Walara

A bright new name and look paves the way for success

Sector: Aged Care
  • Branding and Design
  • Marketing Communications
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The Opportunity

To meet the aged care standards in a highly regulated environment, two aged care providers located in in the lower mid north of SA, Hamley Bridge Aged Care and Balaklava Millcourt Homes, became one entity to ensure they would thrive well into the future and provide much needed support to the communities in which they operate.  

The new entity required a name and brand, with key marketing assets including collateral, signage and a website to position the brand among residents, their families and the wider communities.  

Our Approach

We worked closely with the CEOs, Board and staff of the aged care providers to determine a name for the organisation, Walara – meaning light and bright in Kaurna language – and define its brand strategy, brand positioning and create a new identity and look and feel. 

We ensured the new name and brand identity: 

  • Reflected their values and future growth strategy  
  • Celebrated residents and staff and represented Walara’s positive and inclusive approach and offering  
  • Took cues from the character of the local communities and the local area and landscape 
  • Instilled community confidence in the new organisation  
  • Differentiated them from their competitors 
  • Was versatile and had longevity  

The elements included: 

  • Name, brand identity and tagline development 
  • Website 
  • Signage  
  • Collateral design  
  • Digital assets 
  • Corporate stationery and templates 

The Outcome

Since the brand and website launch in October 2022, the reception from both the Walara team internally, together with residents and families and the local community, has been overwhelmingly positive. 

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What our clients have to say

The South Australian Museum worked with communikate on a SA Tourism Award submission. The submission is a huge task with many moving parts and communikate helped bring it all together seamlessly. Always a pleasure working with CK!

Ashleigh Glynn
Communications Lead, SA Museum

communikate et al’s design work is visually impactful, and they partnered with us to help bring our vision to life. Our tagline ‘flourish’, is an excellent reflection of our core values, beautiful botanic campus and our genuine aspirations for every young person in our care.

communikate’e professionalism, relatability and ability to give life to our vision is commendable.

Andrew Balkwill
Principal, Mercedes Collge

The visual impact of the creative was exactly what the Local Government Association was looking for to engage audiences and drive an increase in nominations from traditionally underrepresented groups on council.

As a result of the advertising we saw a particularly strong increase in candidates identifying as Aboriginal or Torres Strait Islander and many more candidates from culturally diverse backgrounds.

Karen Teaha
Director, Media & Communications, LGA

The communikate team really took the time to understand our business. They very quickly came up to speed on our products and the nuances of our very technical and specialised industry. They’ve written accurate and engaging content to be used in industry publications, our electronic newsletter, and on LinkedIn, which has performed really well.

Matthew Stead
Co-Founder and CEO, Ping Services

I have worked with communikate et al for many years in a number of roles. They form an integral part of our team at Walara, having taken the time to understand our community and the two businesses that merged to develop a brand name and identity that reflects our shared values and vision for future growth in the lower mid-north region. communikate has created an extensive range of content and communication assets to establish us as a leading provider of aged care services in the region. We’ve received nothing short of positive feedback from our residents, their families and our staff.

Nino Di Sisto
CEO, Walara

We have really enjoyed partnering with communikate on some key projects and appreciate their responsiveness and the quality of service they provide. communikate’s ability to be agile and quickly act on changes to strategy has been impressive and has resulted in us being confident in the fact that they keep the best interests of our campaign front of mind. The level of detail they provide in their reports has ensured we’re able to learn from our hits and misses and adapt our future strategies accordingly.

Daniel Stevens
Marketing & Communications Team Leader, City of Adelaide

Bec, Henry and the team understood our brand from the get go and it showed from concept to delivery. During an intensely busy time for our team, they worked seamlessly with us to develop and manage an integrated campaign... The results were outstanding and put the hotel in an excellent position to launch into a competitive market, with strong occupancy experienced. We really value our partnership.

Chris Curran
Director of Hotel Openings & Operations, Pro-invest Hotels Group

We have been hugely impressed with the way communikate et al have immersed themselves in learning our brand and respecting our approach. It felt like they just ‘got us’ from the start! It has been such a pleasure working with their professional, smart and dynamic team.

Jocelyn Marsland
Manager – Communications and Marketing, Emerging Minds: National Workforce Centre for Child Mental Health

We love the Daily Moves branding that communikate et al created. It is friendly, flexible for different applications, and our marketing collateral stands out from the rest. We have received a lot of compliments from participants and stakeholders who love it just as much as we do.

Alyssa Hill
Daily Moves Program Coordinator, City of Unley

communikate et al were an integral part of the King William Road upgrade team from the initial community consultation right through to completion. The brand they created fit the project perfectly. They took the time to understand the complexities and always delivered with strategic oversight, ensuring things were done with purpose and meaning. Having them on board was invaluable.

Akarra Klingberg
Former Coordinator Business and Economic Development, City of Unley