Finlaysons

How we delivered 30 media stories every year for Finlaysons Wine Roadshow

Sector: Business and Professional Services, Food & Wine
  • Public Relations
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The Challenge

National law firm Finlaysons is the pre-eminent legal advisor to the Australian wine industry.

Since 1992, it has presented the ‘must attend’ seminar, the Finlaysons Wine Roadshow, to numerous wine regions around Australia each year.

communikate et al drove the media strategy and implementation for seven of the Wine Roadshows from 2010.

Our key objectives were to:

  • Support the firm’s drive for registrations in each region
  • Build the profile of the event
  • Position Finlaysons as the law firm of choice for the wine industry through high quality commentary in media coverage
  • Leverage the firm’s knowledge and experience in navigating the challenges facing the wine sector

Our Approach

With a new topic to focus on each year, we undertook the following to meet Finlaysons’ objectives:

  • Identify the most newsworthy story angles
  • Develop media materials and a list of target media
  • Secure media interviews for Finlaysons Partner, Will Taylor

The Outcome

communikate et al consistently achieved an annual average of 30 media stories in regional and key national media in the markets visited by the Roadshow.

Widespread coverage spanned:

  • Print, including major regional and metropolitan newspapers
  • Radio, including ABC Regional Radio
  • TV, including major regional stations
  • Online news sites including The Australian

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What our clients have to say

It has been excellent working with communikate. They have been very professional throughout our project and their creativity has delivered a unique product that captured our needs in an exciting and unexpected way. I look forward to working with them more in the future.

Matthew Thomson
Former Communications & Marketing Coordinator, Uniting Country SA

We have been hugely impressed with the way communikate et al have immersed themselves in learning our brand and respecting our approach. It felt like they just ‘got us’ from the start! It has been such a pleasure working with their professional, smart and dynamic team.

Jocelyn Marsland
Manager – Communications and Marketing, Emerging Minds: National Workforce Centre for Child Mental Health

Working with the talented team at communikate we have the very best communication, marketing, design and digital expertise and resources at hand. Our brand is now integrated and seamless across everything we do.

Kristen​ Pellew
Head of Stakeholder Engagement, Australian Gas Infrastructure Group

Could not be happier with the team at communikate et al. They understand us, and that is reflected in the brand assets they crafted for our business. The positive feedback has been overwhelming.

James Kennett
Executive Director, Kennett Builders

communikate et al has been our trusted partner for strategic communications and advice over a number of years. The team is always responsive and reliable, and the quality of work is first rate.

Anita Harvey
Head of Brand & Marketing, Fullerton Health Australia

We trust our reputation with communikate et al.
They understand our philosophy of care and strategic direction and work with our executive team to navigate complex situations to provide responsive, robust internal and external communications advice that builds and protects our brand.
They are also adept at developing content and telling stories that bring to life our point of difference in the aged care sector. Not only are they skilled at what they do, they are great people to work with.

Allen Candy
CEO, Lifecare

Following the successful development of our new website, communikate et al has maintained a proactive approach to the refinement and improvements of content and key messages in collaboration with our team. They embraced and supported us in all communication relating to the impact of COVID-19. They’re a friendly and responsive team with all requests being eagerly supported.

Chief Executive, Clayton Church Homes

communikate et al has been our trusted partner for strategic communications and advice over a number of years. The team is always responsive and reliable, and the quality of work is first rate.

Anita Harvey
Head of Brand & Marketing, Fullerton Health Australia

communikate delivered a significant and memorable milestone in the 108-year old story of Kennett which is no easy task! The entire branding process was robust, enjoyable, thorough and could not have been executed by a more practical, engaging and selfless team than the one at communikate et al. My favourite part however was that at no time did they ever talk a big game, it was just all actions.

James Kennett
Executive Director of Corporate & Strategy

communikate et al were an integral part of the King William Road upgrade team from the initial community consultation right through to completion. The brand they created fit the project perfectly. They took the time to understand the complexities and always delivered with strategic oversight, ensuring things were done with purpose and meaning. Having them on board was invaluable.

Akarra Klingberg
Former Coordinator Business and Economic Development, City of Unley