Extensive market research uncovered the opportunity for the James Hardie group and Rendition Homes to develop a brand catering specifically for the millennial market – Samata Homes.
communikate was engaged to support the launch of Samata Homes in South Australia – penetrating the market with compelling messages, cultivating consumer awareness and ultimately driving sales.
- Design and development of a highly accessible, SEO optimised, content rich website
- Creation of a Sales Tool in the form of an iPad app being used by display home agents to support the sales and enquiry process
- Creation of a promotional video to:
- Celebrate the success of the Samata Homes launch
- Demonstrate the company’s ongoing commitment to its builder network
- Showcase the value of a strategic partnership with James Hardie to prospective partner builders
- Planning and management of a ‘housewarming’ launch party
- Digital advertising to support the launch party including:
- Social media strategy and management
- Development of blogger and influencer relationships to support wide-spread message distribution and endorsement
- Media and publicity management
The ‘housewarming’ launch party resulted in a 600% increase in visitation to the display homes across one weekend.
Media outreach achieved prominent features including a colour article in Sunday Mail Home+Life magazine and a colour feature in the SA Business Journal, with more still to come.
Website visitation targets were exceeded and we had a very happy client!