“We asked communikate et al to take on the challenging task of effectively communicating the complex issues surrounding marine parks in SA to a public who were generally uninformed of the sustainable nature of fishing and the major social, economic and food security impacts of poorly designed marine parks.
communikate’s task was not made easier by the large and expensive public relations campaigns and budgets of environmental lobby groups who were pressing the Government to create large marine parks in SA, which would be closed to all types of fishing without regard to the impacts on the economies and viability of fishery industry dependent regional communities.
The brief to communikate also included the requirement that this complex issue had to be communicated in a way that was easily understood by both the public and by Parliamentarians, many of whom were also uninformed of the issues and impacts. All this had to be developed, approved, implemented and managed within a very tight time frame of a few weeks, to coincide with a Government announcement on the public consultation period.
communikate were able to develop and deliver, on time, a highly successful and cost effective campaign, which is a tribute to their ability to quickly understand the issues and respond with a comprehensive and creative campaign package. The campaign included development of websites, petitions, social media and animation, which were media that we had not used before.
It was not only us who were impressed – in recognition of communikate’s outstanding campaign of being able to distil complex, scientific ideas to a few simple messages, the campaign animation was highlighted and shown by the Royal Institute in Adelaide as an example of excellence in their Science and the Media series.
The team at communikate did an amazing job and for this reason we will be pursuing work with them in the future. Thanks, Bec, Amber, Leslie and Kate for a job well done.”