A 10 year client partnership based on authentic story telling
Carers SA provides support to family carers across South Australia, through advice, information, training, counselling and respite.
Family carers save the Australian economy more than $40 billion each year, by providing in-home care to a friend or a loved one.
For more than 10 years, Carers SA has chosen communikate et al to:
Due to the sensitivities that can surround the role of caring, identifying case studies for use in the media required genuine and trusted relationships.
It’s also important Carers SA reach the right audience, with a lack of awareness amongst some groups (predominately women between 50 – 60) not identifying themselves as carers, and therefore not seeking support. Many in the community also need to be aware of Carers SA in order to refer their friends, families or colleagues.
In telling carers stories, we worked closely with Carers SA and family carers to ensure:
We also ensured publicity was aligned with Carers SA’s initiatives and programs, including:
In helping to navigate changes and reforms in the industry and raise awareness with relevant groups, we also identified the need for a strategic marketing campaign.
A thorough analysis of the target audience determined that a modest campaign utilising both traditional and digital channels would reach the most people while remaining cost effective.
The story of Carers SA had a consistent presence across a diverse range of media over more than a decade. Highlights included:
The strategic marketing campaign included:
We also set up and managed a Google Ads Grant account for Carers SA. This allowed them to leverage their not-for-profit status and receive free text ads on the Google Search network, increasing brand awareness and driving traffic to their website.
The visual impact of the creative was exactly what the Local Government Association was looking for to engage audiences and drive an increase in nominations from traditionally underrepresented groups on council.
As a result of the advertising we saw a particularly strong increase in candidates identifying as Aboriginal or Torres Strait Islander and many more candidates from culturally diverse backgrounds.
I have worked with communikate et al for many years in a number of roles. They form an integral part of our team at Walara, having taken the time to understand our community and the two businesses that merged to develop a brand name and identity that reflects our shared values and vision for future growth in the lower mid-north region. communikate has created an extensive range of content and communication assets to establish us as a leading provider of aged care services in the region. We’ve received nothing short of positive feedback from our residents, their families and our staff.
communikate et al’s design work is visually impactful, and they partnered with us to help bring our vision to life. Our tagline ‘flourish’, is an excellent reflection of our core values, beautiful botanic campus and our genuine aspirations for every young person in our care.
communikate’e professionalism, relatability and ability to give life to our vision is commendable.
The communikate team really took the time to understand our business. They very quickly came up to speed on our products and the nuances of our very technical and specialised industry. They’ve written accurate and engaging content to be used in industry publications, our electronic newsletter, and on LinkedIn, which has performed really well.
The South Australian Museum worked with communikate on a SA Tourism Award submission. The submission is a huge task with many moving parts and communikate helped bring it all together seamlessly. Always a pleasure working with CK!
We have really enjoyed partnering with communikate on some key projects and appreciate their responsiveness and the quality of service they provide. communikate’s ability to be agile and quickly act on changes to strategy has been impressive and has resulted in us being confident in the fact that they keep the best interests of our campaign front of mind. The level of detail they provide in their reports has ensured we’re able to learn from our hits and misses and adapt our future strategies accordingly.
Bec, Henry and the team understood our brand from the get go and it showed from concept to delivery. During an intensely busy time for our team, they worked seamlessly with us to develop and manage an integrated campaign... The results were outstanding and put the hotel in an excellent position to launch into a competitive market, with strong occupancy experienced. We really value our partnership.
We have been hugely impressed with the way communikate et al have immersed themselves in learning our brand and respecting our approach. It felt like they just ‘got us’ from the start! It has been such a pleasure working with their professional, smart and dynamic team.
We love the Daily Moves branding that communikate et al created. It is friendly, flexible for different applications, and our marketing collateral stands out from the rest. We have received a lot of compliments from participants and stakeholders who love it just as much as we do.
communikate et al were an integral part of the King William Road upgrade team from the initial community consultation right through to completion. The brand they created fit the project perfectly. They took the time to understand the complexities and always delivered with strategic oversight, ensuring things were done with purpose and meaning. Having them on board was invaluable.
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Upstairs 200 The Parade,
Norwood SA 5067
Get in touch
Telephone +61 8 8331 1444hello@communikate.net.au
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