Inclusive Directions

Refreshing a brand to become the provider of choice

Sector: Health and Wellbeing
  • Branding and Design
  • Content Creation
  • Digital and Social Media
  • Marketing Communications
  • Stakeholder Communications
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The Opportunity

Inclusive Directions is a South Australian, boutique provider of therapies and supports for families living with Autism Spectrum Disorder (ASD), Global Developmental Delay (GDD), intellectual disabilities and challenging behaviours.

Inclusive Directions came to communikate et al in 2016 during a period of significant change for the organisation. Moving from a government funded model to one requiring private revenue generation, Inclusive Directions needed to position itself as the provider of choice in the competitive disability provider market.

Our Approach

communikate et al developed a comprehensive marketing program to re-launch the brand in South Australia. Our approach involved a complete marketing audit to establish key priority areas and recommendations. We began with a branding and positioning workshop to establish the organisation’s unique offering and identity.

The program included:

  • A complete visual brand refresh and newly established style guide
  • Design and copywriting of a cohesive suite of marketing collaterals including:
    • Brochures
    • Posters
    • Press advertisements
    • Case studies
    • Stationery
    • Social media artwork
    • EDM templates
    • Internal values boards
    • Annual report
  • A website upgrade including a complete re-skin, content refresh, navigation re-design and user experience overhaul
  • Creation of an introductory video
  • Social media management
  • Establishing and managing digital advertising campaigns
  • Developing an e-news facility including staff training
  • Development of a stakeholder outreach program
  • Ongoing strategic advice

The Outcome

Within a short space of time, we delivered a new brand identity that successfully met the client’s objectives and targets, with the organisation receiving unprecedented enquiry levels for their core service offerings within weeks.

Inclusive Directions  now has an authentic and holistic brand identity and offering. They are also equipped with the tools to be able to maintain the professional standard when dealing with new and long-standing clients.

Inclusive Directions business cards laid flat on a table designed by communikate
Young girl holding a pink water balloon with a smiley face drawn on it in front of her face
Inclusive Directions stationery designed by communikate
Inclusive Directions
Inclusive Directions brochures designed by communikate laid flat on a table
Inclusive Directions booklet laid on a table side by side designed by communikate

Let’s talk

Get in touch about how we can work together to support your business goals.

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What our clients have to say

I have worked with communikate et al for many years in a number of roles. They form an integral part of our team at Walara, having taken the time to understand our community and the two businesses that merged to develop a brand name and identity that reflects our shared values and vision for future growth in the lower mid-north region. communikate has created an extensive range of content and communication assets to establish us as a leading provider of aged care services in the region. We’ve received nothing short of positive feedback from our residents, their families and our staff.

Nino Di Sisto
CEO, Walara

The communikate team really took the time to understand our business. They very quickly came up to speed on our products and the nuances of our very technical and specialised industry. They’ve written accurate and engaging content to be used in industry publications, our electronic newsletter, and on LinkedIn, which has performed really well.

Matthew Stead
Co-Founder and CEO, Ping Services

The South Australian Museum worked with communikate on a SA Tourism Award submission. The submission is a huge task with many moving parts and communikate helped bring it all together seamlessly. Always a pleasure working with CK!

Ashleigh Glynn
Communications Lead, SA Museum

communikate et al’s design work is visually impactful, and they partnered with us to help bring our vision to life. Our tagline ‘flourish’, is an excellent reflection of our core values, beautiful botanic campus and our genuine aspirations for every young person in our care.

communikate’e professionalism, relatability and ability to give life to our vision is commendable.

Andrew Balkwill
Principal, Mercedes Collge

The visual impact of the creative was exactly what the Local Government Association was looking for to engage audiences and drive an increase in nominations from traditionally underrepresented groups on council.

As a result of the advertising we saw a particularly strong increase in candidates identifying as Aboriginal or Torres Strait Islander and many more candidates from culturally diverse backgrounds.

Karen Teaha
Director, Media & Communications, LGA

We have really enjoyed partnering with communikate on some key projects and appreciate their responsiveness and the quality of service they provide. communikate’s ability to be agile and quickly act on changes to strategy has been impressive and has resulted in us being confident in the fact that they keep the best interests of our campaign front of mind. The level of detail they provide in their reports has ensured we’re able to learn from our hits and misses and adapt our future strategies accordingly.

Daniel Stevens
Marketing & Communications Team Leader, City of Adelaide

Bec, Henry and the team understood our brand from the get go and it showed from concept to delivery. During an intensely busy time for our team, they worked seamlessly with us to develop and manage an integrated campaign... The results were outstanding and put the hotel in an excellent position to launch into a competitive market, with strong occupancy experienced. We really value our partnership.

Chris Curran
Director of Hotel Openings & Operations, Pro-invest Hotels Group

We have been hugely impressed with the way communikate et al have immersed themselves in learning our brand and respecting our approach. It felt like they just ‘got us’ from the start! It has been such a pleasure working with their professional, smart and dynamic team.

Jocelyn Marsland
Manager – Communications and Marketing, Emerging Minds: National Workforce Centre for Child Mental Health

We love the Daily Moves branding that communikate et al created. It is friendly, flexible for different applications, and our marketing collateral stands out from the rest. We have received a lot of compliments from participants and stakeholders who love it just as much as we do.

Alyssa Hill
Daily Moves Program Coordinator, City of Unley

communikate et al were an integral part of the King William Road upgrade team from the initial community consultation right through to completion. The brand they created fit the project perfectly. They took the time to understand the complexities and always delivered with strategic oversight, ensuring things were done with purpose and meaning. Having them on board was invaluable.

Akarra Klingberg
Former Coordinator Business and Economic Development, City of Unley