Changing attitudes towards the world's best known brand
Fast food company McDonald’s is one of the world’s best-known brands.
communikate et al managed McDonald’s public relations needs in South Australia for a decade, from 2003 to 2013.
As a global brand, McDonald’s daily challenge was communicating the positive changes and contributions it was making as a business and employer and to meet customers’ changing needs.
Our ongoing communications strategy involved:
We also created the McDonald’s Get Active Sports Awards, held in conjunction with Channel Ten’s Simply Footy. This program was designed to promote healthy active lifestyles among young sports people.
During our 10-year partnership with McDonald’s we were instrumental in helping to change the attitudes of key stakeholders towards the world’s best-known brand.
We worked closely with the licensee community, state marketing team and national public affairs team resulting in:
communikate were initially engaged to assist in rebranding and marketing. I was most impressed with the way they listened, interpreted our ideas and turned them into something the whole community took pride in…. Their strategy helped us to achieve strong enrolment numbers… I would highly recommend them if you are looking for a professional, innovative, talented and highly relational marketing (and more) agency.
communikate et al has been our trusted partner for strategic communications and advice over a number of years. The team is always responsive and reliable, and the quality of work is first rate.
communikate et al has become an important and trusted partner... They share our passion. We greatly value their flexibility, their responsiveness, their turnaround times, their honest appraisal of projects and their collegiality. Most of all we love the fact that they have supported our focus on achieving outcomes for older people.
communikate et al were an integral part of the King William Road upgrade team from the initial community consultation right through to completion. The brand they created fit the project perfectly. They took the time to understand the complexities and always delivered with strategic oversight, ensuring things were done with purpose and meaning. Having them on board was invaluable.
communikate bring a valuable offering to project delivery mainly due to their industry experience in navigating through complex situations by providing balanced points of views with focused outcomes.
Working with the talented team at communikate we have the very best communication, marketing, design and digital expertise and resources at hand. Our brand is now integrated and seamless across everything we do.
We have been hugely impressed with the way communikate et al have immersed themselves in learning our brand and respecting our approach. It felt like they just ‘got us’ from the start! It has been such a pleasure working with their professional, smart and dynamic team.
Bec, Henry and the team understood our brand from the get go and it showed from concept to delivery. During an intensely busy time for our team, they worked seamlessly with us to develop and manage an integrated campaign... The results were outstanding and put the hotel in an excellent position to launch into a competitive market, with strong occupancy experienced. We really value our partnership.
It has been excellent working with communikate. They have been very professional throughout our project and their creativity has delivered a unique product that captured our needs in an exciting and unexpected way. I look forward to working with them more in the future.
We've worked with the communikate et al team for 18 months and they've played a pivotal role launching the Mineral Swim brand. They have successfully driven our influencer programme, managed our social media programme and generated leads resulting in sales. They are dynamic and professional, and it’s been a pleasure working with them and seeing our brand flourish.
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Upstairs 200 The Parade,
Norwood SA 5067
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Telephone +61 8 8331 1444hello@communikate.net.au
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