
University of Adelaide
Inspiring education through storytelling







One Rail Australia

Mercedes College

Inspiring education through storytelling
Professional and Continuing Education (PACE) is a business unit of the University of Adelaide, responsible for delivering executive education, custom learning solutions and short courses that respond to future workforce needs and help people move forward in their careers.
communikate et al was engaged to highlight the benefit of lifelong learning, raise the business unit’s profile, and generate interest and enrolments.
With storytelling at the centre, we developed a comprehensive content plan that could be delivered across multiple mediums and channels and showcase PACE’s curriculum and share the stories of its clients and alumni.
Our content plan targeted:
To kickstart the content plan, we held a workshop with PACE’s senior leaders and marketing team, to identify those who demonstrate the tangible impact that learning through PACE has on an individual or organisation’s workforce.
We then identified which mediums and channels would best suit the ‘talent’ and story angles and got to work rolling out content across a four-month period.
Across a four-month period, we:
Our work helped significantly build PACE’s catalogue of content and gave the business unit a much stronger voice on professional networking platform LinkedIn, with content shared by podcast guests, alumni and clients, attracting a high number of clicks and positive commentary.
Embedded links in podcast episode show notes also delivered much higher ‘average time on page’ results for website landing pages, which shows listeners were highly engaged in the episode content and more qualified leads for PACE’s programs and courses.
The South Australian Museum worked with communikate on a SA Tourism Award submission. The submission is a huge task with many moving parts and communikate helped bring it all together seamlessly. Always a pleasure working with CK!
The communikate team really took the time to understand our business. They very quickly came up to speed on our products and the nuances of our very technical and specialised industry. They’ve written accurate and engaging content to be used in industry publications, our electronic newsletter, and on LinkedIn, which has performed really well.
The visual impact of the creative was exactly what the Local Government Association was looking for to engage audiences and drive an increase in nominations from traditionally underrepresented groups on council.
As a result of the advertising we saw a particularly strong increase in candidates identifying as Aboriginal or Torres Strait Islander and many more candidates from culturally diverse backgrounds.
communikate et al’s design work is visually impactful, and they partnered with us to help bring our vision to life. Our tagline ‘flourish’, is an excellent reflection of our core values, beautiful botanic campus and our genuine aspirations for every young person in our care.
communikate’e professionalism, relatability and ability to give life to our vision is commendable.
I have worked with communikate et al for many years in a number of roles. They form an integral part of our team at Walara, having taken the time to understand our community and the two businesses that merged to develop a brand name and identity that reflects our shared values and vision for future growth in the lower mid-north region. communikate has created an extensive range of content and communication assets to establish us as a leading provider of aged care services in the region. We’ve received nothing short of positive feedback from our residents, their families and our staff.
We have really enjoyed partnering with communikate on some key projects and appreciate their responsiveness and the quality of service they provide. communikate’s ability to be agile and quickly act on changes to strategy has been impressive and has resulted in us being confident in the fact that they keep the best interests of our campaign front of mind. The level of detail they provide in their reports has ensured we’re able to learn from our hits and misses and adapt our future strategies accordingly.
Bec, Henry and the team understood our brand from the get go and it showed from concept to delivery. During an intensely busy time for our team, they worked seamlessly with us to develop and manage an integrated campaign... The results were outstanding and put the hotel in an excellent position to launch into a competitive market, with strong occupancy experienced. We really value our partnership.
We have been hugely impressed with the way communikate et al have immersed themselves in learning our brand and respecting our approach. It felt like they just ‘got us’ from the start! It has been such a pleasure working with their professional, smart and dynamic team.
We love the Daily Moves branding that communikate et al created. It is friendly, flexible for different applications, and our marketing collateral stands out from the rest. We have received a lot of compliments from participants and stakeholders who love it just as much as we do.
communikate et al were an integral part of the King William Road upgrade team from the initial community consultation right through to completion. The brand they created fit the project perfectly. They took the time to understand the complexities and always delivered with strategic oversight, ensuring things were done with purpose and meaning. Having them on board was invaluable.
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Telephone +61 8 8331 1444hello@communikate.net.au
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