Finlaysons

How we delivered 30 media stories every year for Finlaysons Wine Roadshow

Sector: Business and Professional Services, Food & Wine
  • Public Relations
Share on social media

The Challenge

National law firm Finlaysons is the pre-eminent legal advisor to the Australian wine industry.

Since 1992, it has presented the ‘must attend’ seminar, the Finlaysons Wine Roadshow, to numerous wine regions around Australia each year.

communikate et al drove the media strategy and implementation for seven of the Wine Roadshows from 2010.

Our key objectives were to:

  • Support the firm’s drive for registrations in each region
  • Build the profile of the event
  • Position Finlaysons as the law firm of choice for the wine industry through high quality commentary in media coverage
  • Leverage the firm’s knowledge and experience in navigating the challenges facing the wine sector

Our Approach

With a new topic to focus on each year, we undertook the following to meet Finlaysons’ objectives:

  • Identify the most newsworthy story angles
  • Develop media materials and a list of target media
  • Secure media interviews for Finlaysons Partner, Will Taylor

The Outcome

communikate et al consistently achieved an annual average of 30 media stories in regional and key national media in the markets visited by the Roadshow.

Widespread coverage spanned:

  • Print, including major regional and metropolitan newspapers
  • Radio, including ABC Regional Radio
  • TV, including major regional stations
  • Online news sites including The Australian

Let’s talk

Get in touch about how we can work together to support your business goals.

Contact us
View more projects

What our clients have to say

The South Australian Museum worked with communikate on a SA Tourism Award submission. The submission is a huge task with many moving parts and communikate helped bring it all together seamlessly. Always a pleasure working with CK!

Ashleigh Glynn
Communications Lead, SA Museum

We have really enjoyed partnering with communikate on some key projects and appreciate their responsiveness and the quality of service they provide. communikate’s ability to be agile and quickly act on changes to strategy has been impressive and has resulted in us being confident in the fact that they keep the best interests of our campaign front of mind. The level of detail they provide in their reports has ensured we’re able to learn from our hits and misses and adapt our future strategies accordingly.

Daniel Stevens
Marketing & Communications Team Leader, City of Adelaide

Bec, Henry and the team understood our brand from the get go and it showed from concept to delivery. During an intensely busy time for our team, they worked seamlessly with us to develop and manage an integrated campaign... The results were outstanding and put the hotel in an excellent position to launch into a competitive market, with strong occupancy experienced. We really value our partnership.

Chris Curran
Director of Hotel Openings & Operations, Pro-invest Hotels Group

communikate were initially engaged to assist in rebranding and marketing. I was most impressed with the way they listened, interpreted our ideas and turned them into something the whole community took pride in…. Their strategy helped us to achieve strong enrolment numbers… I would highly recommend them if you are looking for a professional, innovative, talented and highly relational marketing (and more) agency.

Peter Daw
Former Principal, Mercedes College

We have been hugely impressed with the way communikate et al have immersed themselves in learning our brand and respecting our approach. It felt like they just ‘got us’ from the start! It has been such a pleasure working with their professional, smart and dynamic team.

Jocelyn Marsland
Manager – Communications and Marketing, Emerging Minds: National Workforce Centre for Child Mental Health

We love the Daily Moves branding that communikate et al created. It is friendly, flexible for different applications, and our marketing collateral stands out from the rest. We have received a lot of compliments from participants and stakeholders who love it just as much as we do.

Alyssa Hill
Daily Moves Program Coordinator, City of Unley

communikate et al were an integral part of the King William Road upgrade team from the initial community consultation right through to completion. The brand they created fit the project perfectly. They took the time to understand the complexities and always delivered with strategic oversight, ensuring things were done with purpose and meaning. Having them on board was invaluable.

Akarra Klingberg
Former Coordinator Business and Economic Development, City of Unley

communikate et al has been our trusted partner for strategic communications and advice over a number of years. The team is always responsive and reliable, and the quality of work is first rate.

Anita Harvey
Head of Brand & Marketing, Partnered Health

communikate bring a valuable offering to project delivery mainly due to their industry experience in navigating through complex situations by providing balanced points of views with focused outcomes.

Mark Van Roekel
Capital Delivery Manager, Flinders Ports Holdings

Could not be happier with the team at communikate et al. They understand us, and that is reflected in the brand assets they crafted for our business. The positive feedback has been overwhelming.

James Kennett
Executive Director, Kennett Builders