Strategic social media campaign drives awareness and bookings
Sydney Breast Clinic is a specialist imaging and diagnostic service in the heart of Sydney’s CBD. With greater Sydney under strict COVID restrictions for extended periods of time, many women were unsure if they could still get breast scans, or were hesitant to make appointments. Preventative scans for those without symptoms at Breast Screen NSW had been suspended, and bookings at Sydney Breast Clinic (SBC) were low.
To increase awareness that Sydney Breast Clinic was still seeing patients with symptoms, we developed a strategic social media campaign to coincide with Breast Cancer Awareness Month in October, centered upon four messaging pillars:
Our social media strategy focused on organic content as well as paid advertising on Facebook and Instagram, and was very successful in driving traffic to the SBC website for bookings and enquiries.
* during the campaign period (6 October to 30 November), compared to the same period prior to the campaign (11 August – 5 October) ^ Engagements include reactions, comments, shares, clicks to view photos in full screen, and clicks on the page name to see the page.
Organic content focused on education, sharing information from cancer resources on early detection, family history, treatment and facts about breast cancer. All organic content was boosted, which is the main reason for the tremendous increase in engagement that organic reach alone couldn’t have achieved.
The paid advertisements were aimed at two very different target audiences: potential clients of the clinic, and the GPs who would be referring patients.
We developed custom landing pages for both target audiences, for the ads to drive traffic to. These pages were optimised to achieve specific outcomes based on the audience, such as booking an appointment, downloading an information pack and requesting a call back from the clinic. The campaign secured 114 conversions, including:
As a result, SBC saw a significant increase in appointments, booking out for weeks in advance, and were able to open the clinic on more days during the week.
communikate et al has become an important and trusted partner... They share our passion. We greatly value their flexibility, their responsiveness, their turnaround times, their honest appraisal of projects and their collegiality. Most of all we love the fact that they have supported our focus on achieving outcomes for older people.
communikate were initially engaged to assist in rebranding and marketing. I was most impressed with the way they listened, interpreted our ideas and turned them into something the whole community took pride in…. Their strategy helped us to achieve strong enrolment numbers… I would highly recommend them if you are looking for a professional, innovative, talented and highly relational marketing (and more) agency.
communikate delivered a significant and memorable milestone in the 108-year old story of Kennett which is no easy task! The entire branding process was robust, enjoyable, thorough and could not have been executed by a more practical, engaging and selfless team than the one at communikate et al. My favourite part however was that at no time did they ever talk a big game, it was just all actions.
Working with the talented team at communikate we have the very best communication, marketing, design and digital expertise and resources at hand. Our brand is now integrated and seamless across everything we do.
Following the successful development of our new website, communikate et al has maintained a proactive approach to the refinement and improvements of content and key messages in collaboration with our team. They embraced and supported us in all communication relating to the impact of COVID-19. They’re a friendly and responsive team with all requests being eagerly supported.
We love the Daily Moves branding that communikate et al created. It is friendly, flexible for different applications, and our marketing collateral stands out from the rest. We have received a lot of compliments from participants and stakeholders who love it just as much as we do.
Could not be happier with the team at communikate et al. They understand us, and that is reflected in the brand assets they crafted for our business. The positive feedback has been overwhelming.
It has been excellent working with communikate. They have been very professional throughout our project and their creativity has delivered a unique product that captured our needs in an exciting and unexpected way. I look forward to working with them more in the future.
We turned to communikate et al to rename and rebrand our organisation following a change in ownership. Within a tight timeframe, the team got up to speed quickly and delivered on a brand strategy that set the foundation for the new identity. From an interim website, corporate signage and collateral, merchandise, uniforms, property signage and our rollingstock, communikate were strategic, creative and responsive, and became a genuine part of our team during the transition period. We’re proud of our new brand, which is bold, confident and successfully reflects who we are today and will serve us well into the future.
communikate et al has been our trusted partner for strategic communications and advice over a number of years. The team is always responsive and reliable, and the quality of work is first rate.
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