ServiceFM

A content strategy that's reaping rewards

The Opportunity

ServiceFM is a prominent Australian company specialising in integrated facility management services across commercial, retail, government, and healthcare sectors.

Their core services focus on facilities maintenance, asset management, technical services, and energy management – aimed at optimising efficiency and sustainability for their clients.

Seeking an integrated approach and a trusted partner, ServiceFM sought communikate et al’s support with design, digital and content management to leverage their marketing strategy.

The Approach

In a highly competitive and multi-faceted market, ServiceFM’s position as thought leaders and problem solvers must be showcased on the platform where their clients spend time.

LinkedIn was identified as one of these key platforms, so we developed a comprehensive LinkedIn content strategy to better engage with these audiences.

Starting with a workshop, we crafted the content strategy and successfully continue to:

  • Create LinkedIn content in alignment with ServiceFM’s thought leadership goals
  • Ensure the content is compelling and resonates with the target audience
  • Transform technical information into accessible and engaging narratives
  • Use a mix of animation, video and text-based carousels to visually reinforce ServiceFM’s brand identity and message.

Our ongoing support also includes:

  • Marketing communications support
  • Graphic design and animation support
  • Content creation and management
  • Brand refresh and collateral update
  • Coordinating the digital advertising strategy
  • Website updates

The Outcome

The partnership between ServiceFM and communikate et al has generated significant successes, with impressive LinkedIn engagement metrics achieved within the first few months, including a:

  • 13.5% average engagement rate, with an average increase of 7.5% per month
  • 173% average increase in reactions compared to the previous month
  • 120% average increase in impressions compared to the previous month.

By leveraging LinkedIn as a primary platform for outreach, ServiceFM is effectively showcasing their expertise and problem-solving capabilities to a broader audience.

Our ongoing collaboration with ServiceFM will focus on elevated content creation, proactive market positioning in the facility management sector, and continued growth through strategic digital initiatives.

“The team at communikate et al have been amazing to work with. From developing our content strategy through to the ongoing management of our social media presence, design and marketing, they have become immersed in our business quickly and strike the perfect balance between strategic thinking and creative execution. We have experienced a noticeable uplift in our brand positioning which is supporting our business growth.”

James Pollock, Managing Director, ServiceFM