Nexus Pharmacy Group

How we developed and launched a new brand, signage and website in 3 months

Sector: Health and Wellbeing
  • Branding and Design
  • Digital and Social Media
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The Challenge

In 2016, Nexus Pharmacy Group decided to exit the franchise model that encompassed its Good Price Pharmacy Warehouse stores.

They engaged communikate et al to create a new brand for their retail stores, with only three months to develop and launch the new name, style guide, signage, website and more.

Our Approach

We started with a comprehensive brand development workshop, which informed a brand strategy to guide all future visual assets.

The brand strategy also looked closely at consumer habits and the competitor environment. This ensured key branding elements would resonate with consumers and differentiate the pharmacies in the cluttered marketplace.

From there, the brand name HealthShed Discount Pharmacy was born.

We developed the brand guide, which was applied to the roll out of all elements of the new brand.

The project consisted of:

  • naming and brand development
  • signage audit, design and store concept designs across three states
  • signage production and installation
  • user-centric website development
  • stationery and uniform design

The Outcome

  • A strong brand identity applied to all marketing assets.
  • External and internal signage designed, produced and installed across all retail locations in three states.
  • A new website designed and developed, starting with a user requirements workshop and factoring in future aspirations for the site.

Meeting the challenge of the tight timeframe, communikate et al delivered all elements within the brand launch deadline and the client was thrilled with the final result.

Nexus Pharmacy business cards laying on a table designed by communikate
Nexus Pharmacy paper bags designed by communikate et al
Nexus Pharmacy stationary designed by communikate et al
Nexus Pharmacy start your detox poster designed by communikate
Nexus Pharmacy website homepage shown inside two iPad screens designed by communikate
Nexus Pharmacy lose weight poster designed by communikate

Let’s talk

Get in touch about how we can work together to support your business goals.

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What our clients have to say

We love the Daily Moves branding that communikate et al created. It is friendly, flexible for different applications, and our marketing collateral stands out from the rest. We have received a lot of compliments from participants and stakeholders who love it just as much as we do.

Alyssa Hill
Daily Moves Program Coordinator, City of Unley

Following the successful development of our new website, communikate et al has maintained a proactive approach to the refinement and improvements of content and key messages in collaboration with our team. They embraced and supported us in all communication relating to the impact of COVID-19. They’re a friendly and responsive team with all requests being eagerly supported.

Nino DiSisto
Chief Executive Officer, Clayton Church Homes

We have been hugely impressed with the way communikate et al have immersed themselves in learning our brand and respecting our approach. It felt like they just ‘got us’ from the start! It has been such a pleasure working with their professional, smart and dynamic team.

Jocelyn Marsland
Manager – Communications and Marketing, Emerging Minds: National Workforce Centre for Child Mental Health

communikate et al were an integral part of the King William Road upgrade team from the initial community consultation right through to completion. The brand they created fit the project perfectly. They took the time to understand the complexities and always delivered with strategic oversight, ensuring things were done with purpose and meaning. Having them on board was invaluable.

Akarra Klingberg
Coordinator Business and Economic Development, City of Unley

communikate were initially engaged to assist in rebranding and marketing. I was most impressed with the way they listened, interpreted our ideas and turned them into something the whole community took pride in…. Their strategy helped us to achieve strong enrolment numbers… I would highly recommend them if you are looking for a professional, innovative, talented and highly relational marketing (and more) agency.

Peter Daw
Former Principal, Mercedes College

communikate et al has become an important and trusted partner... They share our passion. We greatly value their flexibility, their responsiveness, their turnaround times, their honest appraisal of projects and their collegiality. Most of all we love the fact that they have supported our focus on achieving outcomes for older people.

Jane Mussared
Chief Executive, COTA SA

We've worked with the communikate et al team for 18 months and they've played a pivotal role launching the Mineral Swim brand. They have successfully driven our influencer programme, managed our social media programme and generated leads resulting in sales. They are dynamic and professional, and it’s been a pleasure working with them and seeing our brand flourish.

Daena Bougoure-Latchford
Water Treatment - Business Development Manager, Maytronics Australia

Bec, Henry and the team understood our brand from the get go and it showed from concept to delivery. During an intensely busy time for our team, they worked seamlessly with us to develop and manage an integrated campaign... The results were outstanding and put the hotel in an excellent position to launch into a competitive market, with strong occupancy experienced. We really value our partnership.

Chris Curran
Director of Hotel Openings & Operations, Pro-invest Hotels Group

communikate et al understood our uniquely commercial and political landscape to quickly become a valued member of our team. They’ve supported our major events and activations with great results… and navigated and mitigated risk when needed. Put simply, they’re responsive, supportive and just as invested in Rundle Mall’s success as we are.

Johanna Williams
General Manager, Rundle Mall Management Authority

Working with the talented team at communikate we have the very best communication, marketing, design and digital expertise and resources at hand. Our brand is now integrated and seamless across everything we do.

Kristen​ Pellew
Head of Stakeholder Engagement, Australian Gas Infrastructure Group