Rostrevor College

Attracting new enrolments to Rostrevor College

Sector: Education
  • Branding and Design
  • Content Creation
  • Digital and Social Media
  • Marketing Communications
  • Public Relations
  • Stakeholder Communications
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The Challenge

Rostrevor College is a Reception to Year 12 Catholic boys ’ day and boarding college.

In late 2012, communikate et al was tasked with strengthening Rostrevor College’s identity and increasing its profile to build enrolments.

The College wanted to reinforce positive messages such as record Year 12 results, completion of upgraded facilities and a reduction in school fees.

Our Approach

Following market research, communikate et al developed a comprehensive marketing communications strategy to help reposition Rostrevor College for the future, including:

  • Re-branding – a new brand was developed which encapsulated the positive influence the College has on its students’ futures
  • Publicity – an unprecedented level of media coverage to keep the College and its achievements in the public realm
  • Photo and video shoots – imagery to celebrate the College’s 90-year anniversary and reflect the re-brand
  • Advertising campaigns – rolling out the College’s new artwork with bus, print and digital advertising
  • Stakeholder and community engagement – consultation for the proposed Womma redevelopment adjacent the College
  • Issues management – supporting communication with media and the school community for sensitive and confidential issues

The Outcome

As a result of the sustained marketing and communications activity Rostrevor College:

  • Secured 400 media placements across 60 different media outlets including print, radio, television and online
  • Attracted 1500 new website click throughs
  • Grew its social media audience
  • Experienced renewed interest from prospective student families
Rostrevor junior students and senior students smiling and laughing while feeding sheep
Rostrevor College bus shelter ads designed by communikate
Rostrevor student and teacher being filmed by local TV station as a result of communikate's PR work
Rostrevor students on the front page of the local newspaper as a result of communikate's PR work
Rostrevor College enrolment A4 documents designed by communikate
Rostrevor College junior years enrolment brochures designed by communikate

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What our clients have to say

The South Australian Museum worked with communikate on a SA Tourism Award submission. The submission is a huge task with many moving parts and communikate helped bring it all together seamlessly. Always a pleasure working with CK!

Ashleigh Glynn
Communications Lead, SA Museum

We have really enjoyed partnering with communikate on some key projects and appreciate their responsiveness and the quality of service they provide. communikate’s ability to be agile and quickly act on changes to strategy has been impressive and has resulted in us being confident in the fact that they keep the best interests of our campaign front of mind. The level of detail they provide in their reports has ensured we’re able to learn from our hits and misses and adapt our future strategies accordingly.

Daniel Stevens
Marketing & Communications Team Leader, City of Adelaide

Bec, Henry and the team understood our brand from the get go and it showed from concept to delivery. During an intensely busy time for our team, they worked seamlessly with us to develop and manage an integrated campaign... The results were outstanding and put the hotel in an excellent position to launch into a competitive market, with strong occupancy experienced. We really value our partnership.

Chris Curran
Director of Hotel Openings & Operations, Pro-invest Hotels Group

communikate were initially engaged to assist in rebranding and marketing. I was most impressed with the way they listened, interpreted our ideas and turned them into something the whole community took pride in…. Their strategy helped us to achieve strong enrolment numbers… I would highly recommend them if you are looking for a professional, innovative, talented and highly relational marketing (and more) agency.

Peter Daw
Former Principal, Mercedes College

We have been hugely impressed with the way communikate et al have immersed themselves in learning our brand and respecting our approach. It felt like they just ‘got us’ from the start! It has been such a pleasure working with their professional, smart and dynamic team.

Jocelyn Marsland
Manager – Communications and Marketing, Emerging Minds: National Workforce Centre for Child Mental Health

We love the Daily Moves branding that communikate et al created. It is friendly, flexible for different applications, and our marketing collateral stands out from the rest. We have received a lot of compliments from participants and stakeholders who love it just as much as we do.

Alyssa Hill
Daily Moves Program Coordinator, City of Unley

communikate et al were an integral part of the King William Road upgrade team from the initial community consultation right through to completion. The brand they created fit the project perfectly. They took the time to understand the complexities and always delivered with strategic oversight, ensuring things were done with purpose and meaning. Having them on board was invaluable.

Akarra Klingberg
Former Coordinator Business and Economic Development, City of Unley

communikate et al has been our trusted partner for strategic communications and advice over a number of years. The team is always responsive and reliable, and the quality of work is first rate.

Anita Harvey
Head of Brand & Marketing, Partnered Health

communikate bring a valuable offering to project delivery mainly due to their industry experience in navigating through complex situations by providing balanced points of views with focused outcomes.

Mark Van Roekel
Capital Delivery Manager, Flinders Ports Holdings

Could not be happier with the team at communikate et al. They understand us, and that is reflected in the brand assets they crafted for our business. The positive feedback has been overwhelming.

James Kennett
Executive Director, Kennett Builders