Acumen Data

Number 2 on Google and 86 qualified leads for Acumen Data

Sector: Business and Professional Services
  • Content Creation
  • Digital and Social Media
  • Marketing Communications
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The Challenge

Specialising in accounts payable systems, Acumen Data’s core offering is the Complete Automated Accounts Payable Solution (CAAPS).

Acumen Data asked us to position them as the leaders in their field and generate qualified leads.

Our Approach

We started with a complete review of Acumen Data’s CAAPs website, determining what was required to ensure it was:

  • accessible
  • keyword rich
  • optimised for search engines
  • packed with high quality content that users were interested in

Inbound marketing software was introduced to capitalise on the site’s valuable content and facilitate an ongoing, proactive inbound marketing program, including:

  • regular blog posts
  • an automated email campaign
  • establishment of a workflow to nurture new and existing subscribers
  • a dedicated campaign to promote Acumen Data’s Accounts Payable Benchmark Report and attract visitors to the website

The Outcome

  • #2 ranking for keyword “accounts payable benchmarks”
  • a landing page conversion rate of 21.71%
  • an email marketing campaign CTR (click through rate) of more than 20%
  • an email marketing conversion rate of 58%
  • 86 new quality, qualified leads

Let’s talk

Get in touch about how we can work together to support your business goals.

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What our clients have to say

Following the successful development of our new website, communikate et al has maintained a proactive approach to the refinement and improvements of content and key messages in collaboration with our team. They embraced and supported us in all communication relating to the impact of COVID-19. They’re a friendly and responsive team with all requests being eagerly supported.

Nino DiSisto
Chief Executive Officer, Clayton Church Homes

communikate et al has become an important and trusted partner... They share our passion. We greatly value their flexibility, their responsiveness, their turnaround times, their honest appraisal of projects and their collegiality. Most of all we love the fact that they have supported our focus on achieving outcomes for older people.

Jane Mussared
Chief Executive, COTA SA

communikate were initially engaged to assist in rebranding and marketing. I was most impressed with the way they listened, interpreted our ideas and turned them into something the whole community took pride in…. Their strategy helped us to achieve strong enrolment numbers… I would highly recommend them if you are looking for a professional, innovative, talented and highly relational marketing (and more) agency.

Peter Daw
Former Principal, Mercedes College

We love the Daily Moves branding that communikate et al created. It is friendly, flexible for different applications, and our marketing collateral stands out from the rest. We have received a lot of compliments from participants and stakeholders who love it just as much as we do.

Alyssa Hill
Daily Moves Program Coordinator, City of Unley

We've worked with the communikate et al team for 18 months and they've played a pivotal role launching the Mineral Swim brand. They have successfully driven our influencer programme, managed our social media programme and generated leads resulting in sales. They are dynamic and professional, and it’s been a pleasure working with them and seeing our brand flourish.

Daena Bougoure-Latchford
Water Treatment - Business Development Manager, Maytronics Australia

We have been hugely impressed with the way communikate et al have immersed themselves in learning our brand and respecting our approach. It felt like they just ‘got us’ from the start! It has been such a pleasure working with their professional, smart and dynamic team.

Jocelyn Marsland
Manager – Communications and Marketing, Emerging Minds: National Workforce Centre for Child Mental Health

Bec, Henry and the team understood our brand from the get go and it showed from concept to delivery. During an intensely busy time for our team, they worked seamlessly with us to develop and manage an integrated campaign... The results were outstanding and put the hotel in an excellent position to launch into a competitive market, with strong occupancy experienced. We really value our partnership.

Chris Curran
Director of Hotel Openings & Operations, Pro-invest Hotels Group

Working with the talented team at communikate we have the very best communication, marketing, design and digital expertise and resources at hand. Our brand is now integrated and seamless across everything we do.

Kristen​ Pellew
Head of Stakeholder Engagement, Australian Gas Infrastructure Group

communikate et al understood our uniquely commercial and political landscape to quickly become a valued member of our team. They’ve supported our major events and activations with great results… and navigated and mitigated risk when needed. Put simply, they’re responsive, supportive and just as invested in Rundle Mall’s success as we are.

Johanna Williams
General Manager, Rundle Mall Management Authority