Strategic social media campaign drives awareness and bookings
Sydney Breast Clinic is a specialist imaging and diagnostic service in the heart of Sydney’s CBD. With greater Sydney under strict COVID restrictions for extended periods of time, many women were unsure if they could still get breast scans, or were hesitant to make appointments. Preventative scans for those without symptoms at Breast Screen NSW had been suspended, and bookings at Sydney Breast Clinic (SBC) were low.
To increase awareness that Sydney Breast Clinic was still seeing patients with symptoms, we developed a strategic social media campaign to coincide with Breast Cancer Awareness Month in October, centered upon four messaging pillars:
Our social media strategy focused on organic content as well as paid advertising on Facebook and Instagram, and was very successful in driving traffic to the SBC website for bookings and enquiries.
* during the campaign period (6 October to 30 November), compared to the same period prior to the campaign (11 August – 5 October) ^ Engagements include reactions, comments, shares, clicks to view photos in full screen, and clicks on the page name to see the page.
Organic content focused on education, sharing information from cancer resources on early detection, family history, treatment and facts about breast cancer. All organic content was boosted, which is the main reason for the tremendous increase in engagement that organic reach alone couldn’t have achieved.
The paid advertisements were aimed at two very different target audiences: potential clients of the clinic, and the GPs who would be referring patients.
We developed custom landing pages for both target audiences, for the ads to drive traffic to. These pages were optimised to achieve specific outcomes based on the audience, such as booking an appointment, downloading an information pack and requesting a call back from the clinic. The campaign secured 114 conversions, including:
As a result, SBC saw a significant increase in appointments, booking out for weeks in advance, and were able to open the clinic on more days during the week.
The South Australian Museum worked with communikate on a SA Tourism Award submission. The submission is a huge task with many moving parts and communikate helped bring it all together seamlessly. Always a pleasure working with CK!
The visual impact of the creative was exactly what the Local Government Association was looking for to engage audiences and drive an increase in nominations from traditionally underrepresented groups on council.
As a result of the advertising we saw a particularly strong increase in candidates identifying as Aboriginal or Torres Strait Islander and many more candidates from culturally diverse backgrounds.
The communikate team really took the time to understand our business. They very quickly came up to speed on our products and the nuances of our very technical and specialised industry. They’ve written accurate and engaging content to be used in industry publications, our electronic newsletter, and on LinkedIn, which has performed really well.
I have worked with communikate et al for many years in a number of roles. They form an integral part of our team at Walara, having taken the time to understand our community and the two businesses that merged to develop a brand name and identity that reflects our shared values and vision for future growth in the lower mid-north region. communikate has created an extensive range of content and communication assets to establish us as a leading provider of aged care services in the region. We’ve received nothing short of positive feedback from our residents, their families and our staff.
communikate et al’s design work is visually impactful, and they partnered with us to help bring our vision to life. Our tagline ‘flourish’, is an excellent reflection of our core values, beautiful botanic campus and our genuine aspirations for every young person in our care.
communikate’e professionalism, relatability and ability to give life to our vision is commendable.
We have really enjoyed partnering with communikate on some key projects and appreciate their responsiveness and the quality of service they provide. communikate’s ability to be agile and quickly act on changes to strategy has been impressive and has resulted in us being confident in the fact that they keep the best interests of our campaign front of mind. The level of detail they provide in their reports has ensured we’re able to learn from our hits and misses and adapt our future strategies accordingly.
Bec, Henry and the team understood our brand from the get go and it showed from concept to delivery. During an intensely busy time for our team, they worked seamlessly with us to develop and manage an integrated campaign... The results were outstanding and put the hotel in an excellent position to launch into a competitive market, with strong occupancy experienced. We really value our partnership.
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communikate et al were an integral part of the King William Road upgrade team from the initial community consultation right through to completion. The brand they created fit the project perfectly. They took the time to understand the complexities and always delivered with strategic oversight, ensuring things were done with purpose and meaning. Having them on board was invaluable.
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Telephone +61 8 8331 1444hello@communikate.net.au
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