Adelaide Casino

Minimising risk and generating positive news for Adelaide Casino

Sector: Arts and Entertainment
  • Public Relations
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The Challenge

After partnering with Adelaide Casino in 2009 for the launch of the Chandelier Bar, communikate et al became an integral extension of Adelaide Casino’s marketing and communications team for five years. Our challenge was to position the Adelaide Casino as the flagship entertainment destination of Adelaide, while minimising the risk associated with the industry.

Our Approach

communikate et al delivered a strategic and sustained public relations campaign that reinforced the Casino’s position as a leading entertainment venue and showcased the many and varied facets of the business.

communikate et al played a key role in the planning and delivery of many of the Casino’s events and announcements, including:

  • Their 25th anniversary celebrations
  • The 2012 Adelaide Casino Adelaide Cup
  • Bar and menu launches
  • New Year’s Eve events and
  • Sponsorship activities

We also also shared the stories of the people behind the Adelaide Casino, to raise awareness of the Casino as one of South Australia’s largest employers. In our role as a trusted advisor, we worked closely with the Casino’s legal affairs team, senior leadership team and SKYCITY head office on all crisis and issues management. Given the nature of the industry, this involved complex and sensitive matters that required careful management, particularly regarding the media.

The Outcome

communikate et al’s strategic and ongoing campaigns ensured the Adelaide Casino was:

  • Proactively engaging its target audience
  • Achieving hundreds of positive news stories each year
  • Minimising the risk associated with the industry’s sensitive nature

Let’s talk

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What our clients have to say

Bec, Henry and the team understood our brand from the get go and it showed from concept to delivery. During an intensely busy time for our team, they worked seamlessly with us to develop and manage an integrated campaign... The results were outstanding and put the hotel in an excellent position to launch into a competitive market, with strong occupancy experienced. We really value our partnership.

Chris Curran
Director of Hotel Openings & Operations, Pro-invest Hotels Group

Following the successful development of our new website, communikate et al has maintained a proactive approach to the refinement and improvements of content and key messages in collaboration with our team. They embraced and supported us in all communication relating to the impact of COVID-19. They’re a friendly and responsive team with all requests being eagerly supported.

Chief Executive, Clayton Church Homes

communikate et al has been our trusted partner for strategic communications and advice over a number of years. The team is always responsive and reliable, and the quality of work is first rate.

Anita Harvey
Head of Brand & Marketing, Fullerton Health Australia

communikate et al were an integral part of the King William Road upgrade team from the initial community consultation right through to completion. The brand they created fit the project perfectly. They took the time to understand the complexities and always delivered with strategic oversight, ensuring things were done with purpose and meaning. Having them on board was invaluable.

Akarra Klingberg
Coordinator Business and Economic Development, City of Unley

communikate bring a valuable offering to project delivery mainly due to their industry experience in navigating through complex situations by providing balanced points of views with focused outcomes.

Mark Van Roekel
Capital Delivery Manager, Flinders Ports Holdings

communikate et al has become an important and trusted partner... They share our passion. We greatly value their flexibility, their responsiveness, their turnaround times, their honest appraisal of projects and their collegiality. Most of all we love the fact that they have supported our focus on achieving outcomes for older people.

Jane Mussared
Chief Executive, COTA SA

We've worked with the communikate et al team for 18 months and they've played a pivotal role launching the Mineral Swim brand. They have successfully driven our influencer programme, managed our social media programme and generated leads resulting in sales. They are dynamic and professional, and it’s been a pleasure working with them and seeing our brand flourish.

Daena Bougoure-Latchford
Water Treatment - Business Development Manager, Maytronics Australia

We love the Daily Moves branding that communikate et al created. It is friendly, flexible for different applications, and our marketing collateral stands out from the rest. We have received a lot of compliments from participants and stakeholders who love it just as much as we do.

Alyssa Hill
Daily Moves Program Coordinator, City of Unley

Working with the talented team at communikate we have the very best communication, marketing, design and digital expertise and resources at hand. Our brand is now integrated and seamless across everything we do.

Kristen​ Pellew
Head of Stakeholder Engagement, Australian Gas Infrastructure Group

communikate et al understood our uniquely commercial and political landscape to quickly become a valued member of our team. They’ve supported our major events and activations with great results… and navigated and mitigated risk when needed. Put simply, they’re responsive, supportive and just as invested in Rundle Mall’s success as we are.

Johanna Williams
Former General Manager, Rundle Mall