BDO South Australia

Raising the profile of BDO South Australia in a competitive market

Sector: Business and Professional Services
  • Public Relations
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The Challenge

BDO is one of the world’s leading audit, tax, accounting and advisory firms.

We started working with BDO in South Australia in January 2013 following its merger with PKF Chartered Accountants and Business Advisors, who had been our client since 2005.

BDO engaged us to raise their profile in the South Australian market by positioning key partners as expert tax and business advisors, as we did for PKF.

Our Approach

We used our strong relationships with business and finance media and understanding of the tax calendar, business trends and issues to identify commentary opportunities to showcase BDO’s expertise.

These opportunities always aligned with BDO’s business objective to be South Australia’s preeminent advisor to small to medium enterprises, while also leveraging key sponsorships.

The Outcome

Our work resulted in:

  • A variety of positive media coverage for BDO across South Australian media to demonstrate the depth of knowledge and expertise of key BDO partners.
  • Syndicated personal finance and business advice stories across NewsCorp publications.
  • BDO advocating for small to medium businesses by becoming the only South Australian accounting practice to join the annual State Budget lock up and comment in local and national media.

Media coverage spanned a variety of BDO’s business services, including tax, business advisory, organisation development and private wealth.

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