Altitude Advisory

Creating a user-centric website to attract the right audience

Sector: Business and Professional Services, Finance
  • Branding and Design
  • Content Creation
  • Digital and Social Media
  • Marketing Communications
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The Opportunity

Altitude Advisory is a business advisory and accounting firm with over 30 years’ experience helping business owners across Australia achieve their broader life goals through advice, support and vision.

In an increasingly digital world, the Altitude Advisory website was no longer meeting the needs of the business or its target audiences. In particular, the analytics showed it:

  • Had a high bounce rate – users who entered the site were leaving quickly without viewing other pages.
  • Had a low average time spent on page – users were not finding the content interesting or engaging enough to spend time on it.
  • Ranked poorly on search engines – it did not appear on the first 5 pages of Google for relevant location-based key terms.
  • Was not attracting the right audience – nearly half of the website users were not in the desired age range or location.
  • Was not acting as a lead generator – due to a poor user experience, content that was not optimised for the web and a lack of clear calls to action.

Our Approach

We undertook a complete redevelopment of the website starting with a workshop to understand Altitude Advisory’s business goals and set clear and measurable website objectives. User requirements were also examined to ensure the new site would meet the needs of prospective and current clients.

Based on these insights we created a user-centric site map and re-structured and re-wrote all content with the needs of the ideal users in mind. As well as designing and developing the website, a number of search engine optimization (SEO) activities were undertaken to help the site rank well in search engines.

The Outcome

Within the first six months, the new website achieved:

  • A reduced bounce rate of 15% demonstrating that visitors are spending time on a page and clicking on available links at an increased rate.
  • Attracted the right audience with over 60% of users from the desired geographical location (up 50%) and over 85% of users from the desired age range (up 41%).
  • Improved customer experience by providing content written with the target audiences in mind, which is highlighted by a 6% increase in the number of pages users visit.
  • Better engagement from potential business leads highlighted by a ^7% increase in the number of sessions per user.
  • An expertly designed site that stands out from competitors and creates an impressive first impression of Altitude Advisory.
  • Better integration with other marketing platforms like social media and EDMs.
  • Increased ability to drive business enquiries through outstanding user experience, as it has been built to meet their needs at every stage of their client journey.
  • Easy to find through work on on-page search engine optimisation (SEO)

Take a look at Altitude Advisory’s new website.

^ Results are taken from Google Analytics data between December 2021 – May 2022 and were compared to the previous 6-month period.

Let’s talk

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What our clients have to say

I have worked with communikate et al for many years in a number of roles. They form an integral part of our team at Walara, having taken the time to understand our community and the two businesses that merged to develop a brand name and identity that reflects our shared values and vision for future growth in the lower mid-north region. communikate has created an extensive range of content and communication assets to establish us as a leading provider of aged care services in the region. We’ve received nothing short of positive feedback from our residents, their families and our staff.

Nino Di Sisto
CEO, Walara

The communikate team really took the time to understand our business. They very quickly came up to speed on our products and the nuances of our very technical and specialised industry. They’ve written accurate and engaging content to be used in industry publications, our electronic newsletter, and on LinkedIn, which has performed really well.

Matthew Stead
Co-Founder and CEO, Ping Services

The visual impact of the creative was exactly what the Local Government Association was looking for to engage audiences and drive an increase in nominations from traditionally underrepresented groups on council.

As a result of the advertising we saw a particularly strong increase in candidates identifying as Aboriginal or Torres Strait Islander and many more candidates from culturally diverse backgrounds.

Karen Teaha
Director, Media & Communications, LGA

communikate et al’s design work is visually impactful, and they partnered with us to help bring our vision to life. Our tagline ‘flourish’, is an excellent reflection of our core values, beautiful botanic campus and our genuine aspirations for every young person in our care.

communikate’e professionalism, relatability and ability to give life to our vision is commendable.

Andrew Balkwill
Principal, Mercedes Collge

The South Australian Museum worked with communikate on a SA Tourism Award submission. The submission is a huge task with many moving parts and communikate helped bring it all together seamlessly. Always a pleasure working with CK!

Ashleigh Glynn
Communications Lead, SA Museum

We have really enjoyed partnering with communikate on some key projects and appreciate their responsiveness and the quality of service they provide. communikate’s ability to be agile and quickly act on changes to strategy has been impressive and has resulted in us being confident in the fact that they keep the best interests of our campaign front of mind. The level of detail they provide in their reports has ensured we’re able to learn from our hits and misses and adapt our future strategies accordingly.

Daniel Stevens
Marketing & Communications Team Leader, City of Adelaide

Bec, Henry and the team understood our brand from the get go and it showed from concept to delivery. During an intensely busy time for our team, they worked seamlessly with us to develop and manage an integrated campaign... The results were outstanding and put the hotel in an excellent position to launch into a competitive market, with strong occupancy experienced. We really value our partnership.

Chris Curran
Director of Hotel Openings & Operations, Pro-invest Hotels Group

We have been hugely impressed with the way communikate et al have immersed themselves in learning our brand and respecting our approach. It felt like they just ‘got us’ from the start! It has been such a pleasure working with their professional, smart and dynamic team.

Jocelyn Marsland
Manager – Communications and Marketing, Emerging Minds: National Workforce Centre for Child Mental Health

We love the Daily Moves branding that communikate et al created. It is friendly, flexible for different applications, and our marketing collateral stands out from the rest. We have received a lot of compliments from participants and stakeholders who love it just as much as we do.

Alyssa Hill
Daily Moves Program Coordinator, City of Unley

communikate et al were an integral part of the King William Road upgrade team from the initial community consultation right through to completion. The brand they created fit the project perfectly. They took the time to understand the complexities and always delivered with strategic oversight, ensuring things were done with purpose and meaning. Having them on board was invaluable.

Akarra Klingberg
Former Coordinator Business and Economic Development, City of Unley