
Finlaysons
How we delivered 30 media stories every year for Finlaysons Wine Roadshow

COTA SA | The Plug-in

Mercedes College

How we delivered 30 media stories every year for Finlaysons Wine Roadshow
National law firm Finlaysons is the pre-eminent legal advisor to the Australian wine industry.
Since 1992, it has presented the ‘must attend’ seminar, the Finlaysons Wine Roadshow, to numerous wine regions around Australia each year.
communikate et al drove the media strategy and implementation for seven of the Wine Roadshows from 2010.
Our key objectives were to:
With a new topic to focus on each year, we undertook the following to meet Finlaysons’ objectives:
communikate et al consistently achieved an annual average of 30 media stories in regional and key national media in the markets visited by the Roadshow.
Widespread coverage spanned:
It has been excellent working with communikate. They have been very professional throughout our project and their creativity has delivered a unique product that captured our needs in an exciting and unexpected way. I look forward to working with them more in the future.
We have been hugely impressed with the way communikate et al have immersed themselves in learning our brand and respecting our approach. It felt like they just ‘got us’ from the start! It has been such a pleasure working with their professional, smart and dynamic team.
Working with the talented team at communikate we have the very best communication, marketing, design and digital expertise and resources at hand. Our brand is now integrated and seamless across everything we do.
Could not be happier with the team at communikate et al. They understand us, and that is reflected in the brand assets they crafted for our business. The positive feedback has been overwhelming.
communikate et al has been our trusted partner for strategic communications and advice over a number of years. The team is always responsive and reliable, and the quality of work is first rate.
We trust our reputation with communikate et al.
They understand our philosophy of care and strategic direction and work with our executive team to navigate complex situations to provide responsive, robust internal and external communications advice that builds and protects our brand.
They are also adept at developing content and telling stories that bring to life our point of difference in the aged care sector. Not only are they skilled at what they do, they are great people to work with.
Following the successful development of our new website, communikate et al has maintained a proactive approach to the refinement and improvements of content and key messages in collaboration with our team. They embraced and supported us in all communication relating to the impact of COVID-19. They’re a friendly and responsive team with all requests being eagerly supported.
communikate et al has been our trusted partner for strategic communications and advice over a number of years. The team is always responsive and reliable, and the quality of work is first rate.
communikate delivered a significant and memorable milestone in the 108-year old story of Kennett which is no easy task! The entire branding process was robust, enjoyable, thorough and could not have been executed by a more practical, engaging and selfless team than the one at communikate et al. My favourite part however was that at no time did they ever talk a big game, it was just all actions.
communikate et al were an integral part of the King William Road upgrade team from the initial community consultation right through to completion. The brand they created fit the project perfectly. They took the time to understand the complexities and always delivered with strategic oversight, ensuring things were done with purpose and meaning. Having them on board was invaluable.
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Telephone +61 8 8331 1444hello@communikate.net.au
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