Iocane

Lead generation and strategic marketing for a growing business

Sector: Technology and Telecommunications
  • Branding and Design
  • Digital and Social Media
  • Marketing Communications
  • Public Relations
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The Challenge

Iocane is Adelaide’s largest independent ICT solutions provider, offering an integrated range of ICT services and solutions for medium to large businesses.

In early 2013, Iocane identified the need for a strategic approach to their marketing communications as the business grew, and they chose to partner with communikate et al.

Our Approach

We became Iocane’s trusted marketing department and drove the development of a marketing strategy and a suite of marketing, digital and public relations tools that could support them in their growth.

Phase one included:

  • Corporate profiles
  • Flyers
  • Case studies
  • Electronic direct mail templates
  • Powerpoint presentations
  • A Customer Relationship Management program
  • Gifts
  • Christmas cards
  • Client events
  • Publicity and media relations
  • Advertising
  • The re-skin of a client portal
  • Design and copywriting of a web application

In phase two we delivered a new, search engine optimised website which became a powerful lead generation tool and the front door to Iocane’s business.

The Outcome

Results included:

  • A 40% open-rate for the first distribution of the new e-Newsletter
  • Increased generation in leads thanks to the new website

In partnership with communikate et al, Iocane reaped the benefits of an effective, coordinated and strategic approach to their marketing that could evolve to meet their growing  business needs.

Iocane website home page designed by communikate et al shown inside an Apple Mac screen
Iocane website homepage designed by communikate displayed inside an iPad screen
Iocane staff member fixing a server
Iocane wall signage displayed on a wall designed by communikate
Iocane booklet designed by communikate et al
Open Iocane booklet laying on a table designed by communikate et al

Let’s talk

Get in touch about how we can work together to support your business goals.

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What our clients have to say

communikate et al has become an important and trusted partner... They share our passion. We greatly value their flexibility, their responsiveness, their turnaround times, their honest appraisal of projects and their collegiality. Most of all we love the fact that they have supported our focus on achieving outcomes for older people.

Jane Mussared
Chief Executive, COTA SA

communikate were initially engaged to assist in rebranding and marketing. I was most impressed with the way they listened, interpreted our ideas and turned them into something the whole community took pride in…. Their strategy helped us to achieve strong enrolment numbers… I would highly recommend them if you are looking for a professional, innovative, talented and highly relational marketing (and more) agency.

Peter Daw
Former Principal, Mercedes College

Bec, Henry and the team understood our brand from the get go and it showed from concept to delivery. During an intensely busy time for our team, they worked seamlessly with us to develop and manage an integrated campaign... The results were outstanding and put the hotel in an excellent position to launch into a competitive market, with strong occupancy experienced. We really value our partnership.

Chris Curran
Director of Hotel Openings & Operations, Pro-invest Hotels Group

We've worked with the communikate et al team for 18 months and they've played a pivotal role launching the Mineral Swim brand. They have successfully driven our influencer programme, managed our social media programme and generated leads resulting in sales. They are dynamic and professional, and it’s been a pleasure working with them and seeing our brand flourish.

Daena Bougoure-Latchford
Water Treatment - Business Development Manager, Maytronics Australia

We have been hugely impressed with the way communikate et al have immersed themselves in learning our brand and respecting our approach. It felt like they just ‘got us’ from the start! It has been such a pleasure working with their professional, smart and dynamic team.

Jocelyn Marsland
Manager – Communications and Marketing, Emerging Minds: National Workforce Centre for Child Mental Health

Working with the talented team at communikate we have the very best communication, marketing, design and digital expertise and resources at hand. Our brand is now integrated and seamless across everything we do.

Kristen​ Pellew
Head of Stakeholder Engagement, Australian Gas Infrastructure Group

Following the successful development of our new website, communikate et al has maintained a proactive approach to the refinement and improvements of content and key messages in collaboration with our team. They embraced and supported us in all communication relating to the impact of COVID-19. They’re a friendly and responsive team with all requests being eagerly supported.

Nino DiSisto
Former Chief Executive Officer, Clayton Church Homes

It has been excellent working with communikate. They have been very professional throughout our project and their creativity has delivered a unique product that captured our needs in an exciting and unexpected way. I look forward to working with them more in the future.

Matthew Thomson
Communications & Marketing Coordinator, Uniting Country SA

communikate et al has been our trusted partner for strategic communications and advice over a number of years. The team is always responsive and reliable, and the quality of work is first rate.

Anita Harvey
Head of Brand & Marketing, Fullerton Health Australia

communikate bring a valuable offering to project delivery mainly due to their industry experience in navigating through complex situations by providing balanced points of views with focused outcomes.

Mark Van Roekel
Capital Delivery Manager, Flinders Ports Holdings