
Uniting Country South Australia
How we captured the essence of an organisation in a unique and unexpected way.










One Rail Australia

Mercedes College

How we captured the essence of an organisation in a unique and unexpected way.
Uniting Country SA (UCSA) works hard to provide valuable support to vulnerable people and families throughout regional, rural and remote South Australia who are often in very difficult situations.
The Annual Report is an important document for UCSA, presenting not only their annual results to key stakeholders and the community, but also showcasing the meaningful impact of their work over the year. We have enjoyed working with UCSA for the last 2 years on this important project.
With many successes throughout the year, both large and small, we saw an amazing opportunity to shine a spotlight on these in their 2021 – 2022 Annual Report communications.
All of these achievements have an important impact not only on the regional communities they serve, but also on their staff who work collaboratively to deliver the best possible outcomes. It was important to UCSA for these to be recognised and celebrated.
The focus and theme of the 2019-2020 Annual Report reflected UCSAs support to the community through the difficult times of COVID, drought and bushfires, helping them rise to the challenge.
It was important to UCSA for them to be recognised as experts in country services and for the annual report to reflect this position.
2021 – 2022 Report
We created and delivered the theme of ‘celebrating everyday success, big and small’.
To achieve this we:
2020 – 2021 Report
Capturing the theme of ‘Rising to the Challenge’, we ensured the 2019/2020 annual report was known for more than just the ‘COVID-19 edition’.
To achieve this we:
We delivered two unique, bright and optimistic report designs reflecting the strong collaboration of staff and showcasing the successes they have each and every day in their communities.
They impressed the board and wider stakeholders referencing the approach and concept as “positive, collaborative and celebratory”.
Working within the parameters of the UCSA brand, we were able to publicly recognise the hard work of their staff and inject a warmth and humility through extensive illustration, imagery and apply two different yet contemporary and uplifting designs to showcase the stories and impact of Uniting Country SA’s work in their regions.
As part of the design process, in 2022 we considered how it would be applied in a digital context, creating a short video animation for their social channels to provide an engaging snapshot of the key achievements of the year, further reinforcing Uniting Country SA as experts in delivering services to those in need in the regions.
communikate et al’s design work is visually impactful, and they partnered with us to help bring our vision to life. Our tagline ‘flourish’, is an excellent reflection of our core values, beautiful botanic campus and our genuine aspirations for every young person in our care.
communikate’e professionalism, relatability and ability to give life to our vision is commendable.
The South Australian Museum worked with communikate on a SA Tourism Award submission. The submission is a huge task with many moving parts and communikate helped bring it all together seamlessly. Always a pleasure working with CK!
The communikate team really took the time to understand our business. They very quickly came up to speed on our products and the nuances of our very technical and specialised industry. They’ve written accurate and engaging content to be used in industry publications, our electronic newsletter, and on LinkedIn, which has performed really well.
I have worked with communikate et al for many years in a number of roles. They form an integral part of our team at Walara, having taken the time to understand our community and the two businesses that merged to develop a brand name and identity that reflects our shared values and vision for future growth in the lower mid-north region. communikate has created an extensive range of content and communication assets to establish us as a leading provider of aged care services in the region. We’ve received nothing short of positive feedback from our residents, their families and our staff.
The visual impact of the creative was exactly what the Local Government Association was looking for to engage audiences and drive an increase in nominations from traditionally underrepresented groups on council.
As a result of the advertising we saw a particularly strong increase in candidates identifying as Aboriginal or Torres Strait Islander and many more candidates from culturally diverse backgrounds.
We have really enjoyed partnering with communikate on some key projects and appreciate their responsiveness and the quality of service they provide. communikate’s ability to be agile and quickly act on changes to strategy has been impressive and has resulted in us being confident in the fact that they keep the best interests of our campaign front of mind. The level of detail they provide in their reports has ensured we’re able to learn from our hits and misses and adapt our future strategies accordingly.
Bec, Henry and the team understood our brand from the get go and it showed from concept to delivery. During an intensely busy time for our team, they worked seamlessly with us to develop and manage an integrated campaign... The results were outstanding and put the hotel in an excellent position to launch into a competitive market, with strong occupancy experienced. We really value our partnership.
We have been hugely impressed with the way communikate et al have immersed themselves in learning our brand and respecting our approach. It felt like they just ‘got us’ from the start! It has been such a pleasure working with their professional, smart and dynamic team.
We love the Daily Moves branding that communikate et al created. It is friendly, flexible for different applications, and our marketing collateral stands out from the rest. We have received a lot of compliments from participants and stakeholders who love it just as much as we do.
communikate et al were an integral part of the King William Road upgrade team from the initial community consultation right through to completion. The brand they created fit the project perfectly. They took the time to understand the complexities and always delivered with strategic oversight, ensuring things were done with purpose and meaning. Having them on board was invaluable.
Head Office
Upstairs 200 The Parade,
Norwood SA 5067
Get in touch
Telephone +61 8 8331 1444hello@communikate.net.au
We recognise and pay our respect to the traditional custodians of the land we live and work on and acknowledge their rich heritage from which we can all learn.