BDO South Australia

Raising the profile of BDO South Australia in a competitive market

Sector: Business and Professional Services
  • Public Relations
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The Challenge

BDO is one of the world’s leading audit, tax, accounting and advisory firms.

We started working with BDO in South Australia in January 2013 following its merger with PKF Chartered Accountants and Business Advisors, who had been our client since 2005.

BDO engaged us to raise their profile in the South Australian market by positioning key partners as expert tax and business advisors, as we did for PKF.

Our Approach

We used our strong relationships with business and finance media and understanding of the tax calendar, business trends and issues to identify commentary opportunities to showcase BDO’s expertise.

These opportunities always aligned with BDO’s business objective to be South Australia’s preeminent advisor to small to medium enterprises, while also leveraging key sponsorships.

The Outcome

Our work resulted in:

  • A variety of positive media coverage for BDO across South Australian media to demonstrate the depth of knowledge and expertise of key BDO partners
  • Syndicated personal finance and business advice stories across NewsCorp publications
  • BDO advocating for small to medium businesses by becoming the only South Australian accounting practice to join the annual State Budget lock up and comment in local and national media

Media coverage spanned a variety of BDO’s business services, including tax, business advisory, organisation development and private wealth.

Let’s talk

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What our clients have to say

Following the successful development of our new website, communikate et al has maintained a proactive approach to the refinement and improvements of content and key messages in collaboration with our team. They embraced and supported us in all communication relating to the impact of COVID-19. They’re a friendly and responsive team with all requests being eagerly supported.

Chief Executive, Clayton Church Homes

It has been excellent working with communikate. They have been very professional throughout our project and their creativity has delivered a unique product that captured our needs in an exciting and unexpected way. I look forward to working with them more in the future.

Matthew Thomson
Communications & Marketing Coordinator, Uniting Country SA

We love the Daily Moves branding that communikate et al created. It is friendly, flexible for different applications, and our marketing collateral stands out from the rest. We have received a lot of compliments from participants and stakeholders who love it just as much as we do.

Alyssa Hill
Daily Moves Program Coordinator, City of Unley

Working with the talented team at communikate we have the very best communication, marketing, design and digital expertise and resources at hand. Our brand is now integrated and seamless across everything we do.

Kristen​ Pellew
Head of Stakeholder Engagement, Australian Gas Infrastructure Group

communikate et al understood our uniquely commercial and political landscape to quickly become a valued member of our team. They’ve supported our major events and activations with great results… and navigated and mitigated risk when needed. Put simply, they’re responsive, supportive and just as invested in Rundle Mall’s success as we are.

Johanna Williams
Former General Manager, Rundle Mall

communikate et al were an integral part of the King William Road upgrade team from the initial community consultation right through to completion. The brand they created fit the project perfectly. They took the time to understand the complexities and always delivered with strategic oversight, ensuring things were done with purpose and meaning. Having them on board was invaluable.

Akarra Klingberg
Coordinator Business and Economic Development, City of Unley

communikate were initially engaged to assist in rebranding and marketing. I was most impressed with the way they listened, interpreted our ideas and turned them into something the whole community took pride in…. Their strategy helped us to achieve strong enrolment numbers… I would highly recommend them if you are looking for a professional, innovative, talented and highly relational marketing (and more) agency.

Peter Daw
Former Principal, Mercedes College

Bec, Henry and the team understood our brand from the get go and it showed from concept to delivery. During an intensely busy time for our team, they worked seamlessly with us to develop and manage an integrated campaign... The results were outstanding and put the hotel in an excellent position to launch into a competitive market, with strong occupancy experienced. We really value our partnership.

Chris Curran
Director of Hotel Openings & Operations, Pro-invest Hotels Group

Could not be happier with the team at communikate et al. They understand us, and that is reflected in the brand assets they crafted for our business. The positive feedback has been overwhelming.

James Kennett
Exe EXECUTIVE DIRECTOR, Kennett Builders

communikate et al has been our trusted partner for strategic communications and advice over a number of years. The team is always responsive and reliable, and the quality of work is first rate.

Anita Harvey
Head of Brand & Marketing, Fullerton Health Australia