Nova Systems | Life at Nova

Elevating an employer brand to attract and retain the best

Sector: Technology and Telecommunications
  • Branding and Design
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The Opportunity

The Nova Systems employee value proposition (EVP) had been developed over a number of years, to not only retain great people, but to attract the best talent into the business. However, the suite of benefits was not widely understood across the workforce, or in the ever-tightening prospective employee market.

Work was required to define the offering while reinvigorating the way the suite of benefits was presented; to bring it to life, generate excitement and make sure it was well understood by its beneficiaries – the Nova Systems people!

Our Approach

Having developed the Nova Systems corporate brand, communikate et al were perfectly positioned to support the branding and positioning of Nova Systems’ EVP by painting a compelling picture of Nova Systems as an employer of choice.

We created a look and feel for Nova’s employer brand that would connect every team member to the business and generate awareness amongst prospective hires of the key benefits of joining Nova Systems.

Our work included:

  • Conducting a workshop with key team members including the people team
  • Reviewing and analysing insights from existing staff, including employee survey results
  • Developing a detailed overarching employer brand narrative based on five key pillars
  • Developing a name unique to Nova to replace the more technical term of EVP
  • Creative copywriting for campaign headlines under the five pillars
  • Icon development for the 5 pillars
  • Concept design development and applications to support the internal launch including:
    • Life at Nova Employee Handbook
    • Onboarding materials
    • Digital and print advertising templates
    • Intranet assets
    • Posters
    • Merchandise

We also developed an animated video which was played at the 2023 Conference to launch the newly reinvigorated EVP, LIfe at Nova.

 

The Outcome

‘Life at Nova’ launched to more than 700 employees in February 2023 at the Nova Systems Australia and New Zealand Employee Conference, Nova Connect.

 Feedback was overwhelmingly positive with many employees commenting on benefits they didn’t realise were available to them until the launch of the package. With the overall suite of benefits available in one location with clear and compelling messaging for each, employees now know what’s available and can see evidence of the organisations’ commitment to them.

The Life at Nova brand is set to support employee retention and attraction through ongoing internal promotion and roll out across external campaigns.

 

Let’s talk

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What our clients have to say

I have worked with communikate et al for many years in a number of roles. They form an integral part of our team at Walara, having taken the time to understand our community and the two businesses that merged to develop a brand name and identity that reflects our shared values and vision for future growth in the lower mid-north region. communikate has created an extensive range of content and communication assets to establish us as a leading provider of aged care services in the region. We’ve received nothing short of positive feedback from our residents, their families and our staff.

Nino Di Sisto
CEO, Walara

communikate et al’s design work is visually impactful, and they partnered with us to help bring our vision to life. Our tagline ‘flourish’, is an excellent reflection of our core values, beautiful botanic campus and our genuine aspirations for every young person in our care.

communikate’e professionalism, relatability and ability to give life to our vision is commendable.

Andrew Balkwill
Principal, Mercedes Collge

The South Australian Museum worked with communikate on a SA Tourism Award submission. The submission is a huge task with many moving parts and communikate helped bring it all together seamlessly. Always a pleasure working with CK!

Ashleigh Glynn
Communications Lead, SA Museum

The visual impact of the creative was exactly what the Local Government Association was looking for to engage audiences and drive an increase in nominations from traditionally underrepresented groups on council.

As a result of the advertising we saw a particularly strong increase in candidates identifying as Aboriginal or Torres Strait Islander and many more candidates from culturally diverse backgrounds.

Local Government Association
Director, Media & Communications, LGA

The communikate team really took the time to understand our business. They very quickly came up to speed on our products and the nuances of our very technical and specialised industry. They’ve written accurate and engaging content to be used in industry publications, our electronic newsletter, and on LinkedIn, which has performed really well.

Matthew Stead
Co-Founder and CEO, Ping Services

We have really enjoyed partnering with communikate on some key projects and appreciate their responsiveness and the quality of service they provide. communikate’s ability to be agile and quickly act on changes to strategy has been impressive and has resulted in us being confident in the fact that they keep the best interests of our campaign front of mind. The level of detail they provide in their reports has ensured we’re able to learn from our hits and misses and adapt our future strategies accordingly.

Daniel Stevens
Marketing & Communications Team Leader, City of Adelaide

Bec, Henry and the team understood our brand from the get go and it showed from concept to delivery. During an intensely busy time for our team, they worked seamlessly with us to develop and manage an integrated campaign... The results were outstanding and put the hotel in an excellent position to launch into a competitive market, with strong occupancy experienced. We really value our partnership.

Chris Curran
Director of Hotel Openings & Operations, Pro-invest Hotels Group

We have been hugely impressed with the way communikate et al have immersed themselves in learning our brand and respecting our approach. It felt like they just ‘got us’ from the start! It has been such a pleasure working with their professional, smart and dynamic team.

Jocelyn Marsland
Manager – Communications and Marketing, Emerging Minds: National Workforce Centre for Child Mental Health

We love the Daily Moves branding that communikate et al created. It is friendly, flexible for different applications, and our marketing collateral stands out from the rest. We have received a lot of compliments from participants and stakeholders who love it just as much as we do.

Alyssa Hill
Daily Moves Program Coordinator, City of Unley

communikate et al were an integral part of the King William Road upgrade team from the initial community consultation right through to completion. The brand they created fit the project perfectly. They took the time to understand the complexities and always delivered with strategic oversight, ensuring things were done with purpose and meaning. Having them on board was invaluable.

Akarra Klingberg
Former Coordinator Business and Economic Development, City of Unley