How to navigate major risk
South Australian not-for-profit aged care provider Life Care is aiming to create communities that better support older South Australians as they age.
In 2017 it lodged plans for three multi-storey integrated campuses in the eastern suburbs under a new assessment category for the aged care sector.
The scale and height of the proposals, combined with a new development assessment pathway introduced by the then State Government drew strong opposition from the local community.
communikate et al had been providing strategic communications and media relations advice to Life Care on a project basis since 2015 and was called upon for support as community concerns grew.
Our key objectives were to:
We integrated with Life Care’s project team to provide advice and support which involved:
Within the industry and the families who turn to Life Care to support their older relatives, Life Care has been recognised for its vision for care and the extent of its community engagement during this period.
However, the opposition to the proposals and the new assessment pathway could not be overcome.
To safeguard its vision, Life Care chose to withdraw its proposals from the assessment process.
communikate et al managed the communication of this decision to the community, media and political stakeholders.
We have since assisted Life Care to consult with residents to revise the concept for its Joslin site. The majority of residents supported this concept and development consent was granted in August 2019.
The South Australian Museum worked with communikate on a SA Tourism Award submission. The submission is a huge task with many moving parts and communikate helped bring it all together seamlessly. Always a pleasure working with CK!
We have really enjoyed partnering with communikate on some key projects and appreciate their responsiveness and the quality of service they provide. communikate’s ability to be agile and quickly act on changes to strategy has been impressive and has resulted in us being confident in the fact that they keep the best interests of our campaign front of mind. The level of detail they provide in their reports has ensured we’re able to learn from our hits and misses and adapt our future strategies accordingly.
Bec, Henry and the team understood our brand from the get go and it showed from concept to delivery. During an intensely busy time for our team, they worked seamlessly with us to develop and manage an integrated campaign... The results were outstanding and put the hotel in an excellent position to launch into a competitive market, with strong occupancy experienced. We really value our partnership.
communikate were initially engaged to assist in rebranding and marketing. I was most impressed with the way they listened, interpreted our ideas and turned them into something the whole community took pride in…. Their strategy helped us to achieve strong enrolment numbers… I would highly recommend them if you are looking for a professional, innovative, talented and highly relational marketing (and more) agency.
We have been hugely impressed with the way communikate et al have immersed themselves in learning our brand and respecting our approach. It felt like they just ‘got us’ from the start! It has been such a pleasure working with their professional, smart and dynamic team.
We love the Daily Moves branding that communikate et al created. It is friendly, flexible for different applications, and our marketing collateral stands out from the rest. We have received a lot of compliments from participants and stakeholders who love it just as much as we do.
communikate et al were an integral part of the King William Road upgrade team from the initial community consultation right through to completion. The brand they created fit the project perfectly. They took the time to understand the complexities and always delivered with strategic oversight, ensuring things were done with purpose and meaning. Having them on board was invaluable.
communikate et al has been our trusted partner for strategic communications and advice over a number of years. The team is always responsive and reliable, and the quality of work is first rate.
communikate bring a valuable offering to project delivery mainly due to their industry experience in navigating through complex situations by providing balanced points of views with focused outcomes.
Could not be happier with the team at communikate et al. They understand us, and that is reflected in the brand assets they crafted for our business. The positive feedback has been overwhelming.
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