SA Museum

Driving visitation to a cultural institution

Sector: Arts and Entertainment, Events & Tourism
  • Public Relations
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The Opportunity

One of the country’s most visited cultural institutions, the South Australian Museum holds collections of national and international significance.

The Museum has regularly engaged communikate et al to act as an extension of its communications team to deliver wide-ranging PR support to promote its exhibitions and maximise their success.

With major exhibitions ‘Six Extinctions’ and ‘RELICS: A New World Rises’ making their world premieres at the Museum, we developed and ran launch campaigns that helped raise awareness, encouraged ticket sales and drove foot traffic.

Our Approach

For both exhibitions, we devised comprehensive launch campaigns that would reach the Museum’s target audience via the mainstream media and the newsfeeds of their favourite social media platforms.

This included:

  • Publicity – proactive and targeted media outreach coinciding with the launch day of both exhibitions, to secure unpaid editorial coverage.
  • Paid partnerships – using parenting/family publishers and high-profile social media pages to help spread the word online.
  • Influencer engagement – support from social media identities to secure their endorsement for the exhibitions and encourage followers to attend.

The Outcome

Across the two exhibitions, results included:

  • More than 50 media stories
  • $100k+ of PR value
  • Coverage across print, radio, online and TV including The Advertiser, ABC Radio Adelaide, FIVEaa, Nova 91.9, SAFM, Nine News Adelaide, Seven News Adelaide, SA Life, InDaily, Glam Adelaide, and more!
  • 30+ posts from social media influencers

Due to overwhelming demand for ‘RELICS: A New World Rises’ tickets, the Museum introduced timed session ticketing to help manage the number of people visiting at any one time.

Let’s talk

Get in touch about how we can work together to support your business goals.

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What our clients have to say

The communikate team really took the time to understand our business. They very quickly came up to speed on our products and the nuances of our very technical and specialised industry. They’ve written accurate and engaging content to be used in industry publications, our electronic newsletter, and on LinkedIn, which has performed really well.

Matthew Stead
Co-Founder and CEO, Ping Services

The South Australian Museum worked with communikate on a SA Tourism Award submission. The submission is a huge task with many moving parts and communikate helped bring it all together seamlessly. Always a pleasure working with CK!

Ashleigh Glynn
Communications Lead, SA Museum

communikate et al’s design work is visually impactful, and they partnered with us to help bring our vision to life. Our tagline ‘flourish’, is an excellent reflection of our core values, beautiful botanic campus and our genuine aspirations for every young person in our care.

communikate’e professionalism, relatability and ability to give life to our vision is commendable.

Andrew Balkwill
Principal, Mercedes Collge

The visual impact of the creative was exactly what the Local Government Association was looking for to engage audiences and drive an increase in nominations from traditionally underrepresented groups on council.

As a result of the advertising we saw a particularly strong increase in candidates identifying as Aboriginal or Torres Strait Islander and many more candidates from culturally diverse backgrounds.

Local Government Association
Director, Media & Communications, LGA

I have worked with communikate et al for many years in a number of roles. They form an integral part of our team at Walara, having taken the time to understand our community and the two businesses that merged to develop a brand name and identity that reflects our shared values and vision for future growth in the lower mid-north region. communikate has created an extensive range of content and communication assets to establish us as a leading provider of aged care services in the region. We’ve received nothing short of positive feedback from our residents, their families and our staff.

Nino Di Sisto
CEO, Walara

We have really enjoyed partnering with communikate on some key projects and appreciate their responsiveness and the quality of service they provide. communikate’s ability to be agile and quickly act on changes to strategy has been impressive and has resulted in us being confident in the fact that they keep the best interests of our campaign front of mind. The level of detail they provide in their reports has ensured we’re able to learn from our hits and misses and adapt our future strategies accordingly.

Daniel Stevens
Marketing & Communications Team Leader, City of Adelaide

Bec, Henry and the team understood our brand from the get go and it showed from concept to delivery. During an intensely busy time for our team, they worked seamlessly with us to develop and manage an integrated campaign... The results were outstanding and put the hotel in an excellent position to launch into a competitive market, with strong occupancy experienced. We really value our partnership.

Chris Curran
Director of Hotel Openings & Operations, Pro-invest Hotels Group

We have been hugely impressed with the way communikate et al have immersed themselves in learning our brand and respecting our approach. It felt like they just ‘got us’ from the start! It has been such a pleasure working with their professional, smart and dynamic team.

Jocelyn Marsland
Manager – Communications and Marketing, Emerging Minds: National Workforce Centre for Child Mental Health

We love the Daily Moves branding that communikate et al created. It is friendly, flexible for different applications, and our marketing collateral stands out from the rest. We have received a lot of compliments from participants and stakeholders who love it just as much as we do.

Alyssa Hill
Daily Moves Program Coordinator, City of Unley

communikate et al were an integral part of the King William Road upgrade team from the initial community consultation right through to completion. The brand they created fit the project perfectly. They took the time to understand the complexities and always delivered with strategic oversight, ensuring things were done with purpose and meaning. Having them on board was invaluable.

Akarra Klingberg
Former Coordinator Business and Economic Development, City of Unley