You can view the video series here https://www.wineaustralia.com/growing-making/agtech-hub
