Dockside Port Vincent
A marina development like no other, where life meets the sea







One Rail Australia

Mercedes College

A marina development like no other, where life meets the sea
Dockside, at Port Vincent Marina on the Yorke Peninsula, is a $40 million residential and commercial project developed by Adelaide-based Lillis Group. The development sets a new benchmark for waterfront living and includes a five-storey apartment complex complete with retail, floating cellar door and co-working space, together with townhouses and floating homes.
Only a 2-hour drive from Adelaide or a 4-hour sail from North Haven, Dockside was looking to target holiday makers, investors and boating enthusiasts to purchase within the marina development which has stood dormant for many years. Furthermore its vision was to become a destination in its own right and a catalyst for regional tourism and service operators to drive economic activity in the region.
Our strategy drew inspiration from the untouched nature of Port Vincent and the Southern Yorke Peninsula, with its beautiful coastline, farming land and waters ideal all year round, together with the broad offering from apartment living to the unique floating homes and cellar door.
The brand needed to be vibrant, adventurous, bold, best in class, relaxed, graceful and crafted. The sales program was also supported by publicity and advertising at key milestones, including the initial launch of the townhouses and floating homes.
Our role included:
We began our partnership with a workshop, identifying the audiences, what they valued, the brand attributes, key messages, personality and positioning – Where life meets the sea.
The Outcome
Since launching Dockside’s new brand and marketing program, awareness and engagement has grown significantly and has been met with overwhelmingly positive feedback from both the local community, the boating community and prospective buyers.
Targeted media coverage which resulted in articles in The Australian, The Advertiser and specialist publications increased website visits by 10x the average.
Dockside’s database also doubled as a direct result of media coverage, providing a strong platform for ongoing marketing, with the first email newsletter since the rebrand provided an uplift of 3x the average website visits.
Development Director Peter Villis said “communikate have provided a very clear marketing framework for Dockside Port Vincent, confidently and masterfully clarifying the vision and character of development. The developed Brand Story crafted by the team for the project inspires every stage of the development. The skill sets of the individual team members is legendary and the seamless working connectivity between the team functions provided a great business experience.”
The communikate team really took the time to understand our business. They very quickly came up to speed on our products and the nuances of our very technical and specialised industry. They’ve written accurate and engaging content to be used in industry publications, our electronic newsletter, and on LinkedIn, which has performed really well.
communikate et al’s design work is visually impactful, and they partnered with us to help bring our vision to life. Our tagline ‘flourish’, is an excellent reflection of our core values, beautiful botanic campus and our genuine aspirations for every young person in our care.
communikate’e professionalism, relatability and ability to give life to our vision is commendable.
I have worked with communikate et al for many years in a number of roles. They form an integral part of our team at Walara, having taken the time to understand our community and the two businesses that merged to develop a brand name and identity that reflects our shared values and vision for future growth in the lower mid-north region. communikate has created an extensive range of content and communication assets to establish us as a leading provider of aged care services in the region. We’ve received nothing short of positive feedback from our residents, their families and our staff.
The South Australian Museum worked with communikate on a SA Tourism Award submission. The submission is a huge task with many moving parts and communikate helped bring it all together seamlessly. Always a pleasure working with CK!
The visual impact of the creative was exactly what the Local Government Association was looking for to engage audiences and drive an increase in nominations from traditionally underrepresented groups on council.
As a result of the advertising we saw a particularly strong increase in candidates identifying as Aboriginal or Torres Strait Islander and many more candidates from culturally diverse backgrounds.
We have really enjoyed partnering with communikate on some key projects and appreciate their responsiveness and the quality of service they provide. communikate’s ability to be agile and quickly act on changes to strategy has been impressive and has resulted in us being confident in the fact that they keep the best interests of our campaign front of mind. The level of detail they provide in their reports has ensured we’re able to learn from our hits and misses and adapt our future strategies accordingly.
Bec, Henry and the team understood our brand from the get go and it showed from concept to delivery. During an intensely busy time for our team, they worked seamlessly with us to develop and manage an integrated campaign... The results were outstanding and put the hotel in an excellent position to launch into a competitive market, with strong occupancy experienced. We really value our partnership.
We have been hugely impressed with the way communikate et al have immersed themselves in learning our brand and respecting our approach. It felt like they just ‘got us’ from the start! It has been such a pleasure working with their professional, smart and dynamic team.
We love the Daily Moves branding that communikate et al created. It is friendly, flexible for different applications, and our marketing collateral stands out from the rest. We have received a lot of compliments from participants and stakeholders who love it just as much as we do.
communikate et al were an integral part of the King William Road upgrade team from the initial community consultation right through to completion. The brand they created fit the project perfectly. They took the time to understand the complexities and always delivered with strategic oversight, ensuring things were done with purpose and meaning. Having them on board was invaluable.
Head Office
Upstairs 200 The Parade,
Norwood SA 5067
Get in touch
Telephone +61 8 8331 1444hello@communikate.net.au
We recognise and pay our respect to the traditional custodians of the land we live and work on and acknowledge their rich heritage from which we can all learn.