Rostrevor College

Attracting new enrolments to Rostrevor College

Sector: Education
  • Branding and Design
  • Content Creation
  • Digital and Social Media
  • Marketing Communications
  • Public Relations
  • Stakeholder Communications
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The Challenge

Rostrevor College is a Reception to Year 12 Catholic boys ’ day and boarding college.

In late 2012, communikate et al was tasked with strengthening Rostrevor College’s identity and increasing its profile to build enrolments.

The College wanted to reinforce positive messages such as record Year 12 results, completion of upgraded facilities and a reduction in school fees.

Our Approach

Following market research, communikate et al developed a comprehensive marketing communications strategy to help reposition Rostrevor College for the future, including:

  • Re-branding – a new brand was developed which encapsulated the positive influence the College has on its students’ futures.
  • Publicity – an unprecedented level of media coverage to keep the College and its achievements in the public realm.
  • Photo and video shoots – imagery to celebrate the College’s 90-year anniversary and reflect the re-brand.
  • Advertising campaigns – rolling out the College’s new artwork with bus, print and digital advertising.
  • Stakeholder and community engagement – consultation for the proposed Womma redevelopment adjacent the College.
  • Issues management – supporting communication with media and the school community for sensitive and confidential issues.

The Outcome

As a result of the sustained marketing and communications activity Rostrevor College:

  • Secured 400 media placements across 60 different media outlets including print, radio, television and online.
  • Attracted 1500 new website click throughs.
  • Grew its social media audience.
  • Experienced renewed interest from prospective student families.
Rostrevor junior students and senior students smiling and laughing while feeding sheep
Rostrevor College bus shelter ads designed by communikate
Rostrevor student and teacher being filmed by local TV station as a result of communikate's PR work
Rostrevor students on the front page of the local newspaper as a result of communikate's PR work
Rostrevor College enrolment A4 documents designed by communikate
Rostrevor College junior years enrolment brochures designed by communikate

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What our clients have to say

communikate were initially engaged to assist in rebranding and marketing. I was most impressed with the way they listened, interpreted our ideas and turned them into something the whole community took pride in…. Their strategy helped us to achieve strong enrolment numbers… I would highly recommend them if you are looking for a professional, innovative, talented and highly relational marketing (and more) agency.

Peter Daw
Former Principal, Mercedes College

Working with the talented team at communikate we have the very best communication, marketing, design and digital expertise and resources at hand. Our brand is now integrated and seamless across everything we do.

Kristen​ Pellew
Head of Stakeholder Engagement, Australian Gas Infrastructure Group

Following the successful development of our new website, communikate et al has maintained a proactive approach to the refinement and improvements of content and key messages in collaboration with our team. They embraced and supported us in all communication relating to the impact of COVID-19. They’re a friendly and responsive team with all requests being eagerly supported.

Nino DiSisto
Chief Executive Officer, Clayton Church Homes

communikate et al were an integral part of the King William Road upgrade team from the initial community consultation right through to completion. The brand they created fit the project perfectly. They took the time to understand the complexities and always delivered with strategic oversight, ensuring things were done with purpose and meaning. Having them on board was invaluable.

Akarra Klingberg
Coordinator Business and Economic Development, City of Unley

We have been hugely impressed with the way communikate et al have immersed themselves in learning our brand and respecting our approach. It felt like they just ‘got us’ from the start! It has been such a pleasure working with their professional, smart and dynamic team.

Jocelyn Marsland
Manager – Communications and Marketing, Emerging Minds: National Workforce Centre for Child Mental Health

communikate et al understood our uniquely commercial and political landscape to quickly become a valued member of our team. They’ve supported our major events and activations with great results… and navigated and mitigated risk when needed. Put simply, they’re responsive, supportive and just as invested in Rundle Mall’s success as we are.

Johanna Williams
General Manager, Rundle Mall Management Authority

We love the Daily Moves branding that communikate et al created. It is friendly, flexible for different applications, and our marketing collateral stands out from the rest. We have received a lot of compliments from participants and stakeholders who love it just as much as we do.

Alyssa Hill
Daily Moves Program Coordinator, City of Unley

Bec, Henry and the team understood our brand from the get go and it showed from concept to delivery. During an intensely busy time for our team, they worked seamlessly with us to develop and manage an integrated campaign... The results were outstanding and put the hotel in an excellent position to launch into a competitive market, with strong occupancy experienced. We really value our partnership.

Chris Curran
Director of Hotel Openings & Operations, Pro-invest Hotels Group

We've worked with the communikate et al team for 18 months and they've played a pivotal role launching the Mineral Swim brand. They have successfully driven our influencer programme, managed our social media programme and generated leads resulting in sales. They are dynamic and professional, and it’s been a pleasure working with them and seeing our brand flourish.

Daena Bougoure-Latchford
Water Treatment - Business Development Manager, Maytronics Australia

communikate et al has become an important and trusted partner... They share our passion. We greatly value their flexibility, their responsiveness, their turnaround times, their honest appraisal of projects and their collegiality. Most of all we love the fact that they have supported our focus on achieving outcomes for older people.

Jane Mussared
Chief Executive, COTA SA