Rostrevor College

Attracting new enrolments to Rostrevor College

Sector: Education
  • Branding and Design
  • Content Creation
  • Digital and Social Media
  • Marketing Communications
  • Public Relations
  • Stakeholder Communications
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The Challenge

Rostrevor College is a Reception to Year 12 Catholic boys ’ day and boarding college.

In late 2012, communikate et al was tasked with strengthening Rostrevor College’s identity and increasing its profile to build enrolments.

The College wanted to reinforce positive messages such as record Year 12 results, completion of upgraded facilities and a reduction in school fees.

Our Approach

Following market research, communikate et al developed a comprehensive marketing communications strategy to help reposition Rostrevor College for the future, including:

  • Re-branding – a new brand was developed which encapsulated the positive influence the College has on its students’ futures
  • Publicity – an unprecedented level of media coverage to keep the College and its achievements in the public realm
  • Photo and video shoots – imagery to celebrate the College’s 90-year anniversary and reflect the re-brand
  • Advertising campaigns – rolling out the College’s new artwork with bus, print and digital advertising
  • Stakeholder and community engagement – consultation for the proposed Womma redevelopment adjacent the College
  • Issues management – supporting communication with media and the school community for sensitive and confidential issues

The Outcome

As a result of the sustained marketing and communications activity Rostrevor College:

  • Secured 400 media placements across 60 different media outlets including print, radio, television and online
  • Attracted 1500 new website click throughs
  • Grew its social media audience
  • Experienced renewed interest from prospective student families
Rostrevor junior students and senior students smiling and laughing while feeding sheep
Rostrevor College bus shelter ads designed by communikate
Rostrevor student and teacher being filmed by local TV station as a result of communikate's PR work
Rostrevor students on the front page of the local newspaper as a result of communikate's PR work
Rostrevor College enrolment A4 documents designed by communikate
Rostrevor College junior years enrolment brochures designed by communikate

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What our clients have to say

We turned to communikate et al to rename and rebrand our organisation following a change in ownership. Within a tight timeframe, the team got up to speed quickly and delivered on a brand strategy that set the foundation for the new identity. From an interim website, corporate signage and collateral, merchandise, uniforms, property signage and our rollingstock, communikate were strategic, creative and responsive, and became a genuine part of our team during the transition period. We’re proud of our new brand, which is bold, confident and successfully reflects who we are today and will serve us well into the future.

Natasha Jensen
Director Commercial & Communications

Following the successful development of our new website, communikate et al has maintained a proactive approach to the refinement and improvements of content and key messages in collaboration with our team. They embraced and supported us in all communication relating to the impact of COVID-19. They’re a friendly and responsive team with all requests being eagerly supported.

Chief Executive, Clayton Church Homes

Bec, Henry and the team understood our brand from the get go and it showed from concept to delivery. During an intensely busy time for our team, they worked seamlessly with us to develop and manage an integrated campaign... The results were outstanding and put the hotel in an excellent position to launch into a competitive market, with strong occupancy experienced. We really value our partnership.

Chris Curran
Director of Hotel Openings & Operations, Pro-invest Hotels Group

communikate delivered a significant and memorable milestone in the 108-year old story of Kennett which is no easy task! The entire branding process was robust, enjoyable, thorough and could not have been executed by a more practical, engaging and selfless team than the one at communikate et al. My favourite part however was that at no time did they ever talk a big game, it was just all actions.

James Kennett
Executive Director of Corporate & Strategy

communikate et al understood our uniquely commercial and political landscape to quickly become a valued member of our team. They’ve supported our major events and activations with great results… and navigated and mitigated risk when needed. Put simply, they’re responsive, supportive and just as invested in Rundle Mall’s success as we are.

Johanna Williams
Former General Manager, Rundle Mall

communikate et al has become an important and trusted partner... They share our passion. We greatly value their flexibility, their responsiveness, their turnaround times, their honest appraisal of projects and their collegiality. Most of all we love the fact that they have supported our focus on achieving outcomes for older people.

Jane Mussared
Chief Executive, COTA SA

We love the Daily Moves branding that communikate et al created. It is friendly, flexible for different applications, and our marketing collateral stands out from the rest. We have received a lot of compliments from participants and stakeholders who love it just as much as we do.

Alyssa Hill
Daily Moves Program Coordinator, City of Unley

communikate et al has been our trusted partner for strategic communications and advice over a number of years. The team is always responsive and reliable, and the quality of work is first rate.

Anita Harvey
Head of Brand & Marketing, Fullerton Health Australia

communikate et al were an integral part of the King William Road upgrade team from the initial community consultation right through to completion. The brand they created fit the project perfectly. They took the time to understand the complexities and always delivered with strategic oversight, ensuring things were done with purpose and meaning. Having them on board was invaluable.

Akarra Klingberg
Former Coordinator Business and Economic Development, City of Unley

Working with the talented team at communikate we have the very best communication, marketing, design and digital expertise and resources at hand. Our brand is now integrated and seamless across everything we do.

Kristen​ Pellew
Head of Stakeholder Engagement, Australian Gas Infrastructure Group