Nexus Pharmacy Group

How we developed and launched a new brand, signage and website in 3 months

Sector: Health and Wellbeing
  • Branding and Design
  • Digital and Social Media
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The Challenge

In 2016, Nexus Pharmacy Group decided to exit the franchise model that encompassed its Good Price Pharmacy Warehouse stores.

They engaged communikate et al to create a new brand for their retail stores, with only three months to develop and launch the new name, style guide, signage, website and more.

Our Approach

We started with a comprehensive brand development workshop, which informed a brand strategy to guide all future visual assets.

The brand strategy also looked closely at consumer habits and the competitor environment. This ensured key branding elements would resonate with consumers and differentiate the pharmacies in the cluttered marketplace.

From there, the brand name HealthShed Discount Pharmacy was born.

We developed the brand guide, which was applied to the roll out of all elements of the new brand.

The project consisted of:

  • Naming and brand development
  • Signage audit, design and store concept designs across three states
  • Signage production and installation
  • User-centric website development
  • Stationery and uniform design

The Outcome

  • A strong brand identity applied to all marketing assets
  • External and internal signage designed, produced and installed across all retail locations in three states
  • A new website designed and developed, starting with a user requirements workshop and factoring in future aspirations for the site

Meeting the challenge of the tight timeframe, communikate et al delivered all elements within the brand launch deadline and the client was thrilled with the final result.

Nexus Pharmacy business cards laying on a table designed by communikate
Nexus Pharmacy paper bags designed by communikate et al
Nexus Pharmacy stationary designed by communikate et al
Nexus Pharmacy start your detox poster designed by communikate
Nexus Pharmacy website homepage shown inside two iPad screens designed by communikate
Nexus Pharmacy lose weight poster designed by communikate

Let’s talk

Get in touch about how we can work together to support your business goals.

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What our clients have to say

We trust our reputation with communikate et al.
They understand our philosophy of care and strategic direction and work with our executive team to navigate complex situations to provide responsive, robust internal and external communications advice that builds and protects our brand.
They are also adept at developing content and telling stories that bring to life our point of difference in the aged care sector. Not only are they skilled at what they do, they are great people to work with.

Allen Candy
CEO, Lifecare

Working with the talented team at communikate we have the very best communication, marketing, design and digital expertise and resources at hand. Our brand is now integrated and seamless across everything we do.

Kristen Pellew
Executive General Manager Customer and Community

communikate et al understood our uniquely commercial and political landscape to quickly become a valued member of our team. They’ve supported our major events and activations with great results… and navigated and mitigated risk when needed. Put simply, they’re responsive, supportive and just as invested in Rundle Mall’s success as we are.

Johanna Williams
Former General Manager, Rundle Mall

We love the Daily Moves branding that communikate et al created. It is friendly, flexible for different applications, and our marketing collateral stands out from the rest. We have received a lot of compliments from participants and stakeholders who love it just as much as we do.

Alyssa Hill
Daily Moves Program Coordinator, City of Unley

communikate were initially engaged to assist in rebranding and marketing. I was most impressed with the way they listened, interpreted our ideas and turned them into something the whole community took pride in…. Their strategy helped us to achieve strong enrolment numbers… I would highly recommend them if you are looking for a professional, innovative, talented and highly relational marketing (and more) agency.

Peter Daw
Former Principal, Mercedes College

communikate bring a valuable offering to project delivery mainly due to their industry experience in navigating through complex situations by providing balanced points of views with focused outcomes.

Mark Van Roekel
Capital Delivery Manager, Flinders Ports Holdings

Working with the talented team at communikate we have the very best communication, marketing, design and digital expertise and resources at hand. Our brand is now integrated and seamless across everything we do.

Kristen​ Pellew
Head of Stakeholder Engagement, Australian Gas Infrastructure Group

communikate delivered a significant and memorable milestone in the 108-year old story of Kennett which is no easy task! The entire branding process was robust, enjoyable, thorough and could not have been executed by a more practical, engaging and selfless team than the one at communikate et al. My favourite part however was that at no time did they ever talk a big game, it was just all actions.

James Kennett
Executive Director of Corporate & Strategy

communikate et al has been our trusted partner for strategic communications and advice over a number of years. The team is always responsive and reliable, and the quality of work is first rate.

Anita Harvey
Head of Brand & Marketing, Fullerton Health Australia

We've worked with the communikate et al team for 18 months and they've played a pivotal role launching the Mineral Swim brand. They have successfully driven our influencer programme, managed our social media programme and generated leads resulting in sales. They are dynamic and professional, and it’s been a pleasure working with them and seeing our brand flourish.

Daena Bougoure-Latchford
Water Treatment - Business Development Manager, Maytronics Australia