The Opportunity
A team of specialist lawyers and conveyancers with 75 years of proud tradition, JWL needed to refresh their corporate visual image to reflect the modern and responsive practice they are today.
The visual refresh needed to reinvigorate the JWL brand for application across new digital and printed assets, whilst retaining the long established brand equity.
The Approach
We created a more contemporary look and feel for the JWL brand by:
- Creating an expanded colour palette, a new feature font, iconography, and refined treatments of the brand elements.
- Working with our trusted photography partners to design and manage a photoshoot to reflect the refreshed brand personality.
- Managing the print and production of a bespoke designed corporate stationary suite including brochures, presentation folders, letterheads, business cards, flyers and pull up banners.
- Developing a comprehensive style guide was also provided to protect the integrity of the brand identity, moving forward.
The Outcome
Working within the scope of an existing brand design, communikate et al advanced the perception of JWL as a leading South Australian legal practice, by elevating the look and feel of the brand to match the quality of service the practice delivers to its clients.
You can view JWL’s refreshed brand and photography on their new website https://johnstonwithers.com.au/who-we-are