Rostrevor College

Attracting new enrolments to Rostrevor College

Sector: Education
  • Branding and Design
  • Content Creation
  • Digital and Social Media
  • Marketing Communications
  • Public Relations
  • Stakeholder Communications
Share on social media
icon-facebook_1

The Challenge

Rostrevor College is a Reception to Year 12 Catholic boys ’ day and boarding college.

In late 2012, communikate et al was tasked with strengthening Rostrevor College’s identity and increasing its profile to build enrolments.

The College wanted to reinforce positive messages such as record Year 12 results, completion of upgraded facilities and a reduction in school fees.

Our Approach

Following market research, communikate et al developed a comprehensive marketing communications strategy to help reposition Rostrevor College for the future, including:

  • Re-branding – a new brand was developed which encapsulated the positive influence the College has on its students’ futures
  • Publicity – an unprecedented level of media coverage to keep the College and its achievements in the public realm
  • Photo and video shoots – imagery to celebrate the College’s 90-year anniversary and reflect the re-brand
  • Advertising campaigns – rolling out the College’s new artwork with bus, print and digital advertising
  • Stakeholder and community engagement – consultation for the proposed Womma redevelopment adjacent the College
  • Issues management – supporting communication with media and the school community for sensitive and confidential issues

The Outcome

As a result of the sustained marketing and communications activity Rostrevor College:

  • Secured 400 media placements across 60 different media outlets including print, radio, television and online
  • Attracted 1500 new website click throughs
  • Grew its social media audience
  • Experienced renewed interest from prospective student families
Rostrevor junior students and senior students smiling and laughing while feeding sheep
Rostrevor College bus shelter ads designed by communikate
Rostrevor student and teacher being filmed by local TV station as a result of communikate's PR work
Rostrevor students on the front page of the local newspaper as a result of communikate's PR work
Rostrevor College enrolment A4 documents designed by communikate
Rostrevor College junior years enrolment brochures designed by communikate

Let’s talk

Get in touch about how we can work together to support your business goals.

Contact us
View more projects

What our clients have to say

We've worked with the communikate et al team for 18 months and they've played a pivotal role launching the Mineral Swim brand. They have successfully driven our influencer programme, managed our social media programme and generated leads resulting in sales. They are dynamic and professional, and it’s been a pleasure working with them and seeing our brand flourish.

Daena Bougoure-Latchford
Water Treatment - Business Development Manager, Maytronics Australia

Could not be happier with the team at communikate et al. They understand us, and that is reflected in the brand assets they crafted for our business. The positive feedback has been overwhelming.

James Kennett
Executive Director, Kennett Builders

Following the successful development of our new website, communikate et al has maintained a proactive approach to the refinement and improvements of content and key messages in collaboration with our team. They embraced and supported us in all communication relating to the impact of COVID-19. They’re a friendly and responsive team with all requests being eagerly supported.

Chief Executive, Clayton Church Homes

communikate et al understood our uniquely commercial and political landscape to quickly become a valued member of our team. They’ve supported our major events and activations with great results… and navigated and mitigated risk when needed. Put simply, they’re responsive, supportive and just as invested in Rundle Mall’s success as we are.

Johanna Williams
Former General Manager, Rundle Mall

Working with the talented team at communikate we have the very best communication, marketing, design and digital expertise and resources at hand. Our brand is now integrated and seamless across everything we do.

Kristen​ Pellew
Head of Stakeholder Engagement, Australian Gas Infrastructure Group

communikate et al has become an important and trusted partner... They share our passion. We greatly value their flexibility, their responsiveness, their turnaround times, their honest appraisal of projects and their collegiality. Most of all we love the fact that they have supported our focus on achieving outcomes for older people.

Jane Mussared
Chief Executive, COTA SA

communikate bring a valuable offering to project delivery mainly due to their industry experience in navigating through complex situations by providing balanced points of views with focused outcomes.

Mark Van Roekel
Capital Delivery Manager, Flinders Ports Holdings

It has been excellent working with communikate. They have been very professional throughout our project and their creativity has delivered a unique product that captured our needs in an exciting and unexpected way. I look forward to working with them more in the future.

Matthew Thomson
Communications & Marketing Coordinator, Uniting Country SA

communikate were initially engaged to assist in rebranding and marketing. I was most impressed with the way they listened, interpreted our ideas and turned them into something the whole community took pride in…. Their strategy helped us to achieve strong enrolment numbers… I would highly recommend them if you are looking for a professional, innovative, talented and highly relational marketing (and more) agency.

Peter Daw
Former Principal, Mercedes College

communikate et al has been our trusted partner for strategic communications and advice over a number of years. The team is always responsive and reliable, and the quality of work is first rate.

Anita Harvey
Head of Brand & Marketing, Fullerton Health Australia