HASSELL

How we generated $1.3 million in media stories that spoke to key influencers and decision makers

Sector: Property and Infrastructure
  • Public Relations
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The Challenge

HASSELL is a global, integrated design practice that designs buildings and places to deliver economic, social, cultural and environmental value to clients.

communikate et al was strategic communications partner of HASSELL for over 12 years.

During this time we were charged with developing and driving a strategic media relations program to support their sector-based business development.

Our Approach

We worked with the communications, business development and design teams to highlight sector and design expertise through:

  • Key projects
  • HASSELL’s people
  • Thought leadership

We also acted as a valued adviser on communication strategy in consultation with key influencers, clients and government to protect and promote the HASSELL brand and reputation.

The Outcome

In the 2015/16 financial year, we proactively generated more than 104 stories valued at $1.98 million (PR value*) in media that spoke directly to the key influencers and decision makers within target sectors.

Our strong relationships with Principals at HASSELL allowed us to deliver these unprecedented results in mainstream and specialist media both nationally and internationally, including:

  • BRW
  • Australian Financial Review
  • FutureArc
  • Azure
  • The Guardian
  • Radio National
  • FM Magazine
  • InDesign
  • OnOffice

*PR value is the advertising space rate multiplied by three

Let’s talk

Get in touch about how we can work together to support your business goals.

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What our clients have to say

communikate et al were an integral part of the King William Road upgrade team from the initial community consultation right through to completion. The brand they created fit the project perfectly. They took the time to understand the complexities and always delivered with strategic oversight, ensuring things were done with purpose and meaning. Having them on board was invaluable.

Akarra Klingberg
Former Coordinator Business and Economic Development, City of Unley

We have been hugely impressed with the way communikate et al have immersed themselves in learning our brand and respecting our approach. It felt like they just ‘got us’ from the start! It has been such a pleasure working with their professional, smart and dynamic team.

Jocelyn Marsland
Manager – Communications and Marketing, Emerging Minds: National Workforce Centre for Child Mental Health

We've worked with the communikate et al team for 18 months and they've played a pivotal role launching the Mineral Swim brand. They have successfully driven our influencer programme, managed our social media programme and generated leads resulting in sales. They are dynamic and professional, and it’s been a pleasure working with them and seeing our brand flourish.

Daena Bougoure-Latchford
Water Treatment - Business Development Manager, Maytronics Australia

communikate bring a valuable offering to project delivery mainly due to their industry experience in navigating through complex situations by providing balanced points of views with focused outcomes.

Mark Van Roekel
Capital Delivery Manager, Flinders Ports Holdings

It has been excellent working with communikate. They have been very professional throughout our project and their creativity has delivered a unique product that captured our needs in an exciting and unexpected way. I look forward to working with them more in the future.

Matthew Thomson
Communications & Marketing Coordinator, Uniting Country SA

communikate et al has been our trusted partner for strategic communications and advice over a number of years. The team is always responsive and reliable, and the quality of work is first rate.

Anita Harvey
Head of Brand & Marketing, Fullerton Health Australia

We love the Daily Moves branding that communikate et al created. It is friendly, flexible for different applications, and our marketing collateral stands out from the rest. We have received a lot of compliments from participants and stakeholders who love it just as much as we do.

Alyssa Hill
Daily Moves Program Coordinator, City of Unley

communikate were initially engaged to assist in rebranding and marketing. I was most impressed with the way they listened, interpreted our ideas and turned them into something the whole community took pride in…. Their strategy helped us to achieve strong enrolment numbers… I would highly recommend them if you are looking for a professional, innovative, talented and highly relational marketing (and more) agency.

Peter Daw
Former Principal, Mercedes College

Could not be happier with the team at communikate et al. They understand us, and that is reflected in the brand assets they crafted for our business. The positive feedback has been overwhelming.

James Kennett
Executive Director, Kennett Builders

Following the successful development of our new website, communikate et al has maintained a proactive approach to the refinement and improvements of content and key messages in collaboration with our team. They embraced and supported us in all communication relating to the impact of COVID-19. They’re a friendly and responsive team with all requests being eagerly supported.

Chief Executive, Clayton Church Homes