Inclusive Directions

Refreshing a brand to become the provider of choice

Sector: Health and Wellbeing
  • Branding and Design
  • Content Creation
  • Digital and Social Media
  • Marketing Communications
  • Stakeholder Communications
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The Challenge

Inclusive Directions is a South Australian, boutique provider of therapies and supports for families living with Autism Spectrum Disorder (ASD), Global Developmental Delay (GDD), intellectual disabilities and challenging behaviours.

Inclusive Directions came to communikate et al in 2016 during a period of significant change for the organisation. Moving from a government funded model to one requiring private revenue generation, Inclusive Directions needed to position itself as the provider of choice in the competitive disability provider market.

Our Approach

communikate et al developed a comprehensive marketing program to re-launch the brand in South Australia. Our approach involved a complete marketing audit to establish key priority areas and recommendations. We began with a branding and positioning workshop to establish the organisation’s unique offering and identity.

The program included:

  • A complete visual brand refresh and newly established style guide
  • Design and copywriting of a cohesive suite of marketing collaterals including:
    • Brochures
    • Posters
    • Press advertisements
    • Case studies
    • Stationery
    • Social media artwork
    • EDM templates
    • Internal values boards
    • Annual report
  • A website upgrade including a complete re-skin, content refresh, navigation re-design and user experience overhaul
  • Creation of an introductory video
  • Social media management
  • Establishing and managing digital advertising campaigns
  • Developing an e-news facility including staff training
  • Development of a stakeholder outreach program
  • Ongoing strategic advice

The Outcome

Within a short space of time, we delivered a new brand identity that successfully met the client’s objectives and targets, with the organisation receiving unprecedented enquiry levels for their core service offerings within weeks.

Inclusive Directions  now has an authentic and holistic brand identity and offering. They are also equipped with the tools to be able to maintain the professional standard when dealing with new and long-standing clients.

Inclusive Directions business cards laid flat on a table designed by communikate
Young girl holding a pink water balloon with a smiley face drawn on it in front of her face
Inclusive Directions stationery designed by communikate
Inclusive Directions
Inclusive Directions brochures designed by communikate laid flat on a table
Inclusive Directions booklet laid on a table side by side designed by communikate

Let’s talk

Get in touch about how we can work together to support your business goals.

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What our clients have to say

communikate bring a valuable offering to project delivery mainly due to their industry experience in navigating through complex situations by providing balanced points of views with focused outcomes.

Mark Van Roekel
Capital Delivery Manager, Flinders Ports Holdings

It has been excellent working with communikate. They have been very professional throughout our project and their creativity has delivered a unique product that captured our needs in an exciting and unexpected way. I look forward to working with them more in the future.

Matthew Thomson
Former Communications & Marketing Coordinator, Uniting Country SA

Working with the talented team at communikate we have the very best communication, marketing, design and digital expertise and resources at hand. Our brand is now integrated and seamless across everything we do.

Kristen Pellew
Executive General Manager Customer and Community

communikate et al’s strategic thinking and appreciation of our complex political overlay as a subsidiary of the City of Adelaide has helped us establish our presence with our stakeholders and the community. They have developed media and influencer campaigns that have delivered outcomes exceeding expectations and identified potential risks and how to manage them. Their digital expertise has strengthened our social media presence and website information architecture and they are a knowledgeable source of digital best practice. The team produces quality work within tight timeframes and keep us informed of progress. It’s a really positive working relationship.

Rebecca Moyle-Croft
Marketing Manager, Adelaide Economic Development Agency

We have been hugely impressed with the way communikate et al have immersed themselves in learning our brand and respecting our approach. It felt like they just ‘got us’ from the start! It has been such a pleasure working with their professional, smart and dynamic team.

Jocelyn Marsland
Manager – Communications and Marketing, Emerging Minds: National Workforce Centre for Child Mental Health

communikate et al were an integral part of the King William Road upgrade team from the initial community consultation right through to completion. The brand they created fit the project perfectly. They took the time to understand the complexities and always delivered with strategic oversight, ensuring things were done with purpose and meaning. Having them on board was invaluable.

Akarra Klingberg
Former Coordinator Business and Economic Development, City of Unley

communikate were initially engaged to assist in rebranding and marketing. I was most impressed with the way they listened, interpreted our ideas and turned them into something the whole community took pride in…. Their strategy helped us to achieve strong enrolment numbers… I would highly recommend them if you are looking for a professional, innovative, talented and highly relational marketing (and more) agency.

Peter Daw
Former Principal, Mercedes College

We've worked with the communikate et al team for 18 months and they've played a pivotal role launching the Mineral Swim brand. They have successfully driven our influencer programme, managed our social media programme and generated leads resulting in sales. They are dynamic and professional, and it’s been a pleasure working with them and seeing our brand flourish.

Daena Bougoure-Latchford
Water Treatment - Business Development Manager, Maytronics Australia

We trust our reputation with communikate et al.
They understand our philosophy of care and strategic direction and work with our executive team to navigate complex situations to provide responsive, robust internal and external communications advice that builds and protects our brand.
They are also adept at developing content and telling stories that bring to life our point of difference in the aged care sector. Not only are they skilled at what they do, they are great people to work with.

Allen Candy
CEO, Lifecare

communikate et al has been our trusted partner for strategic communications and advice over a number of years. The team is always responsive and reliable, and the quality of work is first rate.

Anita Harvey
Head of Brand & Marketing, Fullerton Health Australia