BDO South Australia

Raising the profile of BDO South Australia in a competitive market

Sector: Business and Professional Services
  • Public Relations
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The Challenge

BDO is one of the world’s leading audit, tax, accounting and advisory firms.

We started working with BDO in South Australia in January 2013 following its merger with PKF Chartered Accountants and Business Advisors, who had been our client since 2005.

BDO engaged us to raise their profile in the South Australian market by positioning key partners as expert tax and business advisors, as we did for PKF.

Our Approach

We used our strong relationships with business and finance media and understanding of the tax calendar, business trends and issues to identify commentary opportunities to showcase BDO’s expertise.

These opportunities always aligned with BDO’s business objective to be South Australia’s preeminent advisor to small to medium enterprises, while also leveraging key sponsorships.

The Outcome

Our work resulted in:

  • A variety of positive media coverage for BDO across South Australian media to demonstrate the depth of knowledge and expertise of key BDO partners
  • Syndicated personal finance and business advice stories across NewsCorp publications
  • BDO advocating for small to medium businesses by becoming the only South Australian accounting practice to join the annual State Budget lock up and comment in local and national media

Media coverage spanned a variety of BDO’s business services, including tax, business advisory, organisation development and private wealth.

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What our clients have to say

Bec, Henry and the team understood our brand from the get go and it showed from concept to delivery. During an intensely busy time for our team, they worked seamlessly with us to develop and manage an integrated campaign... The results were outstanding and put the hotel in an excellent position to launch into a competitive market, with strong occupancy experienced. We really value our partnership.

Chris Curran
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We turned to communikate et al to rename and rebrand our organisation following a change in ownership. Within a tight timeframe, the team got up to speed quickly and delivered on a brand strategy that set the foundation for the new identity. From an interim website, corporate signage and collateral, merchandise, uniforms, property signage and our rollingstock, communikate were strategic, creative and responsive, and became a genuine part of our team during the transition period. We’re proud of our new brand, which is bold, confident and successfully reflects who we are today and will serve us well into the future.

Natasha Jensen
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Working with the talented team at communikate we have the very best communication, marketing, design and digital expertise and resources at hand. Our brand is now integrated and seamless across everything we do.

Kristen​ Pellew
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communikate et al has become an important and trusted partner... They share our passion. We greatly value their flexibility, their responsiveness, their turnaround times, their honest appraisal of projects and their collegiality. Most of all we love the fact that they have supported our focus on achieving outcomes for older people.

Jane Mussared
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communikate et al has been our trusted partner for strategic communications and advice over a number of years. The team is always responsive and reliable, and the quality of work is first rate.

Anita Harvey
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communikate bring a valuable offering to project delivery mainly due to their industry experience in navigating through complex situations by providing balanced points of views with focused outcomes.

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communikate delivered a significant and memorable milestone in the 108-year old story of Kennett which is no easy task! The entire branding process was robust, enjoyable, thorough and could not have been executed by a more practical, engaging and selfless team than the one at communikate et al. My favourite part however was that at no time did they ever talk a big game, it was just all actions.

James Kennett
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Working with the talented team at communikate we have the very best communication, marketing, design and digital expertise and resources at hand. Our brand is now integrated and seamless across everything we do.

Kristen Pellew
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communikate et al understood our uniquely commercial and political landscape to quickly become a valued member of our team. They’ve supported our major events and activations with great results… and navigated and mitigated risk when needed. Put simply, they’re responsive, supportive and just as invested in Rundle Mall’s success as we are.

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We have been hugely impressed with the way communikate et al have immersed themselves in learning our brand and respecting our approach. It felt like they just ‘got us’ from the start! It has been such a pleasure working with their professional, smart and dynamic team.

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