Ping Services

Positioning an innovator on the global clean energy stage

Sector: Technology and Telecommunications

Content Creation
Digital and Social Media

The Challenge

Established in Adelaide in 2018, Ping Services quickly secured its position in the global wind energy sector with its world-first device that continuously monitors the acoustic signature of wind turbine blades, to detect and notify any change or damage to the blades.

As a fast-growing company, Ping needed to elevate its LinkedIn content and e-news to continue educating the global market about the benefits of the Ping monitor and position Ping as innovative leaders in wind turbine blade monitoring sector.

With Ping’s international workforce focused on product development and business building, outsourcing the important role of LinkedIn and e-news content creation to communikate et al delivered an instant expert resource to act as an extension of their team.

Our Approach

Rapidly coming up to speed on the wind energy landscape and Ping’s position in the market was crucial to developing a LinkedIn content strategy that would tell the Ping story and engage their global market.

Key to success was distilling complex technical information into engaging, consumable content that clearly illustrates Ping’s role in the turbine maintenance ecosystem.

The strategy also included:

Developing key content pillars to ensure messaging targets are being addressed
Researching and writing content that provided valuable insights into wind turbine maintenance strategies
Demonstrating Ping’s position as a truly global organisation by promoting involvement in international events
Profiling Ping’s team of experts and innovators
Fostering partnerships and online industry collaborations
Ongoing analysis, reporting and recommendations for optimisation
Writing and distributing a bi-monthly electronic newsletter to Ping’s global stakeholder group, with more in depth analysis and education on the content pillars