
Mercedes College
Cementing Mercedes’ reputation and achieving unprecedented media coverage










One Rail Australia

Mercedes College

Cementing Mercedes’ reputation and achieving unprecedented media coverage
Mercedes College, in Springfield South Australia, is a Reception to Year 12 co-educational Catholic school. They incorporate the International Baccalaureate (IB) framework with the Australian curriculum to provide students with a world-class education.
Mercedes already had a strong reputation and high enrolments but was looking to refine its position for future sustainability, and proactively manage their public relations.
They were also keen to partner with a full-service agency, having utilised a range of suppliers previously.
Our approach to understanding the strategic marketing direction included:
This led to a comprehensive brand strategy and refresh where we identified a new single-minded brand idea “flourish”, which has been injected through the College’s look and feel.
We also quickly established a strong rapport and trust with the Senior Leadership Team, in particular the Principal and Marketing and Development Director.
As an integrated agency, we also manage the ongoing publicity and media relations program, telling stories that support and reflect the values of the College in addition to ongoing graphic design, digital and campaign support. This includes:
Late in 2019 we ran a Writing for the Web workshop, followed by a Behavioural Economics workshop that introduced how to use psychology for effective communications with stakeholders.
Through the workshop and our deep dive into Mercedes’ data, we identified valuable insights into the challenges faced by the education sector, resulting in a strategic marketing direction overlaid with creativity.
The beautiful grounds became the backdrop to a whimsical typographic treatment and elements drawn from the Mercedes College logo, the Fleur De Lis, taking its place across a range of campaign materials and collateral.
Feedback after launching the plan and subsequent collateral was overwhelmingly positive. Mercedes is now easily identifiable in a highly competitive private school market.
Our MMS campaigns for their Orientation Walks have improved the experience for registrants and improved response rates for the College, with the numbers of those registering and attending increasing. Our digital advertising also performs well above industry standards, increasing brand awareness and driving traffic to the College website.
Through our PR efforts, we’ve achieved an unprecedented level of media coverage, including prominent stories spanning:
communikate et al’s design work is visually impactful, and they partnered with us to help bring our vision to life. Our tagline ‘flourish’, is an excellent reflection of our core values, beautiful botanic campus and our genuine aspirations for every young person in our care.
communikate’e professionalism, relatability and ability to give life to our vision is commendable.
The communikate team really took the time to understand our business. They very quickly came up to speed on our products and the nuances of our very technical and specialised industry. They’ve written accurate and engaging content to be used in industry publications, our electronic newsletter, and on LinkedIn, which has performed really well.
The visual impact of the creative was exactly what the Local Government Association was looking for to engage audiences and drive an increase in nominations from traditionally underrepresented groups on council.
As a result of the advertising we saw a particularly strong increase in candidates identifying as Aboriginal or Torres Strait Islander and many more candidates from culturally diverse backgrounds.
I have worked with communikate et al for many years in a number of roles. They form an integral part of our team at Walara, having taken the time to understand our community and the two businesses that merged to develop a brand name and identity that reflects our shared values and vision for future growth in the lower mid-north region. communikate has created an extensive range of content and communication assets to establish us as a leading provider of aged care services in the region. We’ve received nothing short of positive feedback from our residents, their families and our staff.
The South Australian Museum worked with communikate on a SA Tourism Award submission. The submission is a huge task with many moving parts and communikate helped bring it all together seamlessly. Always a pleasure working with CK!
We have really enjoyed partnering with communikate on some key projects and appreciate their responsiveness and the quality of service they provide. communikate’s ability to be agile and quickly act on changes to strategy has been impressive and has resulted in us being confident in the fact that they keep the best interests of our campaign front of mind. The level of detail they provide in their reports has ensured we’re able to learn from our hits and misses and adapt our future strategies accordingly.
Bec, Henry and the team understood our brand from the get go and it showed from concept to delivery. During an intensely busy time for our team, they worked seamlessly with us to develop and manage an integrated campaign... The results were outstanding and put the hotel in an excellent position to launch into a competitive market, with strong occupancy experienced. We really value our partnership.
We have been hugely impressed with the way communikate et al have immersed themselves in learning our brand and respecting our approach. It felt like they just ‘got us’ from the start! It has been such a pleasure working with their professional, smart and dynamic team.
We love the Daily Moves branding that communikate et al created. It is friendly, flexible for different applications, and our marketing collateral stands out from the rest. We have received a lot of compliments from participants and stakeholders who love it just as much as we do.
communikate et al were an integral part of the King William Road upgrade team from the initial community consultation right through to completion. The brand they created fit the project perfectly. They took the time to understand the complexities and always delivered with strategic oversight, ensuring things were done with purpose and meaning. Having them on board was invaluable.
Head Office
Upstairs 200 The Parade,
Norwood SA 5067
Get in touch
Telephone +61 8 8331 1444hello@communikate.net.au
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