Inclusive Directions

Refreshing a brand to become the provider of choice

Sector: Health and Wellbeing
  • Branding and Design
  • Content Creation
  • Digital and Social Media
  • Marketing Communications
  • Stakeholder Communications
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The Challenge

Inclusive Directions is a South Australian, boutique provider of therapies and supports for families living with Autism Spectrum Disorder (ASD), Global Developmental Delay (GDD), intellectual disabilities and challenging behaviours.

Inclusive Directions came to communikate et al in 2016 during a period of significant change for the organisation. Moving from a government funded model to one requiring private revenue generation, Inclusive Directions needed to position itself as the provider of choice in the competitive disability provider market.

Our Approach

communikate et al developed a comprehensive marketing program to re-launch the brand in South Australia. Our approach involved a complete marketing audit to establish key priority areas and recommendations. We began with a branding and positioning workshop to establish the organisation’s unique offering and identity.

The program included:

  • A complete visual brand refresh and newly established style guide
  • Design and copywriting of a cohesive suite of marketing collaterals including:
    • Brochures
    • Posters
    • Press advertisements
    • Case studies
    • Stationery
    • Social media artwork
    • EDM templates
    • Internal values boards
    • Annual report
  • A website upgrade including a complete re-skin, content refresh, navigation re-design and user experience overhaul
  • Creation of an introductory video
  • Social media management
  • Establishing and managing digital advertising campaigns
  • Developing an e-news facility including staff training
  • Development of a stakeholder outreach program
  • Ongoing strategic advice

The Outcome

Within a short space of time, we delivered a new brand identity that successfully met the client’s objectives and targets, with the organisation receiving unprecedented enquiry levels for their core service offerings within weeks.

Inclusive Directions  now has an authentic and holistic brand identity and offering. They are also equipped with the tools to be able to maintain the professional standard when dealing with new and long-standing clients.

Inclusive Directions business cards laid flat on a table designed by communikate
Young girl holding a pink water balloon with a smiley face drawn on it in front of her face
Inclusive Directions stationery designed by communikate
Inclusive Directions
Inclusive Directions brochures designed by communikate laid flat on a table
Inclusive Directions booklet laid on a table side by side designed by communikate

Let’s talk

Get in touch about how we can work together to support your business goals.

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What our clients have to say

communikate et al were an integral part of the King William Road upgrade team from the initial community consultation right through to completion. The brand they created fit the project perfectly. They took the time to understand the complexities and always delivered with strategic oversight, ensuring things were done with purpose and meaning. Having them on board was invaluable.

Akarra Klingberg
Coordinator Business and Economic Development, City of Unley

Working with the talented team at communikate we have the very best communication, marketing, design and digital expertise and resources at hand. Our brand is now integrated and seamless across everything we do.

Kristen​ Pellew
Head of Stakeholder Engagement, Australian Gas Infrastructure Group

We've worked with the communikate et al team for 18 months and they've played a pivotal role launching the Mineral Swim brand. They have successfully driven our influencer programme, managed our social media programme and generated leads resulting in sales. They are dynamic and professional, and it’s been a pleasure working with them and seeing our brand flourish.

Daena Bougoure-Latchford
Water Treatment - Business Development Manager, Maytronics Australia

Following the successful development of our new website, communikate et al has maintained a proactive approach to the refinement and improvements of content and key messages in collaboration with our team. They embraced and supported us in all communication relating to the impact of COVID-19. They’re a friendly and responsive team with all requests being eagerly supported.

Chief Executive, Clayton Church Homes

communikate et al has become an important and trusted partner... They share our passion. We greatly value their flexibility, their responsiveness, their turnaround times, their honest appraisal of projects and their collegiality. Most of all we love the fact that they have supported our focus on achieving outcomes for older people.

Jane Mussared
Chief Executive, COTA SA

communikate bring a valuable offering to project delivery mainly due to their industry experience in navigating through complex situations by providing balanced points of views with focused outcomes.

Mark Van Roekel
Capital Delivery Manager, Flinders Ports Holdings

communikate et al understood our uniquely commercial and political landscape to quickly become a valued member of our team. They’ve supported our major events and activations with great results… and navigated and mitigated risk when needed. Put simply, they’re responsive, supportive and just as invested in Rundle Mall’s success as we are.

Johanna Williams
Former General Manager, Rundle Mall

We have been hugely impressed with the way communikate et al have immersed themselves in learning our brand and respecting our approach. It felt like they just ‘got us’ from the start! It has been such a pleasure working with their professional, smart and dynamic team.

Jocelyn Marsland
Manager – Communications and Marketing, Emerging Minds: National Workforce Centre for Child Mental Health

Bec, Henry and the team understood our brand from the get go and it showed from concept to delivery. During an intensely busy time for our team, they worked seamlessly with us to develop and manage an integrated campaign... The results were outstanding and put the hotel in an excellent position to launch into a competitive market, with strong occupancy experienced. We really value our partnership.

Chris Curran
Director of Hotel Openings & Operations, Pro-invest Hotels Group

We love the Daily Moves branding that communikate et al created. It is friendly, flexible for different applications, and our marketing collateral stands out from the rest. We have received a lot of compliments from participants and stakeholders who love it just as much as we do.

Alyssa Hill
Daily Moves Program Coordinator, City of Unley