
Vodafone
Learn how a creative campaign drove widespread local and national coverage.




One Rail Australia

Mercedes College

Learn how a creative campaign drove widespread local and national coverage.
Vodafone Australia made the move from Ford to Holden Commodore in 2009. The Clipsal 500 was to be the team’s first race in a Holden Commodore on Australian soil.
communikate et al was once again given the challenge to create an iconically South Australian event to kick off leading V8 Supercars team – TeamVodafone’s – Clipsal 500 campaign in Adelaide, generate media coverage and encourage fan attendance and interaction – all in less than three weeks.
Having previously hosted a celebrity pit stop challenge, grape crushing and go-karting challenge, we developed a simple, yet quirky concept that saw the TeamVodafone race car and its drivers Craig Lowndes and Jamie Whincup blessed in front of Adelaide’s majestic St Francis Xavier’s Cathedral in the heart of the ‘City of Churches’.
We worked in close collaboration with Vodafone, Triple Eight Race Engineering, Fluid PR, Sportstage and the Catholic Archdiocese of Adelaide, to ensure all stakeholder objectives and needs were heard and met.
Our role in the integrated campaign spanned:
The campaign generated 60 local and national media placements in two days, across a broad cross section of media outlets including FoxSport News, ABC1, Channel Ten, Channel Nine, Channel 7 and The Advertiser.
The event also drew more than 70 fans to witness the blessing and for the unique opportunity to get up close and personal with their idols, taking photos and getting autographs.
Thanks to the tremendous response from media and fans alike, TeamVodafone was the most visible team in town ahead of the weekend’s Clipsal 500 for the fourth year running.
The South Australian Museum worked with communikate on a SA Tourism Award submission. The submission is a huge task with many moving parts and communikate helped bring it all together seamlessly. Always a pleasure working with CK!
communikate et al’s design work is visually impactful, and they partnered with us to help bring our vision to life. Our tagline ‘flourish’, is an excellent reflection of our core values, beautiful botanic campus and our genuine aspirations for every young person in our care.
communikate’e professionalism, relatability and ability to give life to our vision is commendable.
I have worked with communikate et al for many years in a number of roles. They form an integral part of our team at Walara, having taken the time to understand our community and the two businesses that merged to develop a brand name and identity that reflects our shared values and vision for future growth in the lower mid-north region. communikate has created an extensive range of content and communication assets to establish us as a leading provider of aged care services in the region. We’ve received nothing short of positive feedback from our residents, their families and our staff.
The communikate team really took the time to understand our business. They very quickly came up to speed on our products and the nuances of our very technical and specialised industry. They’ve written accurate and engaging content to be used in industry publications, our electronic newsletter, and on LinkedIn, which has performed really well.
The visual impact of the creative was exactly what the Local Government Association was looking for to engage audiences and drive an increase in nominations from traditionally underrepresented groups on council.
As a result of the advertising we saw a particularly strong increase in candidates identifying as Aboriginal or Torres Strait Islander and many more candidates from culturally diverse backgrounds.
We have really enjoyed partnering with communikate on some key projects and appreciate their responsiveness and the quality of service they provide. communikate’s ability to be agile and quickly act on changes to strategy has been impressive and has resulted in us being confident in the fact that they keep the best interests of our campaign front of mind. The level of detail they provide in their reports has ensured we’re able to learn from our hits and misses and adapt our future strategies accordingly.
Bec, Henry and the team understood our brand from the get go and it showed from concept to delivery. During an intensely busy time for our team, they worked seamlessly with us to develop and manage an integrated campaign... The results were outstanding and put the hotel in an excellent position to launch into a competitive market, with strong occupancy experienced. We really value our partnership.
We have been hugely impressed with the way communikate et al have immersed themselves in learning our brand and respecting our approach. It felt like they just ‘got us’ from the start! It has been such a pleasure working with their professional, smart and dynamic team.
We love the Daily Moves branding that communikate et al created. It is friendly, flexible for different applications, and our marketing collateral stands out from the rest. We have received a lot of compliments from participants and stakeholders who love it just as much as we do.
communikate et al were an integral part of the King William Road upgrade team from the initial community consultation right through to completion. The brand they created fit the project perfectly. They took the time to understand the complexities and always delivered with strategic oversight, ensuring things were done with purpose and meaning. Having them on board was invaluable.
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Upstairs 200 The Parade,
Norwood SA 5067
Get in touch
Telephone +61 8 8331 1444hello@communikate.net.au
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