Finlaysons

How we delivered 30 media stories every year for Finlaysons Wine Roadshow

Sector: Business and Professional Services, Food & Wine
  • Public Relations
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The Challenge

National law firm Finlaysons is the pre-eminent legal advisor to the Australian wine industry.

Since 1992, it has presented the ‘must attend’ seminar, the Finlaysons Wine Roadshow, to numerous wine regions around Australia each year.

communikate et al drove the media strategy and implementation for seven of the Wine Roadshows from 2010.

Our key objectives were to:

  • Support the firm’s drive for registrations in each region
  • Build the profile of the event
  • Position Finlaysons as the law firm of choice for the wine industry through high quality commentary in media coverage
  • Leverage the firm’s knowledge and experience in navigating the challenges facing the wine sector

Our Approach

With a new topic to focus on each year, we undertook the following to meet Finlaysons’ objectives:

  • Identify the most newsworthy story angles
  • Develop media materials and a list of target media
  • Secure media interviews for Finlaysons Partner, Will Taylor

The Outcome

communikate et al consistently achieved an annual average of 30 media stories in regional and key national media in the markets visited by the Roadshow.

Widespread coverage spanned:

  • Print, including major regional and metropolitan newspapers
  • Radio, including ABC Regional Radio
  • TV, including major regional stations
  • Online news sites including The Australian

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What our clients have to say

Following the successful development of our new website, communikate et al has maintained a proactive approach to the refinement and improvements of content and key messages in collaboration with our team. They embraced and supported us in all communication relating to the impact of COVID-19. They’re a friendly and responsive team with all requests being eagerly supported.

Nino DiSisto
Chief Executive Officer, Clayton Church Homes

communikate were initially engaged to assist in rebranding and marketing. I was most impressed with the way they listened, interpreted our ideas and turned them into something the whole community took pride in…. Their strategy helped us to achieve strong enrolment numbers… I would highly recommend them if you are looking for a professional, innovative, talented and highly relational marketing (and more) agency.

Peter Daw
Former Principal, Mercedes College

communikate et al understood our uniquely commercial and political landscape to quickly become a valued member of our team. They’ve supported our major events and activations with great results… and navigated and mitigated risk when needed. Put simply, they’re responsive, supportive and just as invested in Rundle Mall’s success as we are.

Johanna Williams
General Manager, Rundle Mall Management Authority

Working with the talented team at communikate we have the very best communication, marketing, design and digital expertise and resources at hand. Our brand is now integrated and seamless across everything we do.

Kristen​ Pellew
Head of Stakeholder Engagement, Australian Gas Infrastructure Group

Bec, Henry and the team understood our brand from the get go and it showed from concept to delivery. During an intensely busy time for our team, they worked seamlessly with us to develop and manage an integrated campaign... The results were outstanding and put the hotel in an excellent position to launch into a competitive market, with strong occupancy experienced. We really value our partnership.

Chris Curran
Director of Hotel Openings & Operations, Pro-invest Hotels Group

We have been hugely impressed with the way communikate et al have immersed themselves in learning our brand and respecting our approach. It felt like they just ‘got us’ from the start! It has been such a pleasure working with their professional, smart and dynamic team.

Jocelyn Marsland
Manager – Communications and Marketing, Emerging Minds: National Workforce Centre for Child Mental Health

We love the Daily Moves branding that communikate et al created. It is friendly, flexible for different applications, and our marketing collateral stands out from the rest. We have received a lot of compliments from participants and stakeholders who love it just as much as we do.

Alyssa Hill
Daily Moves Program Coordinator, City of Unley

communikate et al has become an important and trusted partner... They share our passion. We greatly value their flexibility, their responsiveness, their turnaround times, their honest appraisal of projects and their collegiality. Most of all we love the fact that they have supported our focus on achieving outcomes for older people.

Jane Mussared
Chief Executive, COTA SA

We've worked with the communikate et al team for 18 months and they've played a pivotal role launching the Mineral Swim brand. They have successfully driven our influencer programme, managed our social media programme and generated leads resulting in sales. They are dynamic and professional, and it’s been a pleasure working with them and seeing our brand flourish.

Daena Bougoure-Latchford
Water Treatment - Business Development Manager, Maytronics Australia

communikate et al were an integral part of the King William Road upgrade team from the initial community consultation right through to completion. The brand they created fit the project perfectly. They took the time to understand the complexities and always delivered with strategic oversight, ensuring things were done with purpose and meaning. Having them on board was invaluable.

Akarra Klingberg
Coordinator Business and Economic Development, City of Unley