Adelaide Casino

Minimising risk and generating positive news for Adelaide Casino

Sector: Arts and Entertainment
  • Public Relations
Share on social media

The Challenge

After partnering with Adelaide Casino in 2009 for the launch of the Chandelier Bar, communikate et al became an integral extension of Adelaide Casino’s marketing and communications team for five years. Our challenge was to position the Adelaide Casino as the flagship entertainment destination of Adelaide, while minimising the risk associated with the industry.

Our Approach

communikate et al delivered a strategic and sustained public relations campaign that reinforced the Casino’s position as a leading entertainment venue and showcased the many and varied facets of the business.

communikate et al played a key role in the planning and delivery of many of the Casino’s events and announcements, including:

  • Their 25th anniversary celebrations
  • The 2012 Adelaide Casino Adelaide Cup
  • Bar and menu launches
  • New Year’s Eve events and
  • Sponsorship activities

We also also shared the stories of the people behind the Adelaide Casino, to raise awareness of the Casino as one of South Australia’s largest employers. In our role as a trusted advisor, we worked closely with the Casino’s legal affairs team, senior leadership team and SKYCITY head office on all crisis and issues management. Given the nature of the industry, this involved complex and sensitive matters that required careful management, particularly regarding the media.

The Outcome

communikate et al’s strategic and ongoing campaigns ensured the Adelaide Casino was:

  • Proactively engaging its target audience
  • Achieving hundreds of positive news stories each year
  • Minimising the risk associated with the industry’s sensitive nature

Let’s talk

Get in touch about how we can work together to support your business goals.

Contact us
View more projects

What our clients have to say

The South Australian Museum worked with communikate on a SA Tourism Award submission. The submission is a huge task with many moving parts and communikate helped bring it all together seamlessly. Always a pleasure working with CK!

Ashleigh Glynn
Communications Lead, SA Museum

We have really enjoyed partnering with communikate on some key projects and appreciate their responsiveness and the quality of service they provide. communikate’s ability to be agile and quickly act on changes to strategy has been impressive and has resulted in us being confident in the fact that they keep the best interests of our campaign front of mind. The level of detail they provide in their reports has ensured we’re able to learn from our hits and misses and adapt our future strategies accordingly.

Daniel Stevens
Marketing & Communications Team Leader, City of Adelaide

Bec, Henry and the team understood our brand from the get go and it showed from concept to delivery. During an intensely busy time for our team, they worked seamlessly with us to develop and manage an integrated campaign... The results were outstanding and put the hotel in an excellent position to launch into a competitive market, with strong occupancy experienced. We really value our partnership.

Chris Curran
Director of Hotel Openings & Operations, Pro-invest Hotels Group

communikate were initially engaged to assist in rebranding and marketing. I was most impressed with the way they listened, interpreted our ideas and turned them into something the whole community took pride in…. Their strategy helped us to achieve strong enrolment numbers… I would highly recommend them if you are looking for a professional, innovative, talented and highly relational marketing (and more) agency.

Peter Daw
Former Principal, Mercedes College

We have been hugely impressed with the way communikate et al have immersed themselves in learning our brand and respecting our approach. It felt like they just ‘got us’ from the start! It has been such a pleasure working with their professional, smart and dynamic team.

Jocelyn Marsland
Manager – Communications and Marketing, Emerging Minds: National Workforce Centre for Child Mental Health

We love the Daily Moves branding that communikate et al created. It is friendly, flexible for different applications, and our marketing collateral stands out from the rest. We have received a lot of compliments from participants and stakeholders who love it just as much as we do.

Alyssa Hill
Daily Moves Program Coordinator, City of Unley

communikate et al were an integral part of the King William Road upgrade team from the initial community consultation right through to completion. The brand they created fit the project perfectly. They took the time to understand the complexities and always delivered with strategic oversight, ensuring things were done with purpose and meaning. Having them on board was invaluable.

Akarra Klingberg
Former Coordinator Business and Economic Development, City of Unley

communikate et al has been our trusted partner for strategic communications and advice over a number of years. The team is always responsive and reliable, and the quality of work is first rate.

Anita Harvey
Head of Brand & Marketing, Partnered Health

communikate bring a valuable offering to project delivery mainly due to their industry experience in navigating through complex situations by providing balanced points of views with focused outcomes.

Mark Van Roekel
Capital Delivery Manager, Flinders Ports Holdings

Could not be happier with the team at communikate et al. They understand us, and that is reflected in the brand assets they crafted for our business. The positive feedback has been overwhelming.

James Kennett
Executive Director, Kennett Builders