
AEDA | Adelaide’s Long Lunch
Strategic media launch leads to thousands of website registrations




COTA SA | The Plug-in

Mercedes College

Strategic media launch leads to thousands of website registrations
City of Adelaide subsidiary, the Adelaide Economic Development Agency (AEDA), was set up in January 2020 to partner with businesses, government and stakeholders to stimulate economic growth and promote the city as a must-visit destination.
Adelaide’s Long Lunch was AEDA’s inaugural business and consumer campaign that launched in February 2021.
AEDA needed to secure a minimum 5,000 website registrations to ensure it could give away 5,000 x $30 vouchers via a ballot system.
The vouchers were to be spent on lunch or an experience in the CBD or North Adelaide to support hospitality and tourism operators who had been hard-hit by COVID-19 lockdowns and operating restrictions.
We devised a strategic publicity and influencer marketing approach that would drive registrations via the Adelaide’s Long Lunch website and ensure that all 5,000 vouchers were claimed.
This included:
A total of 45 stories with a total PR value exceeding $1.3 million was generated, including:
More than 22,500 registrations were received within 24 hours of registrations opening. Influencers’ posts drove further spikes with a total 48,130 registrations received over 10 days.
communikate et al has become an important and trusted partner... They share our passion. We greatly value their flexibility, their responsiveness, their turnaround times, their honest appraisal of projects and their collegiality. Most of all we love the fact that they have supported our focus on achieving outcomes for older people.
communikate bring a valuable offering to project delivery mainly due to their industry experience in navigating through complex situations by providing balanced points of views with focused outcomes.
It has been excellent working with communikate. They have been very professional throughout our project and their creativity has delivered a unique product that captured our needs in an exciting and unexpected way. I look forward to working with them more in the future.
Following the successful development of our new website, communikate et al has maintained a proactive approach to the refinement and improvements of content and key messages in collaboration with our team. They embraced and supported us in all communication relating to the impact of COVID-19. They’re a friendly and responsive team with all requests being eagerly supported.
communikate delivered a significant and memorable milestone in the 108-year old story of Kennett which is no easy task! The entire branding process was robust, enjoyable, thorough and could not have been executed by a more practical, engaging and selfless team than the one at communikate et al. My favourite part however was that at no time did they ever talk a big game, it was just all actions.
We love the Daily Moves branding that communikate et al created. It is friendly, flexible for different applications, and our marketing collateral stands out from the rest. We have received a lot of compliments from participants and stakeholders who love it just as much as we do.
Working with the talented team at communikate we have the very best communication, marketing, design and digital expertise and resources at hand. Our brand is now integrated and seamless across everything we do.
communikate et al has been our trusted partner for strategic communications and advice over a number of years. The team is always responsive and reliable, and the quality of work is first rate.
Working with the talented team at communikate we have the very best communication, marketing, design and digital expertise and resources at hand. Our brand is now integrated and seamless across everything we do.
Bec, Henry and the team understood our brand from the get go and it showed from concept to delivery. During an intensely busy time for our team, they worked seamlessly with us to develop and manage an integrated campaign... The results were outstanding and put the hotel in an excellent position to launch into a competitive market, with strong occupancy experienced. We really value our partnership.
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Telephone +61 8 8331 1444hello@communikate.net.au
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