
Bike About
Helping the wheels turn again for a hard-hit Adelaide Hills business







COTA SA | The Plug-in

Mercedes College

Helping the wheels turn again for a hard-hit Adelaide Hills business
Like many businesses, Bike About was affected by both the 2019/2020 Adelaide Hills bushfires and COVID-19.
Bike About relied heavily on overseas and interstate customers for their tour bookings, so we needed to increase the awareness and customer base in the local South Australia market.
As part of communikate et al’s communicare program, we donated our time to provide much needed brand and marketing support to Bike About. Our goal was to help the company recover and come out even stronger.
We experienced the tour offering first-hand then developed a marketing strategy to reinvigorate the business. This included a series of priority recommendations starting with a rebrand.
The Bike About rebrand needed to be:
For this reason, the ‘greater than/better than’ symbol was used in the form of a bicycle spoke to create a unique logo mark that literally translated to ‘better by bike’. We chose a dark navy and vibrant green to fit in with the outdoor nature of the business.
communikate et al conceptualised and managed:
In addition, we managed:
The month after the new brand was launched:
Since working with Bike About, the brand has grown steadily, with awareness and bookings greatly increasing. The new look identity has generated improved interest and will serve the business for many years to come.
Working with the talented team at communikate we have the very best communication, marketing, design and digital expertise and resources at hand. Our brand is now integrated and seamless across everything we do.
communikate bring a valuable offering to project delivery mainly due to their industry experience in navigating through complex situations by providing balanced points of views with focused outcomes.
We love the Daily Moves branding that communikate et al created. It is friendly, flexible for different applications, and our marketing collateral stands out from the rest. We have received a lot of compliments from participants and stakeholders who love it just as much as we do.
Could not be happier with the team at communikate et al. They understand us, and that is reflected in the brand assets they crafted for our business. The positive feedback has been overwhelming.
Following the successful development of our new website, communikate et al has maintained a proactive approach to the refinement and improvements of content and key messages in collaboration with our team. They embraced and supported us in all communication relating to the impact of COVID-19. They’re a friendly and responsive team with all requests being eagerly supported.
We trust our reputation with communikate et al.
They understand our philosophy of care and strategic direction and work with our executive team to navigate complex situations to provide responsive, robust internal and external communications advice that builds and protects our brand.
They are also adept at developing content and telling stories that bring to life our point of difference in the aged care sector. Not only are they skilled at what they do, they are great people to work with.
Bec, Henry and the team understood our brand from the get go and it showed from concept to delivery. During an intensely busy time for our team, they worked seamlessly with us to develop and manage an integrated campaign... The results were outstanding and put the hotel in an excellent position to launch into a competitive market, with strong occupancy experienced. We really value our partnership.
communikate et al has been our trusted partner for strategic communications and advice over a number of years. The team is always responsive and reliable, and the quality of work is first rate.
communikate delivered a significant and memorable milestone in the 108-year old story of Kennett which is no easy task! The entire branding process was robust, enjoyable, thorough and could not have been executed by a more practical, engaging and selfless team than the one at communikate et al. My favourite part however was that at no time did they ever talk a big game, it was just all actions.
We've worked with the communikate et al team for 18 months and they've played a pivotal role launching the Mineral Swim brand. They have successfully driven our influencer programme, managed our social media programme and generated leads resulting in sales. They are dynamic and professional, and it’s been a pleasure working with them and seeing our brand flourish.
Head Office
Upstairs 200 The Parade,
Norwood SA 5067
Get in touch
Telephone +61 8 8331 1444hello@communikate.net.au
We recognise and pay our respect to the traditional custodians of the land we live and work on and acknowledge their rich heritage from which we can all learn.