The Opportunity
To meet the aged care standards in a highly regulated environment, two aged care providers located in in the lower mid north of SA, Hamley Bridge Aged Care and Balaklava Millcourt Homes, became one entity to ensure they would thrive well into the future and provide much needed support to the communities in which they operate.
The new entity required a name and brand, with key marketing assets including collateral, signage and a website to position the brand among residents, their families and the wider communities.
Our Approach
We worked closely with the CEOs, Board and staff of the aged care providers to determine a name for the organisation, Walara – meaning light and bright in Kaurna language – and define its brand strategy, brand positioning and create a new identity and look and feel.
We ensured the new name and brand identity:
- Reflected their values and future growth strategy
- Celebrated residents and staff and represented Walara’s positive and inclusive approach and offering
- Took cues from the character of the local communities and the local area and landscape
- Instilled community confidence in the new organisation
- Differentiated them from their competitors
- Was versatile and had longevity
The elements included:
- Name, brand identity and tagline development
- Website
- Signage
- Collateral design
- Digital assets
- Corporate stationery and templates
The Outcome
Since the brand and website launch in October 2022, the reception from both the Walara team internally, together with residents and families and the local community, has been overwhelmingly positive.
