A 10 year client partnership based on authentic story telling
Carers SA provides support to family carers across South Australia, through advice, information, training, counselling and respite.
Family carers save the Australian economy more than $40 billion each year, by providing in-home care to a friend or a loved one.
For more than 10 years, Carers SA has chosen communikate et al to:
Due to the sensitivities that can surround the role of caring, identifying case studies for use in the media required genuine and trusted relationships.
It’s also important Carers SA reach the right audience, with a lack of awareness amongst some groups (predominately women between 50 – 60) not identifying themselves as carers, and therefore not seeking support. Many in the community also need to be aware of Carers SA in order to refer their friends, families or colleagues.
In telling carers stories, we worked closely with Carers SA and family carers to ensure:
We also ensured publicity was aligned with Carers SA’s initiatives and programs, including:
In helping to navigate changes and reforms in the industry and raise awareness with relevant groups, we also identified the need for a strategic marketing campaign.
A thorough analysis of the target audience determined that a modest campaign utilising both traditional and digital channels would reach the most people while remaining cost effective.
The story of Carers SA had a consistent presence across a diverse range of media over more than a decade. Highlights included:
The strategic marketing campaign included:
We also set up and managed a Google Ads Grant account for Carers SA. This allowed them to leverage their not-for-profit status and receive free text ads on the Google Search network, increasing brand awareness and driving traffic to their website.
communikate et al’s strategic thinking and appreciation of our complex political overlay as a subsidiary of the City of Adelaide has helped us establish our presence with our stakeholders and the community. They have developed media and influencer campaigns that have delivered outcomes exceeding expectations and identified potential risks and how to manage them. Their digital expertise has strengthened our social media presence and website information architecture and they are a knowledgeable source of digital best practice. The team produces quality work within tight timeframes and keep us informed of progress. It’s a really positive working relationship.
communikate et al has become an important and trusted partner... They share our passion. We greatly value their flexibility, their responsiveness, their turnaround times, their honest appraisal of projects and their collegiality. Most of all we love the fact that they have supported our focus on achieving outcomes for older people.
We love the Daily Moves branding that communikate et al created. It is friendly, flexible for different applications, and our marketing collateral stands out from the rest. We have received a lot of compliments from participants and stakeholders who love it just as much as we do.
Working with the talented team at communikate we have the very best communication, marketing, design and digital expertise and resources at hand. Our brand is now integrated and seamless across everything we do.
Working with the talented team at communikate we have the very best communication, marketing, design and digital expertise and resources at hand. Our brand is now integrated and seamless across everything we do.
communikate delivered a significant and memorable milestone in the 108-year old story of Kennett which is no easy task! The entire branding process was robust, enjoyable, thorough and could not have been executed by a more practical, engaging and selfless team than the one at communikate et al. My favourite part however was that at no time did they ever talk a big game, it was just all actions.
We have been hugely impressed with the way communikate et al have immersed themselves in learning our brand and respecting our approach. It felt like they just ‘got us’ from the start! It has been such a pleasure working with their professional, smart and dynamic team.
communikate bring a valuable offering to project delivery mainly due to their industry experience in navigating through complex situations by providing balanced points of views with focused outcomes.
Following the successful development of our new website, communikate et al has maintained a proactive approach to the refinement and improvements of content and key messages in collaboration with our team. They embraced and supported us in all communication relating to the impact of COVID-19. They’re a friendly and responsive team with all requests being eagerly supported.
communikate et al were an integral part of the King William Road upgrade team from the initial community consultation right through to completion. The brand they created fit the project perfectly. They took the time to understand the complexities and always delivered with strategic oversight, ensuring things were done with purpose and meaning. Having them on board was invaluable.
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Telephone +61 8 8331 1444hello@communikate.net.au
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