Iocane

Lead generation and strategic marketing for a growing business

Sector: Technology and Telecommunications
  • Branding and Design
  • Digital and Social Media
  • Marketing Communications
  • Public Relations
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The Challenge

Iocane is Adelaide’s largest independent ICT solutions provider, offering an integrated range of ICT services and solutions for medium to large businesses.

In early 2013, Iocane identified the need for a strategic approach to their marketing communications as the business grew, and they chose to partner with communikate et al.

Our Approach

We became Iocane’s trusted marketing department and drove the development of a marketing strategy and a suite of marketing, digital and public relations tools that could support them in their growth.

Phase one included:

  • corporate profiles
  • flyers
  • case studies
  • electronic direct mail templates
  • powerpoint presentations
  • a Customer Relationship Management program
  • gifts
  • Christmas cards
  • client events
  • publicity and media relations
  • advertising
  • the re-skin of a client portal
  • design and copywriting of a web application

In phase two we delivered a new, search engine optimised website which became a powerful lead generation tool and the front door to Iocane’s business.

The Outcome

Results included:

  • a 40% open-rate for the first distribution of the new e-Newsletter
  • increased generation in leads thanks to the new website

In partnership with communikate et al, Iocane reaped the benefits of an effective, coordinated and strategic approach to their marketing that could evolve to meet their growing  business needs.

Iocane website home page designed by communikate et al shown inside an Apple Mac screen
Iocane website homepage designed by communikate displayed inside an iPad screen
Iocane staff member fixing a server
Iocane wall signage displayed on a wall designed by communikate
Iocane booklet designed by communikate et al
Open Iocane booklet laying on a table designed by communikate et al

Let’s talk

Get in touch about how we can work together to support your business goals.

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What our clients have to say

communikate were initially engaged to assist in rebranding and marketing. I was most impressed with the way they listened, interpreted our ideas and turned them into something the whole community took pride in…. Their strategy helped us to achieve strong enrolment numbers… I would highly recommend them if you are looking for a professional, innovative, talented and highly relational marketing (and more) agency.

Peter Daw
Former Principal, Mercedes College

Bec, Henry and the team understood our brand from the get go and it showed from concept to delivery. During an intensely busy time for our team, they worked seamlessly with us to develop and manage an integrated campaign... The results were outstanding and put the hotel in an excellent position to launch into a competitive market, with strong occupancy experienced. We really value our partnership.

Chris Curran
Director of Hotel Openings & Operations, Pro-invest Hotels Group

Following the successful development of our new website, communikate et al has maintained a proactive approach to the refinement and improvements of content and key messages in collaboration with our team. They embraced and supported us in all communication relating to the impact of COVID-19. They’re a friendly and responsive team with all requests being eagerly supported.

Nino DiSisto
Chief Executive Officer, Clayton Church Homes

Working with the talented team at communikate we have the very best communication, marketing, design and digital expertise and resources at hand. Our brand is now integrated and seamless across everything we do.

Kristen​ Pellew
Head of Stakeholder Engagement, Australian Gas Infrastructure Group

We love the Daily Moves branding that communikate et al created. It is friendly, flexible for different applications, and our marketing collateral stands out from the rest. We have received a lot of compliments from participants and stakeholders who love it just as much as we do.

Alyssa Hill
Daily Moves Program Coordinator, City of Unley

We have been hugely impressed with the way communikate et al have immersed themselves in learning our brand and respecting our approach. It felt like they just ‘got us’ from the start! It has been such a pleasure working with their professional, smart and dynamic team.

Jocelyn Marsland
Manager – Communications and Marketing, Emerging Minds: National Workforce Centre for Child Mental Health

communikate et al were an integral part of the King William Road upgrade team from the initial community consultation right through to completion. The brand they created fit the project perfectly. They took the time to understand the complexities and always delivered with strategic oversight, ensuring things were done with purpose and meaning. Having them on board was invaluable.

Akarra Klingberg
Coordinator Business and Economic Development, City of Unley

communikate et al has become an important and trusted partner... They share our passion. We greatly value their flexibility, their responsiveness, their turnaround times, their honest appraisal of projects and their collegiality. Most of all we love the fact that they have supported our focus on achieving outcomes for older people.

Jane Mussared
Chief Executive, COTA SA

communikate et al understood our uniquely commercial and political landscape to quickly become a valued member of our team. They’ve supported our major events and activations with great results… and navigated and mitigated risk when needed. Put simply, they’re responsive, supportive and just as invested in Rundle Mall’s success as we are.

Johanna Williams
General Manager, Rundle Mall Management Authority

We've worked with the communikate et al team for 18 months and they've played a pivotal role launching the Mineral Swim brand. They have successfully driven our influencer programme, managed our social media programme and generated leads resulting in sales. They are dynamic and professional, and it’s been a pleasure working with them and seeing our brand flourish.

Daena Bougoure-Latchford
Water Treatment - Business Development Manager, Maytronics Australia