
Adelaide Hills Council | Discover Play Bikeway
Attracting a crowd to Adelaide Hills Council’s unique Fringe event




COTA SA | The Plug-in

Mercedes College

Attracting a crowd to Adelaide Hills Council’s unique Fringe event
Festival of the Hills was a series of free, family events run by the Adelaide Hills Council as part of the Adelaide Fringe.
The Discover, Play, Bikeway! event saw the first-ever activation of the 15km Amy Gillett Bikeway, with a range of pop-up food, music, art and performances along the bikeway. Festival goers could choose to experience some or all of the pop-ups by foot or by bike.
As a non-ticketed event, Council had no way of tracking registrations or the public’s intentions to attend. communikate et al’s support was sought to help ensure the event was well publicised and marketed to encourage attendance.
A comprehensive publicity, influencer marketing, social media and content creation campaign was devised to promote the event both in the lead up and on the day.
This included:
Our integrated approach to supporting the event garnered the following outcomes:
After the event format’s success, Council decided to run it again in 2022.
Jennifer Blake, Adelaide Hills Council’s Communications, Engagement and Events Manager, said “we were really happy with the event and the work communikate et al did for us. Henry and his team were brilliant on Sunday and Ben has smashed out some good PR results. The influencer campaign also worked well.”
Working with the talented team at communikate we have the very best communication, marketing, design and digital expertise and resources at hand. Our brand is now integrated and seamless across everything we do.
communikate et al has been our trusted partner for strategic communications and advice over a number of years. The team is always responsive and reliable, and the quality of work is first rate.
We turned to communikate et al to rename and rebrand our organisation following a change in ownership. Within a tight timeframe, the team got up to speed quickly and delivered on a brand strategy that set the foundation for the new identity. From an interim website, corporate signage and collateral, merchandise, uniforms, property signage and our rollingstock, communikate were strategic, creative and responsive, and became a genuine part of our team during the transition period. We’re proud of our new brand, which is bold, confident and successfully reflects who we are today and will serve us well into the future.
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communikate et al understood our uniquely commercial and political landscape to quickly become a valued member of our team. They’ve supported our major events and activations with great results… and navigated and mitigated risk when needed. Put simply, they’re responsive, supportive and just as invested in Rundle Mall’s success as we are.
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We have been hugely impressed with the way communikate et al have immersed themselves in learning our brand and respecting our approach. It felt like they just ‘got us’ from the start! It has been such a pleasure working with their professional, smart and dynamic team.
Working with the talented team at communikate we have the very best communication, marketing, design and digital expertise and resources at hand. Our brand is now integrated and seamless across everything we do.
We love the Daily Moves branding that communikate et al created. It is friendly, flexible for different applications, and our marketing collateral stands out from the rest. We have received a lot of compliments from participants and stakeholders who love it just as much as we do.
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We recognise and pay our respect to the traditional custodians of the land we live and work on and acknowledge their rich heritage from which we can all learn.