HASSELL

How we generated $1.3 million in media stories that spoke to key influencers and decision makers

Sector: Property and Infrastructure
  • Public Relations
Share on social media
icon-facebook_1

The Challenge

HASSELL is a global, integrated design practice that designs buildings and places to deliver economic, social, cultural and environmental value to clients.

communikate et al was strategic communications partner of HASSELL for over 12 years.

During this time we were charged with developing and driving a strategic media relations program to support their sector-based business development.

Our Approach

We worked with the communications, business development and design teams to highlight sector and design expertise through:

  • Key projects
  • HASSELL’s people
  • Thought leadership

We also acted as a valued adviser on communication strategy in consultation with key influencers, clients and government to protect and promote the HASSELL brand and reputation.

The Outcome

In the 2015/16 financial year, we proactively generated more than 104 stories valued at $1.98 million (PR value*) in media that spoke directly to the key influencers and decision makers within target sectors.

Our strong relationships with Principals at HASSELL allowed us to deliver these unprecedented results in mainstream and specialist media both nationally and internationally, including:

  • BRW
  • Australian Financial Review
  • FutureArc
  • Azure
  • The Guardian
  • Radio National
  • FM Magazine
  • InDesign
  • OnOffice

*PR value is the advertising space rate multiplied by three

Let’s talk

Get in touch about how we can work together to support your business goals.

Contact us
View more projects

What our clients have to say

communikate bring a valuable offering to project delivery mainly due to their industry experience in navigating through complex situations by providing balanced points of views with focused outcomes.

Mark Van Roekel
Capital Delivery Manager, Flinders Ports Holdings

communikate were initially engaged to assist in rebranding and marketing. I was most impressed with the way they listened, interpreted our ideas and turned them into something the whole community took pride in…. Their strategy helped us to achieve strong enrolment numbers… I would highly recommend them if you are looking for a professional, innovative, talented and highly relational marketing (and more) agency.

Peter Daw
Former Principal, Mercedes College

We've worked with the communikate et al team for 18 months and they've played a pivotal role launching the Mineral Swim brand. They have successfully driven our influencer programme, managed our social media programme and generated leads resulting in sales. They are dynamic and professional, and it’s been a pleasure working with them and seeing our brand flourish.

Daena Bougoure-Latchford
Water Treatment - Business Development Manager, Maytronics Australia

Working with the talented team at communikate we have the very best communication, marketing, design and digital expertise and resources at hand. Our brand is now integrated and seamless across everything we do.

Kristen​ Pellew
Head of Stakeholder Engagement, Australian Gas Infrastructure Group

Could not be happier with the team at communikate et al. They understand us, and that is reflected in the brand assets they crafted for our business. The positive feedback has been overwhelming.

James Kennett
Exe EXECUTIVE DIRECTOR, Kennett Builders

communikate et al has become an important and trusted partner... They share our passion. We greatly value their flexibility, their responsiveness, their turnaround times, their honest appraisal of projects and their collegiality. Most of all we love the fact that they have supported our focus on achieving outcomes for older people.

Jane Mussared
Chief Executive, COTA SA

communikate et al were an integral part of the King William Road upgrade team from the initial community consultation right through to completion. The brand they created fit the project perfectly. They took the time to understand the complexities and always delivered with strategic oversight, ensuring things were done with purpose and meaning. Having them on board was invaluable.

Akarra Klingberg
Coordinator Business and Economic Development, City of Unley

communikate et al has been our trusted partner for strategic communications and advice over a number of years. The team is always responsive and reliable, and the quality of work is first rate.

Anita Harvey
Head of Brand & Marketing, Fullerton Health Australia

Bec, Henry and the team understood our brand from the get go and it showed from concept to delivery. During an intensely busy time for our team, they worked seamlessly with us to develop and manage an integrated campaign... The results were outstanding and put the hotel in an excellent position to launch into a competitive market, with strong occupancy experienced. We really value our partnership.

Chris Curran
Director of Hotel Openings & Operations, Pro-invest Hotels Group

We love the Daily Moves branding that communikate et al created. It is friendly, flexible for different applications, and our marketing collateral stands out from the rest. We have received a lot of compliments from participants and stakeholders who love it just as much as we do.

Alyssa Hill
Daily Moves Program Coordinator, City of Unley