Inclusive Directions

Refreshing a brand to become the provider of choice

Sector: Health and Wellbeing
  • Branding and Design
  • Content Creation
  • Digital and Social Media
  • Marketing Communications
  • Stakeholder Communications
Share on social media

The Challenge

Inclusive Directions is a South Australian, boutique provider of therapies and supports for families living with Autism Spectrum Disorder (ASD), Global Developmental Delay (GDD), intellectual disabilities and challenging behaviours.

Inclusive Directions came to communikate et al in 2016 during a period of significant change for the organisation. Moving from a government funded model to one requiring private revenue generation, Inclusive Directions needed to position itself as the provider of choice in the competitive disability provider market.

Our Approach

communikate et al developed a comprehensive marketing program to re-launch the brand in South Australia. Our approach involved a complete marketing audit to establish key priority areas and recommendations. We began with a branding and positioning workshop to establish the organisation’s unique offering and identity.

The program included:

  • A complete visual brand refresh and newly established style guide
  • Design and copywriting of a cohesive suite of marketing collaterals including:
    • Brochures
    • Posters
    • Press advertisements
    • Case studies
    • Stationery
    • Social media artwork
    • EDM templates
    • Internal values boards
    • Annual report
  • A website upgrade including a complete re-skin, content refresh, navigation re-design and user experience overhaul
  • Creation of an introductory video
  • Social media management
  • Establishing and managing digital advertising campaigns
  • Developing an e-news facility including staff training
  • Development of a stakeholder outreach program
  • Ongoing strategic advice

The Outcome

Within a short space of time, we delivered a new brand identity that successfully met the client’s objectives and targets, with the organisation receiving unprecedented enquiry levels for their core service offerings within weeks.

Inclusive Directions  now has an authentic and holistic brand identity and offering. They are also equipped with the tools to be able to maintain the professional standard when dealing with new and long-standing clients.

Inclusive Directions business cards laid flat on a table designed by communikate
Young girl holding a pink water balloon with a smiley face drawn on it in front of her face
Inclusive Directions stationery designed by communikate
Inclusive Directions
Inclusive Directions brochures designed by communikate laid flat on a table
Inclusive Directions booklet laid on a table side by side designed by communikate

Let’s talk

Get in touch about how we can work together to support your business goals.

Contact us
View more projects

What our clients have to say

The visual impact of the creative was exactly what the Local Government Association was looking for to engage audiences and drive an increase in nominations from traditionally underrepresented groups on council.

As a result of the advertising we saw a particularly strong increase in candidates identifying as Aboriginal or Torres Strait Islander and many more candidates from culturally diverse backgrounds.

Karen Teaha
Director, Media & Communications, LGA

The South Australian Museum worked with communikate on a SA Tourism Award submission. The submission is a huge task with many moving parts and communikate helped bring it all together seamlessly. Always a pleasure working with CK!

Ashleigh Glynn
Communications Lead, SA Museum

We have really enjoyed partnering with communikate on some key projects and appreciate their responsiveness and the quality of service they provide. communikate’s ability to be agile and quickly act on changes to strategy has been impressive and has resulted in us being confident in the fact that they keep the best interests of our campaign front of mind. The level of detail they provide in their reports has ensured we’re able to learn from our hits and misses and adapt our future strategies accordingly.

Daniel Stevens
Marketing & Communications Team Leader, City of Adelaide

Bec, Henry and the team understood our brand from the get go and it showed from concept to delivery. During an intensely busy time for our team, they worked seamlessly with us to develop and manage an integrated campaign... The results were outstanding and put the hotel in an excellent position to launch into a competitive market, with strong occupancy experienced. We really value our partnership.

Chris Curran
Director of Hotel Openings & Operations, Pro-invest Hotels Group

communikate were initially engaged to assist in rebranding and marketing. I was most impressed with the way they listened, interpreted our ideas and turned them into something the whole community took pride in…. Their strategy helped us to achieve strong enrolment numbers… I would highly recommend them if you are looking for a professional, innovative, talented and highly relational marketing (and more) agency.

Peter Daw
Former Principal, Mercedes College

We have been hugely impressed with the way communikate et al have immersed themselves in learning our brand and respecting our approach. It felt like they just ‘got us’ from the start! It has been such a pleasure working with their professional, smart and dynamic team.

Jocelyn Marsland
Manager – Communications and Marketing, Emerging Minds: National Workforce Centre for Child Mental Health

We love the Daily Moves branding that communikate et al created. It is friendly, flexible for different applications, and our marketing collateral stands out from the rest. We have received a lot of compliments from participants and stakeholders who love it just as much as we do.

Alyssa Hill
Daily Moves Program Coordinator, City of Unley

communikate et al were an integral part of the King William Road upgrade team from the initial community consultation right through to completion. The brand they created fit the project perfectly. They took the time to understand the complexities and always delivered with strategic oversight, ensuring things were done with purpose and meaning. Having them on board was invaluable.

Akarra Klingberg
Former Coordinator Business and Economic Development, City of Unley

communikate et al has been our trusted partner for strategic communications and advice over a number of years. The team is always responsive and reliable, and the quality of work is first rate.

Anita Harvey
Head of Brand & Marketing, Partnered Health

communikate bring a valuable offering to project delivery mainly due to their industry experience in navigating through complex situations by providing balanced points of views with focused outcomes.

Mark Van Roekel
Capital Delivery Manager, Flinders Ports Holdings