
Northern Adelaide Senior College
How to dramatically increase student enquiries, enrolments and website visits










COTA SA | The Plug-in

Mercedes College

How to dramatically increase student enquiries, enrolments and website visits
Northern Adelaide Senior College (NASC) is an adult re-entry school, exclusively for people over the age of 16, who want to complete the South Australian Certificate of Education (SACE).
communikate et al was engaged by NASC to support the launch of its relocation and rebrand, as well as drive enrolments. This involved developing new key messages, marketing material, publicity, social media strategy and implementation, market research, signage, branding, a series of videos and a new website.
NASC’s previous website was static and rarely used by potential or current students. It was difficult to find information and needed to be optimised for search engines to drive organic traffic. Staff also found it difficult to update the site.
Following the rebrand we also ran two integrated enrolment campaigns to further raise awareness and boost student numbers.
We ensured the enrolment campaigns were strategic and highly targeted, using multiple tactics to drive enquiries and enrolments. Campaign elements included:
Our process for the website included user workshops to understand the business needs and, importantly, the needs of current and prospective students. This ensured the website was designed for the people who would be using it, to maximise the return on investment.
Both our enrolment campaigns were fruitful with the first one so successful that NASC decided to cap enrolments six weeks into the eight-week marketing campaign.
Standout results of the campaign included:
NASC’s mobile responsive website is user-centric, easy to navigate, easy for staff to update, and reflects the welcoming and flexible environment of the College. It also delivered:
We've worked with the communikate et al team for 18 months and they've played a pivotal role launching the Mineral Swim brand. They have successfully driven our influencer programme, managed our social media programme and generated leads resulting in sales. They are dynamic and professional, and it’s been a pleasure working with them and seeing our brand flourish.
We trust our reputation with communikate et al.
They understand our philosophy of care and strategic direction and work with our executive team to navigate complex situations to provide responsive, robust internal and external communications advice that builds and protects our brand.
They are also adept at developing content and telling stories that bring to life our point of difference in the aged care sector. Not only are they skilled at what they do, they are great people to work with.
communikate et al has been our trusted partner for strategic communications and advice over a number of years. The team is always responsive and reliable, and the quality of work is first rate.
Bec, Henry and the team understood our brand from the get go and it showed from concept to delivery. During an intensely busy time for our team, they worked seamlessly with us to develop and manage an integrated campaign... The results were outstanding and put the hotel in an excellent position to launch into a competitive market, with strong occupancy experienced. We really value our partnership.
communikate delivered a significant and memorable milestone in the 108-year old story of Kennett which is no easy task! The entire branding process was robust, enjoyable, thorough and could not have been executed by a more practical, engaging and selfless team than the one at communikate et al. My favourite part however was that at no time did they ever talk a big game, it was just all actions.
communikate et al has become an important and trusted partner... They share our passion. We greatly value their flexibility, their responsiveness, their turnaround times, their honest appraisal of projects and their collegiality. Most of all we love the fact that they have supported our focus on achieving outcomes for older people.
communikate et al understood our uniquely commercial and political landscape to quickly become a valued member of our team. They’ve supported our major events and activations with great results… and navigated and mitigated risk when needed. Put simply, they’re responsive, supportive and just as invested in Rundle Mall’s success as we are.
communikate et al were an integral part of the King William Road upgrade team from the initial community consultation right through to completion. The brand they created fit the project perfectly. They took the time to understand the complexities and always delivered with strategic oversight, ensuring things were done with purpose and meaning. Having them on board was invaluable.
communikate et al has been our trusted partner for strategic communications and advice over a number of years. The team is always responsive and reliable, and the quality of work is first rate.
We turned to communikate et al to rename and rebrand our organisation following a change in ownership. Within a tight timeframe, the team got up to speed quickly and delivered on a brand strategy that set the foundation for the new identity. From an interim website, corporate signage and collateral, merchandise, uniforms, property signage and our rollingstock, communikate were strategic, creative and responsive, and became a genuine part of our team during the transition period. We’re proud of our new brand, which is bold, confident and successfully reflects who we are today and will serve us well into the future.
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