The Opportunity
HASSELL is a global, integrated design practice that designs buildings and places to deliver economic, social, cultural and environmental value to clients.
communikate et al was strategic communications partner of HASSELL for over 12 years.
During this time we were charged with developing and driving a strategic media relations program to support their sector-based business development.
Our Approach
We worked with the communications, business development and design teams to highlight sector and design expertise through:
- Key projects
- HASSELL’s people
- Thought leadership
We also acted as a valued adviser on communication strategy in consultation with key influencers, clients and government to protect and promote the HASSELL brand and reputation.
The Outcome
In the 2015/16 financial year, we proactively generated more than 104 stories valued at $1.98 million (PR value*) in media that spoke directly to the key influencers and decision makers within target sectors.
Our strong relationships with Principals at HASSELL allowed us to deliver these unprecedented results in mainstream and specialist media both nationally and internationally, including:
- BRW
- Australian Financial Review
- FutureArc
- Azure
- The Guardian
- Radio National
- FM Magazine
- InDesign
- OnOffice
*PR value is the advertising space rate multiplied by three
